Google's Android OS Live on One Third of U.S. Smartphones
Data insights

Google's Android OS Live on One Third of U.S. Smartphones

15y Jack Marshall

Google's Android OS Live on One Third of U.S. Smar...

Google's Android continues its growth, while Apple's hovers around the 25 percent mark. Read More...

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Kotex Seeks Girls' Help to Design New Pad
Social

Kotex Seeks Girls' Help to Design New Pad

15y Lisa Lacy

Kotex Seeks Girls' Help to Design New Pad

"Ban the Bland" initiative will use online design submissions as a starting point. Read More...

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LivingSocial Picks Up $400 Million in Funding
Social

LivingSocial Picks Up $400 Million in Funding

15y Christopher Heine

LivingSocial Picks Up $400 Million in Funding

Social-buying brand will use money to accelerate domestic and global expansion. Read More...

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Kraft Brings Back 'Real Women of Philadelphia'
CPG

Kraft Brings Back 'Real Women of Philadelphia'

15y Ken Liebeskind

Kraft Brings Back 'Real Women of Philadelphia'

Community video effort was a big hit last year, generating over 30 million recipe views. Read More...

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WPP Takes Major Stake in Vice
Media

WPP Takes Major Stake in Vice

15y Douglas Quenqua

WPP Takes Major Stake in Vice

The holding company made a major investment in Vice Media, best known for Vice Magazine. Read More...

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Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need to Know
Media

Twitter, Facebook, Groupon, and Social Media - What Online Advertisers Need...

15y Hollis Thomases

Twitter, Facebook, Groupon, and Social Media - Wha...

Don't get too distracted by social media from proven tactics or develop unrealistic perceptions. Instead focus on online tactics that will help you re...

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Epsilon's Security Breach Exposes Troubling Trend
Email

Epsilon's Security Breach Exposes Troubling Trend

15y Anna Maria Virzi

Epsilon's Security Breach Exposes Troubling Trend

Hackers intensify attacks on service providers in recent months, seeking to steal customer email addresses and more. Read More...

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For Sophisticated Email Marketers, Data Security Should Be as Relevant as Relevance
Advanced Email Marketing

For Sophisticated Email Marketers, Data Security Should Be as Relevant as R...

15y Ryan Deutsch

For Sophisticated Email Marketers, Data Security S...

Take a look at your email technology and the data it connects to and ask yourself to what degree system security was audited by your internal teams or...

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Google +1 - What You Need to Know [Video]
Search

Google +1 - What You Need to Know [Video]

15y Sage Lewis

Google +1 - What You Need to Know [Video]

What is the value of the new Google +1 and how can you use it to your advantage? Read More...

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The Good and the Evil of Branded Keywords
Asia

The Good and the Evil of Branded Keywords

15y Antony Yiu

The Good and the Evil of Branded Keywords

If you're a company with multiple product lines, consider these solutions to avoid outbidding one another. Read More...

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Q&A: Kraft Talks Twitter, 'Mac & Cheese TV'
Social

Q&A: Kraft Talks Twitter, 'Mac & Cheese TV'

15y Christopher Heine

Q&A: Kraft Talks Twitter, 'Mac & Cheese TV'

CPG brand says two-day campaign generated 10 million impressions. Read More...

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Verizon Takes a Big Twitter Shot for March Madness
Social

Verizon Takes a Big Twitter Shot for March Madness

15y Christopher Heine

Verizon Takes a Big Twitter Shot for March Madness

Verizon Wireless likely spent around $600,000 on Promoted Trend ads during the last month. Read More...

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Many College Facebook Users Say Web Advocacy Better Than In-Person
Marketing

Many College Facebook Users Say Web Advocacy Better Than In-Person

15y Kate Kaye

Many College Facebook Users Say Web Advocacy Bette...

A Harvard study found around a third of college students said using online tools has a greater impact than in-person advocacy. Read More...

