Prioritizing your customer experience efforts like profit and loss will help uncover the ideal programs for your company - those that increase in valu...
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View articleWith the advent of Facebook as an e-mail client, brands will want to convert 'likers' to e-mail lists. Read More...
View articleOnce you integrate search in your media plan, be strategic about how to allocate the daily search budget to maximise your offline media placements. Re...
View articleReport suggests Apple is struggling to sell iAds in Europe as easily as it did in the U.S. Read More...
View articleYahoo Contributor Network is an extension of Associated Content, the content factory Yahoo bought in May. Read More...
View articleA federal study on Latino longevity, and what marketers of all kinds can take from it. Read More...
View articleThe typical e-mail marketing message is only opened by about one in 10 people. Are you getting through to subscribers? Read More...
View articleFive tips that will help you with increased visibility for your Facebook fan pages in the search engine results. Read More...
View articleA case of real-time optimization for Twitter that goes beyond "top 10" lists. Read More...
View articleLean Cuisine, Febreze, and Cottonelle are also onboard with 11-year-old SheKnows.com's new original programming initiative. Read More...
View articleCompany offers its home page advertisers a bonus cause-related ad unit. Read More...
View articleAs new technologies go to market, marketers must be aware how user experience impacts brand image and ensure its digital experience makes customers fe...
View articleTwitter grew its unique audience in Japan by 428 percent, according to data from comScore. Read More...
View articleThe shoes brand is reportedly happy with the engagement that Booyah's MyTown platform has generated. Read More...
View articleObama reportedly sets up a task force for online privacy policy, and a Commerce Department report on the issue is expected soon. Read More...
View articleThe new entity is dubbed The Newsweek Daily Beast Company. Read More...
View articleAdvertisers can produce a blog on Forbes.com, connecting directly to readers. Will readers buy that? Read More...
View articleLet people choose between price and value, be the expert, sell bundles, emphasize value, and plan for returns. Read More...
View articleFour signs it's time to dip your toes in the mobile waters. Read More
View articleReal-time bidding of PPC search ads is great for all three participants of the online ecosystem: the searcher, the engine, and the advertiser. And thi...
View articleThe Citizens United case easing rules on political fundraising and spending drove new sources of ad dollars to the web in 2010. Read More...
View articleA website pairs young women with "ambassdors" in several fields, but is off to a slow start. Read More...
View articleGap, Kohl's, and Planters are decking Facebook's halls as Black Friday looms. Read More...
View articleBrands in Asia are cautious to adopt social media marketing. Here are 10 ways companies could beat the competition to leverage the discipline. Read Mo...
View articleCarl's Jr. and Hardee's have built a geo-social app from scratch and plan to unveil it to customers soon. Read More...
View articleAugmented reality app promotes return of the so-called Jim shoe, introduced 20 years ago. Read More...
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