The Trinity of Online Media
Analytics

The Trinity of Online Media

15y Matt Harty

The Trinity of Online Media

Here's why search, display, and social media are critical to the success of your online campaign. Read More...

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SXSWi Video: Southwest Contest Gets Attendees Sprinting
Marketing

SXSWi Video: Southwest Contest Gets Attendees Sprinting

15y Christopher Heine

SXSWi Video: Southwest Contest Gets Attendees Spri...

Southwest Airlines rewards 10 airline tickets to attendees checking in at an outdoor location. Read More...

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Google Asks Advertisers for Help Rooting out Counterfeiters
Paid Search

Google Asks Advertisers for Help Rooting out Counterfeiters

15y Douglas Quenqua

Google Asks Advertisers for Help Rooting out Count...

Introduces changes to counterfeit-reporting system. Read More...

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Twitter: Room for U.S. Growth or Potential Reached?
Social

Twitter: Room for U.S. Growth or Potential Reached?

15y Jack Marshall

Twitter: Room for U.S. Growth or Potential Reached...

Research suggests Twitter adoption is slowing in the U.S., but Twitter itself reports strong global growth. Read More...

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MySpace Still a Player? Woos Gen-Y at SXSW Music Fest
Data insights

MySpace Still a Player? Woos Gen-Y at SXSW Music Fest

15y Kate Kaye

MySpace Still a Player? Woos Gen-Y at SXSW Music F...

New ad formats and other tweaks as company stays focused on music and Gen-Y. Read More...

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Bing Sees Six Months of U.S. Market Share Growth
Data insights

Bing Sees Six Months of U.S. Market Share Growth

15y Jack Marshall

Bing Sees Six Months of U.S. Market Share Growth

Another month of search share growth helps Bing eat away slowly at Google's lead. Read More...

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SXSWi Video: Pepsi's Shiv Singh on Geo-Social
CPG

SXSWi Video: Pepsi's Shiv Singh on Geo-Social

15y Christopher Heine

SXSWi Video: Pepsi's Shiv Singh on Geo-Social

Beverage brand's head of digital talks about Foursquare as SXSW goers play the actual schoolyard game. Read More...

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Facebook Storefronts: AT&T Misses and Others Don't
Social

Facebook Storefronts: AT&T Misses and Others Don't

15y Cathy Halligan

Facebook Storefronts: AT&T Misses and Others D...

More retailers have launched storefronts on their Facebook fan pages in the past two quarters. A review of the sites that have done it well. Read More...

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SXSWi Q&A With Eliza Dushku And Rick Fox
Marketing

SXSWi Q&A With Eliza Dushku And Rick Fox

15y Christopher Heine

SXSWi Q&A With Eliza Dushku And Rick Fox

Celebrities and Mr. Youth exec discuss social media, SXSWi, and Charlie Sheen. Read More...

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The Latino Shift
Marketing

The Latino Shift

15y Gustavo Razzetti

The Latino Shift

A look at Latino social dynamics and the implications for marketers in light of the increase in the Hispanic contribution to the overall U.S. populati...

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StumbleUpon Finds Footing With Ad Upgrade
Media

StumbleUpon Finds Footing With Ad Upgrade

15y Zachary Rodgers

StumbleUpon Finds Footing With Ad Upgrade

New ad system includes significant price hikes, but promises higher ad volume for marketers willing to pay. Read More...

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Search Is a Gold Mine for Brand Advertisers, Can You Dig It?
Asia

Search Is a Gold Mine for Brand Advertisers, Can You Dig It?

15y Sara Ye

Search Is a Gold Mine for Brand Advertisers, Can Y...

Half the battle is won when you select the right keywords; here's how. Read More...

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Opt-Out 'Error' Gets Ad Firm in FTC Hot Water
Data insights

Opt-Out 'Error' Gets Ad Firm in FTC Hot Water

15y Kate Kaye

Opt-Out 'Error' Gets Ad Firm in FTC Hot Water

The commission settled with the behavioral text ad network Chitika, which the FTC claims disabled user opt-outs. Read More...

