Co-Optimized Search Synergy: SEO + PPC in 2011
Search

Co-Optimized Search Synergy: SEO + PPC in 2011

15y Crispin Sheridan

Co-Optimized Search Synergy: SEO + PPC in 2011

Pull together two search marketing disciplines that have more in common than you might think with these five tips. Read More...

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Macy's Goes Big With 'Makeover' Campaign on Facebook
Social

Macy's Goes Big With 'Makeover' Campaign on Facebook

15y Lisa Lacy

Macy's Goes Big With 'Makeover' Campaign on Facebo...

Campaign propels brand's Facebook page well past 1 million "likes." Read More...

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Controlling the Uncontrollable
Data insights

Controlling the Uncontrollable

15y Rob Graham

Controlling the Uncontrollable

Don't fall into these marketing traps. Read More

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9 New Year's Resolutions for Digital Marketers
Asia

9 New Year's Resolutions for Digital Marketers

15y Michael Zung

9 New Year's Resolutions for Digital Marketers

Here's a list of New Year's resolutions to power you through the year. Read More...

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Data Privacy – Whose Responsibility Is it Anyway?
Asia

Data Privacy – Whose Responsibility Is it Anyway?

15y Dominic Powers

Data Privacy – Whose Responsibility Is it Anyway?

Are consumers taking the same level of care and attention when they are signing up to reward programmes in super markets and department stores? Read M...

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Groupon's $6 Billion Secret: Follow Facebook
Data insights

Groupon's $6 Billion Secret: Follow Facebook

15y Christopher Heine

Groupon's $6 Billion Secret: Follow Facebook

Industry vets give ClickZ their takes on Groupon's explosive growth, how it happened, and what it means for the future. Read More...

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MySpace Lays Off 47% of Staff
Social

MySpace Lays Off 47% of Staff

15y Jack Marshall

MySpace Lays Off 47% of Staff

Ailing social network says around 500 staff will be laid off, including those in the U.K., Germany, and Australia. Read More...

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December CPC Search Prices Up Versus 2009
Data insights

December CPC Search Prices Up Versus 2009

15y Jack Marshall

December CPC Search Prices Up Versus 2009

Search ad prices rose across the board in December, year-over-year, as the market continues to grow. Read More...

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The Rise of TV Check-Ins
Social

The Rise of TV Check-Ins

15y Lisa Lacy

The Rise of TV Check-Ins

Platforms like GetGlue, Philo, and Miso let networks reward loyalty and live viewing. Read More...

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New Cox Division to Mix and Match Media
Display Advertising

New Cox Division to Mix and Match Media

15y Susan Kuchinskas

New Cox Division to Mix and Match Media

Cox Cross Media, the digital sales arm of Cox Reps, has combined with Adify. Read More...

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A Second Helping of Online Media's Alphabet Soup
Media

A Second Helping of Online Media's Alphabet Soup

15y Hollis Thomases

A Second Helping of Online Media's Alphabet Soup

Are we about to see a complete change to the media buying culture? Part two in a two-part series. Read More...

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The New Digital Divide: Latinos on Top
Marketing

The New Digital Divide: Latinos on Top

15y Giovanni Rodriguez

The New Digital Divide: Latinos on Top

A new survey confirms that Latinos are at the vanguard of technology adoption. Now what? Read More...

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Make Your Brick-and-Mortar Store More Like Your E-Commerce Site
Social

Make Your Brick-and-Mortar Store More Like Your E-Commerce Site

15y Sam Decker

Make Your Brick-and-Mortar Store More Like Your E-...

Online or offline, to your customers you are one brand, one company. Read More...

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Key Phrase Research - The Heart of It All [Video]
Search

Key Phrase Research - The Heart of It All [Video]

15y Sage Lewis

Key Phrase Research - The Heart of It All [Video]

An overview of Google's keyword tool for search marketing Read More...

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How Obvious Is Your Call to Action?
Acquisition

How Obvious Is Your Call to Action?

15y Tim Ash

How Obvious Is Your Call to Action?

Keep your landing page intent clear with these four tips. Read More...

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Facebook Gains Popularity in Taiwan
Asia

Facebook Gains Popularity in Taiwan

15y Adaline Lau

Facebook Gains Popularity in Taiwan

7-Eleven demonstrates how a promotion that used interactive billboards, AR face detection, and Facebook can be fun – and win over fans. Read More...

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Brand Advertiser and Search in 2011
Asia

Brand Advertiser and Search in 2011

15y Sara Ye

Brand Advertiser and Search in 2011

Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Read More...

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A Third of Online Shoppers Also Browse on Mobile
Media

A Third of Online Shoppers Also Browse on Mobile

15y Jack Marshall

A Third of Online Shoppers Also Browse on Mobile

Thirty-three percent of U.S. users said they accessed online retailer sites via mobile devices during the holidays. Read More...

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GSI Commerce Buys ClearSaleing, Building Analytics Muscle
Analytics

GSI Commerce Buys ClearSaleing, Building Analytics Muscle

15y Douglas Quenqua

GSI Commerce Buys ClearSaleing, Building Analytics...

ClearSaleing will be housed in GSI's marketing services unit, led by Chris Saridakis. Read More...

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CES 2011 Highlights
Marketing

CES 2011 Highlights

15y Jeremy Lockhorn

CES 2011 Highlights

A look at two trends that have significant implications for marketers. Read More...

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SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare
Media

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursquare

15y Christopher Heine

SMBs Stay Optimistic on Yelp 'Check-ins,' Foursqua...

Two NYC businesses talk to ClickZ about the ups and downs of their geo-social efforts. Read More...

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Handling Spam Complaints: Feedback Loops
Email

Handling Spam Complaints: Feedback Loops

15y Jeanne Jennings

Handling Spam Complaints: Feedback Loops

An in-depth look at feedback loops - what they are, how they can help you, and the process to apply for them. Part one in a four-part series on spam c...

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A 14-Step Blueprint for Customer Conversations
Automation

A 14-Step Blueprint for Customer Conversations

15y Stephanie Miller

A 14-Step Blueprint for Customer Conversations

Tips for building a process and system for efficiently creating repeatable customer conversations. Read More...

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Negative Keywords 101
Search

Negative Keywords 101

15y Ron Jones

Negative Keywords 101

What are negative keywords, how do they work, and what are the benefits of using them? Read More...

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Readers: Don't Miss the Deadline to Weigh In on Do-Not-Track
Data insights

Readers: Don't Miss the Deadline to Weigh In on Do-Not-Track

15y Zachary Rodgers

Readers: Don't Miss the Deadline to Weigh In on Do...

Opportunity to influence the policy debate around online privacy. Read More...

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Moving Ahead With Smartphone Marketing in 2011
Asia

Moving Ahead With Smartphone Marketing in 2011

15y Darren Yan

Moving Ahead With Smartphone Marketing in 2011

The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenom...

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CES 2011: What Matters to Marketers
Marketing

CES 2011: What Matters to Marketers

15y Anna Maria Virzi

CES 2011: What Matters to Marketers

Marketing experts at CES highlight this year's top trends. Read More...

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