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Pixazza's 'Tagger Army' Turns Photos Into Shopping Hubs
Marketing

Pixazza's 'Tagger Army' Turns Photos Into Shopping Hubs

15y Douglas Quenqua

Pixazza's 'Tagger Army' Turns Photos Into Shopping...

Pictures are sometimes called the "dark matter" of the Internet because they're unsearchable. Pixazza's image-based ad network has a unique solution. ...

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Campaign 2012: The Video Election
Marketing

Campaign 2012: The Video Election

15y Kate Kaye

Campaign 2012: The Video Election

A regularly-updated collection of 2012 presidential campaign web video. Read More...

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Email Service Provider Epsilon Hacked
Email

Email Service Provider Epsilon Hacked

15y Anna Maria Virzi

Email Service Provider Epsilon Hacked

Breach potentially affects millions of email addresses, the BBC reports. Read More...

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The Expectation Epidemic
Marketing

The Expectation Epidemic

15y Jeremy Lockhorn

The Expectation Epidemic

Digital technologies are driving massive disruption and rapid change in consumer behavior and expectations. Read More...

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We Want You Back: Reactivation Campaign
Email

We Want You Back: Reactivation Campaign

15y Jeanne Jennings

We Want You Back: Reactivation Campaign

Ensure that reactivation campaign emails don't overlook the simplest elements for success. Consider The Washington Post's emails. Read More...

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6 Steps for Optimizing Images for SEO
Search

6 Steps for Optimizing Images for SEO

15y Ron Jones

6 Steps for Optimizing Images for SEO

Images not only help engage visitors, but they also help you achieve high rankings in the search engines. Read More...

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Organizational Marketing Is More Than Just a Committee
Automation

Organizational Marketing Is More Than Just a Committee

15y Stephanie Miller

Organizational Marketing Is More Than Just a Commi...

Where should you focus your precious resources – on the aspects that are under control of the marketer, or on those which the marketing department doe...

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McDonald's Tests Geotargeted Twitter Ads
Social

McDonald's Tests Geotargeted Twitter Ads

15y Christopher Heine

McDonald's Tests Geotargeted Twitter Ads

Quick-serve brand's Canadian division looks to increase followers via Promoted Accounts. Read More...

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AP's Do-Not-Track Program Shows Challenges of Browser Privacy Tools
Data insights

AP's Do-Not-Track Program Shows Challenges of Browser Privacy Tools

15y Kate Kaye

AP's Do-Not-Track Program Shows Challenges of Brow...

Countless third party analytics and ad tracking systems enabled by AP-related sites will still track. Read More...

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The Week in Ads: Budwesier, Black Swan, Bud Light, Tangled [Gallery]
Media

The Week in Ads: Budwesier, Black Swan, Bud Light, Tangled [Gallery]

15y Jack Marshall

The Week in Ads: Budwesier, Black Swan, Bud Light,...

A look at some of the best online ad executions from around the Web this week. Read More...

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Gottfried Gone, Aflac Issues Duck Call Online
Marketing

Gottfried Gone, Aflac Issues Duck Call Online

15y Lisa Lacy

Gottfried Gone, Aflac Issues Duck Call Online

Hunt for a new voice for famous waterfowl mascot leads to 6,000 submissions. Read More...

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Using Search Marketing to Stay Out of Bankruptcy
Paid Search

Using Search Marketing to Stay Out of Bankruptcy

15y Kevin Lee

Using Search Marketing to Stay Out of Bankruptcy

Three fatal retailer errors in search marketing and how to avoid them. Read More...

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Multi-Channel Customer Service: @DeltaAssist Leads the Way
Analytics

Multi-Channel Customer Service: @DeltaAssist Leads the Way

15y Jack Aaronson

Multi-Channel Customer Service: @DeltaAssist Leads...

Delta is helping customers and showing people it is human by utilizing real-time customer service on Twitter. Read More...

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Two Sides of the Same Mobile Web [Video]
Media

Two Sides of the Same Mobile Web [Video]

15y Tim McLaughlin

Two Sides of the Same Mobile Web [Video]

The mobile web of today and tomorrow: when technology and user experience collide. Read More...

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