Consolidation in Video Ad Space as Tremor Media Buys ScanScout
Media

Consolidation in Video Ad Space as Tremor Media Buys ScanScout

16y Jack Marshall

Consolidation in Video Ad Space as Tremor Media Bu...

Merged entity will be second largest online video ad company in the U.S. behind Hulu, says comScore. Read More...

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4 Ways Advertising Gets Tricky and Wacky
Marketing

4 Ways Advertising Gets Tricky and Wacky

16y Sean Carton

4 Ways Advertising Gets Tricky and Wacky

As advertisers battle noise to get their messages across, have they gone too far? Read More...

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The Paradox of Being (Named) Latino
Marketing

The Paradox of Being (Named) Latino

16y Gustavo Razzetti

The Paradox of Being (Named) Latino

A single tag can be misleading – showing the part and not the whole. But why are we proud of our Latino origin, but hate when we are labeled by others...

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Don't Send Me an E-mail
Email

Don't Send Me an E-mail

16y Jeanniey Mullen

Don't Send Me an E-mail

Three examples of e-mails gone bad. Read More

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Test What Matters – Ignore the Rest
Acquisition

Test What Matters – Ignore the Rest

16y Tim Ash

Test What Matters – Ignore the Rest

A look at some filters to decide which issues on your site's landing pages are worthy of testing. Read More...

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Google Webmaster Tools
Search

Google Webmaster Tools

16y Julie Batten

Google Webmaster Tools

How to get started using Google Webmaster Tools. Read More

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'McRib Is Back' Promotion Turns Into a Twitter Roast
Social

'McRib Is Back' Promotion Turns Into a Twitter Roast

16y Christopher Heine

'McRib Is Back' Promotion Turns Into a Twitter Roa...

McDonald's 'Promoted Trend' buy for McRib sandwich reportedly cost $80,000, while creating mainly negative comments. Read More...

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Nielsen's Undercounting Fiasco Linked to Social Gaming
Ad Industry Metrics

Nielsen's Undercounting Fiasco Linked to Social Gaming

16y Zachary Rodgers

Nielsen's Undercounting Fiasco Linked to Social Ga...

A system glitch intermittently blinded the measurement firm to user sessions on Web pages with very long URLs. Read More...

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What China's Booming Microblogs Mean for Marketers
Asia

What China's Booming Microblogs Mean for Marketers

16y James Wu

What China's Booming Microblogs Mean for Marketers

To begin planning your campaign around a microblog in China, here are two things you need to consider. Read More...

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Another EU Proposal Targets Social Networks and Behavioral Ads
Data insights

Another EU Proposal Targets Social Networks and Behavioral Ads

16y Jack Marshall

Another EU Proposal Targets Social Networks and Be...

Further cluttering the online privacy regulatory landscape, EU Commission outlined data protection law changes. Read More...

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Google’s Android Makes Market Share Strides in Third Quarter
Media

Google’s Android Makes Market Share Strides in Third Quarter

16y Jack Marshall

Google’s Android Makes Market Share Strides in Thi...

Apple stands still as Google enjoys strong growth in Android handsets. Read More...

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IAB Scores in Midterm Elections
Data insights

IAB Scores in Midterm Elections

16y Kate Kaye

IAB Scores in Midterm Elections

Key privacy lawmaker Rick Boucher is out, and several recipients of IAB PAC cash were re-elected Tuesday. Read More...

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Is SE-Over?
Marketing

Is SE-Over?

16y Gary Stein

Is SE-Over?

SEO - a system once ruled by a minority holding special knowledge - is now being overturned by a crowd of people wielding small and simple tools. Read...

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Online Marketing Budget Allocation
Paid Search

Online Marketing Budget Allocation

16y Andrew Goodman

Online Marketing Budget Allocation

Are you using ROI to justify your ad spending? An alien analysis might be more effective. Read More...

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Is Social Media Multitasking Worse Than Marijuana?
Social

Is Social Media Multitasking Worse Than Marijuana?

16y Erik Qualman

Is Social Media Multitasking Worse Than Marijuana?

Social media can actually save time; however, it must be consumed properly to achieve this desired effect. Read More...

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5 Challenges Facing Application Developers Today
Analytics

5 Challenges Facing Application Developers Today

16y Bryan Eisenberg

5 Challenges Facing Application Developers Today

Not all obstacles are insurmountable. Read More...

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Twitter Makes First D.C. Hire
Marketing

Twitter Makes First D.C. Hire

16y Kate Kaye

Twitter Makes First D.C. Hire

Adam Sharp hails from C-SPAN, and worked as deputy chief of staff to U.S. Senator Mary Landrieu of Louisiana. Read More...

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Why Digital Marketers Must Consider Outsourcing
Asia

Why Digital Marketers Must Consider Outsourcing

16y Steve Sammartino

Why Digital Marketers Must Consider Outsourcing

Digital outsourcing will change the scope of corporate employment in developed markets. We must embrace it or get left behind. Read More...

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Europe Continues to Grapple With Messy Cookie Law Situation
Data insights

Europe Continues to Grapple With Messy Cookie Law Situation

16y Jack Marshall

Europe Continues to Grapple With Messy Cookie Law ...

Confusion over intention of European cookie law revision continues, despite clarification from Parliamentarians. Read More...

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FTC Fills Key Roles as Regulation Looms
Data insights

FTC Fills Key Roles as Regulation Looms

16y Douglas Quenqua

FTC Fills Key Roles as Regulation Looms

Edward Felten is named chief technologist and Eileen Harrington becomes executive director. Read More...

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New Data: Hispanics Leading Geo-Social Usage
Audience

New Data: Hispanics Leading Geo-Social Usage

16y Christopher Heine

New Data: Hispanics Leading Geo-Social Usage

Pew Research Center finds that location-based adoption is slow, but respectively skews Hispanic, young, and male. Read More...

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Google Opens AdMob to a Torrent of AdSense Ads
Media

Google Opens AdMob to a Torrent of AdSense Ads

16y Jack Marshall

Google Opens AdMob to a Torrent of AdSense Ads

Move is Google's first integration with the mobile ad network it bought in May. Read More...

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MySpace on Shaky Ground With News Corp. Bosses
Data insights

MySpace on Shaky Ground With News Corp. Bosses

16y Zachary Rodgers

MySpace on Shaky Ground With News Corp. Bosses

Site is given "quarters, not years" to improve traffic and revenue. Read More...

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Is the Social Media Department an Oxymoron?
Marketing

Is the Social Media Department an Oxymoron?

16y Robin Neifield

Is the Social Media Department an Oxymoron?

A look at how social media has influenced experts and changed their process, communication protocols, and client opportunities. Read More...

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Connecting With Holiday Shoppers – The Race Is On
Media

Connecting With Holiday Shoppers – The Race Is On

16y Tessa Wegert

Connecting With Holiday Shoppers – The Race Is On

Marketers should be looking for creative ways to improve interaction rates, and considering both Internet and mobile channels. Read More...

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15 More Questions to Ask Your E-mail Partner
Email

15 More Questions to Ask Your E-mail Partner

16y Simms Jenkins

15 More Questions to Ask Your E-mail Partner

The buy-side of the e-mail industry needs to dig their heels in and ask tough questions in order to get more value out of the e-mail industry and help...

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What Is Mobile SEO?
Data insights

What Is Mobile SEO?

16y Michael Martin

What Is Mobile SEO?

Mobile SEO should be a matter of increasing visibility of your website, not only in mobile search engines but on the actual mobile devices themselves....

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