Congress Gives Facebook Privacy Homework Extension
Data insights

Congress Gives Facebook Privacy Homework Extension

16y Kate Kaye

Congress Gives Facebook Privacy Homework Extension

Facebook was expected to respond to a Congressional inquiry by today, but has received an extension. Read More...

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Mike Murphy's Facebook Tenure Defined by Ad Sales Growth
Social

Mike Murphy's Facebook Tenure Defined by Ad Sales Growth

16y Christopher Heine

Mike Murphy's Facebook Tenure Defined by Ad Sales ...

Outbound VP of global sales is credited with taking a young social site and making it a home for big advertisers. Read More...

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Yahoo Completes Transition to Bing Search Ads in U.S.
Search

Yahoo Completes Transition to Bing Search Ads in U.S.

16y Jack Marshall

Yahoo Completes Transition to Bing Search Ads in U...

Microsoft will now power ads on Yahoo Search and Bing, which account for around 28 percent of U.S. searches. Read More...

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New Foursquare 'I Voted' Badge Aims for GOTV Ripple Effect
Marketing

New Foursquare 'I Voted' Badge Aims for GOTV Ripple Effect

16y Kate Kaye

New Foursquare 'I Voted' Badge Aims for GOTV Rippl...

Could checking in at polling places help get out the vote? Read More...

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Glenfiddich Serves Up an iPad App and a Dram
Marketing

Glenfiddich Serves Up an iPad App and a Dram

16y Anna Maria Virzi

Glenfiddich Serves Up an iPad App and a Dram

Single malt scotch whiskey brand rolls out iPad app to connect with consumers attending tasting events. Read More...

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Social: The Next Frontier of Behavioral Targeting?
Data insights

Social: The Next Frontier of Behavioral Targeting?

16y Andrea Fishman

Social: The Next Frontier of Behavioral Targeting?

Facebook, Twitter, and YouTube have unique characteristics that open the door to extensive behavioral opportunities. Here is how each differs. Read Mo...

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The Next Generation of Business Engagement
Social

The Next Generation of Business Engagement

16y Dave Evans

The Next Generation of Business Engagement

What can you do in social media that you cannot do in other media? That's the new challenge. Read More...

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Content Is King! Links Rule! SEOs Ponder
Search

Content Is King! Links Rule! SEOs Ponder

16y Mark Jackson

Content Is King! Links Rule! SEOs Ponder

With as complicated as SEO can be, I believe it's important to maintain one of the most important factors in search engine optimization…a bit of commo...

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E-mail Reputation Data Gives More Guidance Than You Think
Email

E-mail Reputation Data Gives More Guidance Than You Think

16y Stephanie Miller

E-mail Reputation Data Gives More Guidance Than Yo...

How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Read More...

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Google Priority Inbox - Great for Marketers
Asia

Google Priority Inbox - Great for Marketers

16y Stephen Hay

Google Priority Inbox - Great for Marketers

Seven ways to ensure your marketing messages are a priority in Gmail - and don't end up with 'Everything Else'. Read More...

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Making Your Data Work for You
Analytics

Making Your Data Work for You

16y Mohammed Sirajuddeen

Making Your Data Work for You

Analytics can be used effectively to cut through the data 'noise' and pinpoint what really drives your customers' behaviour. Read More...

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Mazda Giveaway Is Biggest Foursquare Prize Yet
Social

Mazda Giveaway Is Biggest Foursquare Prize Yet

16y Christopher Heine

Mazda Giveaway Is Biggest Foursquare Prize Yet

Automaker asks users to check in for a shot at a Mazda2 hatchback. Read More...

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Google Tests New Local Search Ad Product
Local

Google Tests New Local Search Ad Product

16y Jack Marshall

Google Tests New Local Search Ad Product

Search giant hopes to help local businesses easily increase their exposure on its engine. Read More...

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Gowalla Goes Local With Ad Program
Local

Gowalla Goes Local With Ad Program

16y Christopher Heine

Gowalla Goes Local With Ad Program

Location-based player releases a self-service ad system with a unique pricing model to attract regional businesses. Read More...

