Maybe it's time to consider celebrities as media partners. Publishers are. Read More...
View articleMarketing analytics managers must understand the difference between interesting information and insightful analysis. Here's where to begin. Read More...
View articleAllocating a small percentage of your ad budget to "digital" tactics is not the same as crossing the digital chasm. Here's why you must make that leap...
View articlePersuasive web video ads played a key role in the Roy Blunt campaign's cross-media effort to win over women. Read More...
View articleE-mail marketers are missing out on opportunities to retain, reengage, or learn from dissatisfied subscribers. Are you? Read More...
View articleThe social giant's location-based platform isn't just for iPhone users anymore; Blackberry and Android are now part of the mix. Read More...
View articleMarketers need to look beyond acquiring fans as a statistic and engage them to build a deeper relationship. Read More...
View articleWayne Powers, a former Time Media Group exec, will be based in New York. Read More...
View articleA comment period lasts until December 10. Read More...
View articleCompanies partner to bring mobile advertising network to Japanese market. Read More...
View articleIncluding customer service in your social media marketing team can give your strategy more depth, reach, and a much better chance at being successful....
View articleA look at the issues that created the great ocean between the digital world and the print world, as well as a look at those places where we have natur...
View articleEase into segmentation to avoid overtaxing your precious resources, and use the early tests to learn about subscriber interests and understand key suc...
View articleThree tools for determining the opportunity of your website's vertical and what you might need to do to build up your site so it can gain organic sear...
View articleAd buy gave way to social media campaign and a follow-up video starring the 88-year-old actress. Read More...
View articleUniversity of Colorado sold 1,177 tickets via Groupon for Saturday's game against Iowa State, underscoring a growing trend among sports marketers. Rea...
View articleDigital analytics only give an overview of what's happening to the campaign. To drive results, optimise in the following ways. Read More...
View articleImplementing a performance-based mobile campaign? Start by asking your ad network these questions, Read More...
View articleAgency McKinney runs a geo-social campaign with the Urban Ministries of Durham, including check-ins at alley dumpsters and vacant lots. Read More...
View articleOnline display advertising market overview and top 10 online display ad publishers in the U.S. and U.K. Read More...
View articleIn a first, the National Republican Congressional Committee had a team dedicated to helping GOP House hopefuls online in 2010. Read More...
View articleWith LinkedIn's new Company Pages, the social network will better serve businesses and individuals. Here's how. Read More...
View articleConsider this four-point litmus test to check your site. Read More...
View articleLocation-based service introduces a platform for small businesses in New York City. Read More...
View articleTo optimise your site for the Japan market, you must select the right keywords in the local language. Here are three tips to get you started. Read Mor...
View articleFacebook doubled its display ad share in the last year, ComScore finds. Q3 impressions were almost 300 billion. Read More...
View articleThe company and its sites - big online marketers - will operate under their own names. Read More...
View article