Groupon and Tencent partner to launch 'Gaopeng' in Beijing and Shanghai initially. Read More...
View articleHow can we as marketers protect our businesses and address privacy concerns? Part two of a three-part series. Read More...
View articleSearch engines talk about optimum consumer experiences, but they do not help brands make that happen. Read More...
View articleAs brands seek new ways to create relationships around the world, touch screens and dynamic symbols will surely be part of the picture. Read More...
View articlePart of a push for the airline's AAdvantage frequent flyer program. Read More...
View articlePreference centers will play an essential role in establishing a 360-degree view of your customer. Read More...
View articleTargeted email campaigns can generate a four-time increase in monthly revenue and these are the steps you can take to be more relevant to consumers. R...
View articleDaily deals site complemented TV spots with on-location red carpet tweeting. Read More...
View articleLongtime sales exec Mark Ellis will leave AOL. Read More...
View articleEach brand has launched campaigns involving Facebook around basketball tourney season. Read More...
View articleChicago firm is beta testing a platform for ads in iPhone-, iPad- and Android-based games. Read More...
View articleAdometry helps display advertisers monitor where their ads appear. Read More...
View articleRik van der Kooi says giving consumers control over data collected about online activities could be a smart business move. Read More...
View articleCustomer reviews on the product page are a key component for improving your organic search results; here are some companies that are doing it well, an...
View articleThe best-selling book, "The Secret," provides inspiration for social media strategies. Read More...
View articleInstead of looking to hit some standard or benchmark, we need to optimize towards hitting a viable ROI goal. Read More...
View articleWill these new units encourage advertising that's more creative, engaging, and friendly to brands and consumers alike? Read More...
View articleThe 2010 U.S. Census proves that there are new dynamics going on that will have a huge impact in the way we do marketing to Latinos. Read More...
View articleBefore adding the iPad to your marketing campaign, consider these three factors first. Read More...
View articleTelecom giant's deal with Placecast facilitates location-based pitches for K-Mart, JetBlue, Del Monte, Kohl's, and HP. Read More...
View articleQuadrantONE partners The New York Times Co., Hearst, Tribune and Gannett will offer real-time bidding on inventory. Read More...
View articleCult rebel chef, author, and food-obsessed traveler Anthony Bourdain has promised to tweet live during tonight's broadcast of his Travel Channel show....
View articleFacebook responded to a privacy inquiry from the co-chairs of the U.S. House Privacy Caucus. Read More...
View articleAssociation sets six-month deadline for members to comply with a code of conduct for behavioral targeted advertising. Read More...
View articleEric Schmidt, speaking at IAB's annual leadership meeting, also predicted digital display advertising could reach $200 billion a year, up from $20 bil...
View articleFutures markets, online video, data, and TV are all cases where value exists that wouldn't be accessible through a core DSP. Read More...
View articleThe dream of "convergence" had centered on the television. But no longer. Read More...
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