Paid-for status updates on social networks must be prominently disclosed. Read More...
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View articleThe IAB's efforts to standardize units that are more "brand-friendly" stands to motivate big changes industry-wide. Read More...
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View articleGlobal sales chief Carolyn Everson discusses sales reorg, new ad units, and improved dealings with Publicis. Read More...
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View articlePlatform lets advertisers syndicate search ads to non-search environments. Read More...
View articleWhat marketers can learn from The Columbus Dispatch's social faux pas when it yanked the "Golden Voice's" video from YouTube. Read More...
View articleWeather strategies work because they are by nature real-time, localized, and extremely relevant. Read More...
View articleBuild prospect relationships based on trust and value, not loose connections based upon offering the lowest price. Read More...
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