E-mail: A Relationship Approach Is Expected
Email

E-mail: A Relationship Approach Is Expected

15y Jeanniey Mullen

E-mail: A Relationship Approach Is Expected

Five ways to check the efficacy of your e-mail programs. Read More...

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Probability Theory for Landing Page Testing
Acquisition

Probability Theory for Landing Page Testing

15y Tim Ash

Probability Theory for Landing Page Testing

A tutorial on what probability theory is, the two kinds of processes, and how it all applies to landing page testing. Read More...

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Will Facebook's iFrames Kill Brand Sites?
Social

Will Facebook's iFrames Kill Brand Sites?

15y Christopher Heine

Will Facebook's iFrames Kill Brand Sites?

Mark-up language shake-up lets marketers optimize pages and track conversions on the social site. Read More...

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Content, the No. 1 Overlooked Area in SEO
Analytics

Content, the No. 1 Overlooked Area in SEO

15y Andy Radovic

Content, the No. 1 Overlooked Area in SEO

Here are five strategies on how to boost your content to reach and acquire new customers. Read More...

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Three Things to Consider Before Building a Branded Mobile App
Asia

Three Things to Consider Before Building a Branded Mobile App

15y Joshua Maa

Three Things to Consider Before Building a Branded...

Developing a branded app is a long-term investment. Consider these factors before you start. Read More...

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Brands May Like Exchanges More After Google Algorithm Change
Display Advertising

Brands May Like Exchanges More After Google Algorithm Change

15y Zachary Rodgers

Brands May Like Exchanges More After Google Algori...

Quality inventory may be easier to come by as sites monetizing low value content are punished. Read More...

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Wisconsin Showdown Spurs 2012 Republican Web Fundraising
Marketing

Wisconsin Showdown Spurs 2012 Republican Web Fundraising

15y Kate Kaye

Wisconsin Showdown Spurs 2012 Republican Web Fundr...

Likely GOP presidential candidates including Tim Pawlenty and Jim DeMint are latching on to anti-union sentiment. Read More...

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Coupon Sites Reached 19 Percent North American Users in December
Data insights

Coupon Sites Reached 19 Percent North American Users in December

15y Jack Marshall

Coupon Sites Reached 19 Percent North American Use...

Sites like Groupon and LivingSocial reached nearly a fifth of North American Internet users in December. Read More...

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7 Ways Google Should Get Naked
Paid Search

7 Ways Google Should Get Naked

15y Andrew Goodman

7 Ways Google Should Get Naked

When it comes to your product, people want to know two things: does it work and how does it work? Read More...

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10 Steps to Optimizing Copy and Content
Analytics

10 Steps to Optimizing Copy and Content

15y Bryan Eisenberg

10 Steps to Optimizing Copy and Content

Boring headlines? Using "we" to much? Copy hard to read? Here are some valuable tips to improve your site. Read More...

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Interactive Marketing Salaries Show Steady Increase
Marketing

Interactive Marketing Salaries Show Steady Increase

15y Anna Maria Virzi

Interactive Marketing Salaries Show Steady Increas...

A headhunting firm breaks out salaries for digital marketing talent in 2011. Read More...

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Don't Let Your Data Get in the Way of Your Marketing
Media

Don't Let Your Data Get in the Way of Your Marketing

15y Melinda Krueger

Don't Let Your Data Get in the Way of Your Marketi...

SMS campaigns should be a way to provide high-value opportunities for customers on the go…not used to collect customer data. Read More...

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Kardashian Sisters to Tweet For Gilt Groupe During Oscars
Data insights

Kardashian Sisters to Tweet For Gilt Groupe During Oscars

15y Christopher Heine

Kardashian Sisters to Tweet For Gilt Groupe During...

Brands increasingly enlist celebs as social media influencers. Read More...

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Oscars Check-In: Mercedes-Benz, Academy Awards Tap GetGlue
Marketing

Oscars Check-In: Mercedes-Benz, Academy Awards Tap GetGlue

15y Lisa Lacy

Oscars Check-In: Mercedes-Benz, Academy Awards Tap...

