Why e-mail is destined to remain the best-performing, yet least appreciated marketing medium. Read More...
View articleMany companies are redesigning their websites to accommodate the iPad or creating custom sites. Here are a few examples. Read More...
View articleIt is the quality of the content and interaction, not the quantity of big dollar ad placements that drives success. Read More...
View articleIt has yet to be seen if Google Boost is just another blip on the Google product-testing radar, or if this is a significant change to the Google produ...
View articleE-retailer and sister site Soap.com hope a "Battle of the Brands" contest on Facebook motivates online holiday shopping next weekend. Read More...
View articleIn the 2010 Digital Azbee competition, ClickZ earns two silver awards for its news section and site relaunch. Read More...
View articleEven if your brand has excellent recall and equity, here are other factors you must consider. Read More...
View articleGoogle is more forcefully throwing its hat into the online shopping space. Read More...
View articleBig box retailer reprises Christmas-crazed shopper, a character played by comedian Maria Bamford, in a video ad on Facebook and a landing page via Twi...
View articleQ3 online ad revenues grew 17 percent year-over-year. Read More...
View articleDon't reach the right audience with the wrong message, or vice versa. Read More...
View articleTapping into the social Web and connecting the source points of traffic with specific offers is the next wave you want to be riding. Read More...
View articleFive tactics to consider as you finish this year's mailings. Read More...
View articleFive tips to convince the powers that be that social media plays a major role in lead generation. Read More...
View articleThe mobile Web stands to become an effective marketing platform. Watch for these advances in 2011. Read More...
View articleExit41 has signed BBQ restaurant brand Famous Dave's and regional chains to a system that makes ordering food on Facebook a matter of a few clicks. Re...
View articleDespite digital integration and innovation, Meg Whitman's failed CA governor campaign spent just 3 percent of its overall ad budget on Web ads. Read M...
View articleElectronics retailer offers a 20 percent discount to holiday shoppers for three check-ins. Two check-ins can be at non-brand locations. Read More...
View articleMany marketers are hung up on high bounce rates. Let's dissect how it will affect your corporate sites and campaigns. Read More...
View articleWe must as an advertising and marketing industry ensure that relevance drives mobile marketing and communications innovation, and we are not simply de...
View articleLong-form video site served twice as many ads as other video properties over the course of the month. Read More...
View articleYahoo amasses deals and specials from 16 of the biggest daily deals marketers. The move throws cold water on rumors of a Groupon acquisition. Read Mor...
View articleFirst to launch is a Ben & Jerry's promotion asking users to scan two fair trade ice cream flavors. Read More...
View articleCompany to roll out brand integrations across more of its games, and to push into the mobile gaming space. Read More...
View articleWhat Facebook's latest move means for e-mail and other marketers. Read More...
View articleSix innovative examples of digital out-of-home marketing experiences. Read More...
View articleSince women represent 51 percent of the U.S. population and control 80 percent of purchasing power worldwide, maybe it's time advertisers started mark...
View article