Organization spends the bulk of its $2.5 million online ad budget in these final days. Read More...
View articleRather than simply go after signups and donations, Connecticut gubernatorial hopeful Dan Malloy has used Web ads to educate and persuade voters. Read ...
View articleThe data broker loses the best stream of social media consumer information available. Read More...
View articleDynamic site retargeting, though young, has already achieved the status of low hanging fruit for online direct marketers. The practice lets ad buyers ...
View articleGap, Betsey Johnson, and other stores in an upscale California mall have tested the early-days platform, providing a virtual Facebook Places incubator...
View articleAn in-depth look at an e-mail testing case study with a 30 percent lift in conversions. Read More...
View articleWas a controversial ad really an ad, or something a tad more clever? Read More...
View articleFind out who your competition is and what keywords they are using to make your marketing campaign more effective. Read More...
View articleCampaigns use in-banner and in-stream video in a serious way, but some worry about a lack of geo-targeted inventory. Read More...
View articleDevoted chefs are most engaged by coupons, nutrition information, and other value-adds, says About.com. Read More...
View articleIf Betsey Johnson's recent campaign is any indication, a more sophisticated way to leverage the geo-social platform would likely be welcomed by market...
View articleAnti-tax group uses bare-bones online strategy, spending $200,000 online thus far. Read More...
View articleContest asks people for their "Really?" stories. Read More...
View articleA profile of a company that profiles consumers. Read More
View articleThe Google TV doesn't have the sex appeal of Apple's iPad, but it still holds potential for e-commerce and marketers. Read More...
View articleHere's a rundown of the most recent offerings. Read More...
View articleDigital marketing education should not be overlooked as you plan for 2011. Here's why. Read More...
View articleStrive for the very best Quality Score with ad group structure, ad creative, CTR-enhancing tweaks, geo-personalization, and separate content network c...
View articleJeans company live-streamed a Nada Surf performance last weekend and added 45,000 "Likers" to its brand page. Read More...
View articleIf you're worried about diving head first into social media, start with a Facebook page or blog without too much controversy. Read More...
View articleWho's running online display ads this midterm election season? Check out ClickZ's growing ad gallery! Read More...
View articleAlso, CP+B promotes a CEO from within and Google gives Susan Wojcicki her propers. Read More...
View articleTo be competitive, your job is to hire, train, and lead people so they will ask good questions. Read More...
View articleThere's something about Halloween that compels brand marketers to break out of their comfort zone. Consider Sears. Read More...
View article'For Colored Girls' movie marketers and boutique hotel brand are using QR codes to leverage the so-called physical Internet. Read More...
View articleSix ways to get the most out of the clients versus agency relationship. Read More...
View articleAutoTrader.com is on a bit of a tear, having recently acquired vAuto. Read More...
View article