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Facebook Ads Reach Almost Two Thirds of U.S. Users in September
Social

Facebook Ads Reach Almost Two Thirds of U.S. Users in September

16y Jack Marshall

Facebook Ads Reach Almost Two Thirds of U.S. Users...

Reach of ads on MySpace, Twitter, and LinkedIn trail by comparison, comScore estimates. Read More...

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Carhartt Uses Web to Riff on Wolf-Attack TV Ad
Data insights

Carhartt Uses Web to Riff on Wolf-Attack TV Ad

16y Ken Liebeskind

Carhartt Uses Web to Riff on Wolf-Attack TV Ad

Carhartt appears to be having fun remixing its first TV spot for the online medium. Read More...

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Is It Really Facebook vs. Google?
Media

Is It Really Facebook vs. Google?

16y Harry Gold

Is It Really Facebook vs. Google?

Marketers who think Facebook threatens Google are missing the big picture. Read More...

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Optimizing the Experience
Search

Optimizing the Experience

16y Joshua Palau

Optimizing the Experience

Even sophisticated search marketers give the last click too much credit. Let's take a look at what you're not measuring. Read More...

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Mix to Win: Premium and Exchange Inventory
Display Advertising

Mix to Win: Premium and Exchange Inventory

16y Xuhui Shao

Mix to Win: Premium and Exchange Inventory

It's time to rethink and welcome new opportunities for audience buying - whether that means remnant, premium, and exchange or non-exchange inventory b...

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Google Expands Android Ad Formats After Strong Handset Sales
Data insights

Google Expands Android Ad Formats After Strong Handset Sales

16y Jack Marshall

Google Expands Android Ad Formats After Strong Han...

Company extends video ads to Android devices as rumors of a video-based Apple iAd swirl. Read More...

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Republicans Tout Voter Data Matched Ad Targeting on AOL
Marketing

Republicans Tout Voter Data Matched Ad Targeting on AOL

16y Kate Kaye

Republicans Tout Voter Data Matched Ad Targeting o...

The Republican National Committee provided voter data to AOL for last-minute online ad targeting. Read More...

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The Body Shop Runs National 'Groupon' via eBay
Social

The Body Shop Runs National 'Groupon' via eBay

16y Christopher Heine

The Body Shop Runs National 'Groupon' via eBay

Skincare brand joins the Gap as one of the first advertisers to test the group-buying platform nationwide. Read More...

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Chas Edwards Leaves Digg, Joins Ad Startup Pixazza
Display Advertising

Chas Edwards Leaves Digg, Joins Ad Startup Pixazza

16y Zachary Rodgers

Chas Edwards Leaves Digg, Joins Ad Startup Pixazza

Digg's chief revenue officer joins image-based ad network. Read More...

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NASA Hopes Gen X And Y 'Follow' Its Social Media Lift-Off
Social

NASA Hopes Gen X And Y 'Follow' Its Social Media Lift-Off

16y Christopher Heine

NASA Hopes Gen X And Y 'Follow' Its Social Media L...

The space travel agency would like recent deals with Gowalla and Foursquare to reap an audience similar to the 626,700 followers it garnered on Twitte...

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Marketing to Latinos: The Challenges of Naturalization
Marketing

Marketing to Latinos: The Challenges of Naturalization

16y Gustavo Razzetti

Marketing to Latinos: The Challenges of Naturaliza...

What will the future be like for Latino marketing now that it has officially become a citizen? Read More...

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Narrowing the Gap Between Idea and Action
Marketing

Narrowing the Gap Between Idea and Action

16y Sean Carton

Narrowing the Gap Between Idea and Action

When it comes to social media in advertising and marketing, how do we stop theorizing and start actualizing? Read More...

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From the Horse's Mouth
Search

From the Horse's Mouth

16y Julie Batten

From the Horse's Mouth

A look at what Google had to say at SES Chicago 2010. Read More

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