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Google Launches Geo-Social 'Offers' at SXSWi
Social

Google Launches Geo-Social 'Offers' at SXSWi

15y Christopher Heine

Google Launches Geo-Social 'Offers' at SXSWi

Search giant rolls out rewards-for-check-ins via Latitude in Austin, TX. Read More...

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SXSWi Video: Foursquare Exec Explains New Marketing Features
Social

SXSWi Video: Foursquare Exec Explains New Marketing Features

15y Christopher Heine

SXSWi Video: Foursquare Exec Explains New Marketin...

Biz development director talks about local business features and Big Boi. Read More...

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Self-Reg Group Considers Adding Rules to Appease FTC
Data insights

Self-Reg Group Considers Adding Rules to Appease FTC

15y Kate Kaye

Self-Reg Group Considers Adding Rules to Appease F...

The umbrella group leading the self-regulatory initiative for behavioral advertising could expand its requirements to prevent nefarious data uses. Rea...

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It's the Algorithm, Stupid
Display Advertising

It's the Algorithm, Stupid

15y Xuhui Shao

It's the Algorithm, Stupid

The past success of digital advertising has demonstrated convincingly that it is not quantity, but quality that matters. Read More...

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JCPenney's SEO No-No - How You Can Avoid a Similar Fate
Search

JCPenney's SEO No-No - How You Can Avoid a Similar Fate

15y Julie Batten

JCPenney's SEO No-No - How You Can Avoid a Similar...

It takes time to achieve quality, relevant links, and to sustain rankings over time. Anything that appears to be a quick win is likely going to be det...

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Move Over Google
Marketing

Move Over Google

15y Sean Carton

Move Over Google

Will new search company Blekko be the next Google? Only time will tell. Read More...

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Tuning Multiple-Page Conversion Flows
Acquisition

Tuning Multiple-Page Conversion Flows

15y Tim Ash

Tuning Multiple-Page Conversion Flows

The best multiple-page conversion flows are systematic, connected, and flexible. Here's a look at the numerous opportunities for enhancement from thes...

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Who Knew? E-mail Is Still Really Important
Email

Who Knew? E-mail Is Still Really Important

15y Jeanniey Mullen

Who Knew? E-mail Is Still Really Important

Three reasons why you might want to reconsider the importance of e-mail. Read More...

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Bing Apologizes for #SupportJapan Tweet
Marketing

Bing Apologizes for #SupportJapan Tweet

15y Anna Maria Virzi

Bing Apologizes for #SupportJapan Tweet

Critics say search engine's fundraiser crossed line. Read More...

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Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]
Data insights

Scvngr CEO Says Location Can Be '10X' Bigger Than Social [Video]

15y Christopher Heine

Scvngr CEO Says Location Can Be '10X' Bigger Than ...

At SXSWi, young geo-social exec packs a punch with marketing examples. Read More...

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SXSWi Video: Mint.com Talks Apps
Marketing

SXSWi Video: Mint.com Talks Apps

15y Christopher Heine

SXSWi Video: Mint.com Talks Apps

Product designer Aaron Forth describes how apps can be successful in an increasingly crowded mobile market. Read More...

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Execs & Accounts: New CEO at BuzzLogic, Yahoo Sales Upheaval
Marketing

Execs & Accounts: New CEO at BuzzLogic, Yahoo Sales Upheaval

15y Amara Mastronardi

Execs & Accounts: New CEO at BuzzLogic, Yahoo ...

David Hills takes reins at BuzzLogic; IPG Media Lab fills leadership posts; another Yahoo reorg. Read More...

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A Pragmatic Mobile Communication Strategy for Retailers in Asia
Asia

A Pragmatic Mobile Communication Strategy for Retailers in Asia

15y Darren Yan

A Pragmatic Mobile Communication Strategy for Reta...

Mobile marketing firms might have released novel technologies and solutions but here are three well-tested tactics retailers could engage consumers an...

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SXSWi Video: JWT's David Eastman
Marketing

SXSWi Video: JWT's David Eastman

15y Christopher Heine

SXSWi Video: JWT's David Eastman

CEO of legendary agency takes in the scene in Austin, Texas. Read More...

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