How businesses can differentiate themselves from rivals on the mobile Web. Read More...
View articleA look at some downright boring – and practical – places in need of digital marketing care and attention. Read More...
View articleThe profound impact the FTC's privacy and do-not-track initiatives could have on your PPC campaigns. Read More...
View articleIn auctions, buyers and sellers must reach agreement on the value of an impression. Here's how ad operations fit into the mix. Read More...
View articleDo some basic use cases to see which new devices are interesting to your customers. Read More...
View articleWith the anticipated growth of real-time bidding and audience buying in 2011, brands will be able to manage a much larger volume of online advertising...
View articleSocial answering service gets a big lift in user sign-ups, while marketers ponder the site's advertising potential. Read More...
View articleThe lasting power and success of ketchup is similar to how marketers use social media in their overall marketing campaigns. Read More...
View articleRelationship will boost ad capabilities and sponsor integration on titles like Men's Health and Runner's World. Read More...
View articleThe number of smartphones using Google's Android operating system exceed those using Apple's, comScore reports. Read More...
View articleConAgra brand's November trial program on Whrrl produced 3,200 "Society" members who made recommendations to friends. Read More...
View articleSales on biggest online shopping day hit $1.03 billion, according to comScore. Read More...
View articleThree ways to change your digital and social media strategies this year. Read More...
View articleApplying Tony Schwartz's "Six Keys to Being Excellent at Anything" to digital marketing. Read More...
View articleUse dynamic content to keep e-mail messages up to date when the recipient opens it. Read More...
View articleFive key performance indicators that will track the metrics behind the real meaning of business this year. Read More...
View articleUsing one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country. Read More...
View articleMoney will be used for acquisitions and growth, particularly in Europe and Asia. Read More...
View article2011 looks to be a frothy year for ad tech startups. So far this week, six ad firms have raised $126.5 million. Read More...
View articleFive best practices to improve your engagement metrics and delivery to an inbox. Read More...
View articleWhat companies will thrive or implode? What trends will take off or die? Here's one view. Read More...
View article"Audiences vs. content" is a false choice. Here's a three-part pledge for quality in the ad exchange space. Read More...
View articleCable net Starz runs multifaceted campaign for upcoming season of "Spartacus: Gods of the Arena." Read More...
View articleCarmaker looks to target young adults who may be interested in purchasing its compact "Juke" model. Read More...
View articleYahoo Japan and Google Japan are moving ahead with their search partnership. Read More...
View articleZiff Davis acquires LogicBuy.com and launches a new ad-targeting service. Read More...
View articleHarvey Goldhersz previously led MediaCom Digital and Beyond Interactive. Read More...
View article