Users can access Mercedes-Benz and Academy Awards 'stickers' at Oscars.com. Read More...

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JCPenney Hopes Twitter Contest Creates Oscar Buzz
Data insights

JCPenney Hopes Twitter Contest Creates Oscar Buzz

15y Christopher Heine

JCPenney Hopes Twitter Contest Creates Oscar Buzz

Retailer leans on digital to attract a younger audience. Read More...

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Digital Marketing Facts: What You Think You Know May No Longer Be True
Asia

Digital Marketing Facts: What You Think You Know May No Longer Be True

15y Eric Phu

Digital Marketing Facts: What You Think You Know M...

What assumptions do you make in your marketing strategies that might need a review? Here are four to consider. Read More...

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Chrysler Takes Lead Role on Yahoo for Oscars
Display Advertising

Chrysler Takes Lead Role on Yahoo for Oscars

15y Christopher Heine

Chrysler Takes Lead Role on Yahoo for Oscars

Automotive brand wraps its "Imported From Detroit" creative around portal's movies section. Read More...

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Portuguese Promoted Trend Shows Twitter's Need for GeoTargeting
Social

Portuguese Promoted Trend Shows Twitter's Need for GeoTargeting

15y Kate Kaye

Portuguese Promoted Trend Shows Twitter's Need for...

Like today's trend from Peixe Urbano, the only other non-English Promoted Trend was also aimed at Brazilians. Read More...

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How to Get Twitter Working for Your Brand
Community Management

How to Get Twitter Working for Your Brand

15y Michael Della Penna

How to Get Twitter Working for Your Brand

Six tips to get you started on building a community of influential and engaged followers. Read More...

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What Part of Free Didn't You Understand?
Media

What Part of Free Didn't You Understand?

15y Andrew Solmssen

What Part of Free Didn't You Understand?

There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Read More...

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Understanding the iPad
Media

Understanding the iPad

15y Tessa Wegert

Understanding the iPad

A look at who is using the popular device and the trouble with the iAd. Read More...

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Digital's Great Teenage Misunderstanding
Email

Digital's Great Teenage Misunderstanding

15y Simms Jenkins

Digital's Great Teenage Misunderstanding

The inbox won't be gone in the next five to 10 years. However, it will look a lot different. Read More...

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Social Media Is Free, Social Media Marketing Is Not
Asia

Social Media Is Free, Social Media Marketing Is Not

15y Ashok Lalla

Social Media Is Free, Social Media Marketing Is No...

Creating your brand profile on social sites may cost nothing, but this is what you need in order to allocate for the strategy, ideas, and management o...

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UFC Fans 'Like' Live Fights on Facebook
Data insights

UFC Fans 'Like' Live Fights on Facebook

15y Christopher Heine

UFC Fans 'Like' Live Fights on Facebook

Mixed martial arts brand will air exclusive fights on the social site for the third time in six weeks. Read More...

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Apple Halves Minimum iAd Spend to Speed Advertiser Uptake
Media

Apple Halves Minimum iAd Spend to Speed Advertiser Uptake

15y Jack Marshall

Apple Halves Minimum iAd Spend to Speed Advertiser...

Sixty brands have bought iAds so far. With price cut, Apple aims to significantly increase that number. Read More...

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'Do Not Track' for Kids Is Coming
Data insights

'Do Not Track' for Kids Is Coming

15y Kate Kaye

'Do Not Track' for Kids Is Coming

Democrat Ed Markey expects his upcoming children's privacy bill to garner bipartisan support. Read More...

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Agencies Nearly Triple Spending on Google's DSP
Display Advertising

Agencies Nearly Triple Spending on Google's DSP

15y Zachary Rodgers

Agencies Nearly Triple Spending on Google's DSP

Since Google bought it last June, Invite Media has seen significant growth in agency spending. Read More...

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