While the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search. Read More...
View articleFacebook formally unveils its "Deals" platform for location-based marketing. Gap made the biggest splash, but The North Face and Palms Casino Resort a...
View articleFederated Media has acquired a social-networking site that gives marketers access to women's communities. Read More...
View articleFacebook said all ad networks must delete Facebook UIDs to operate on its platform. Read More...
View articleMurphy USA says 44 percent of Whrrl check-ins have been brand-new customers who spend more than average patrons. Read More...
View articleCompany says its investment in consumer insights and research is helping drive creation of new ad products Read More...
View articleCompany feels effects of its inventory reduction strategy, sees lift in homepage premium ad sales. Read More...
View articleTel Aviv company aims to capitalize on trend toward ad monetization of retail sites. Read More...
View articleLearn how to maximize subscriber engagement with your e-mail and build trust with your subscribers with these tips. Read More...
View articleWhen to take the "less is more" approach in engagement marketing. Read More...
View articleThere is much being developed in the performance marketing industry that everyone needs to pay attention to. Start with these four tips. Read More...
View articleLost in the e-commerce hype surrounding group-buying platforms is the fact they've been accruing fresh e-mail addresses at break-neck speed. Read More...
View articleSoftware firm Doyenz launches campaign at IT industry events this week. Read More...
View articleOnline marketers must possess a sales mindset. Here's a six-point checklist. Read More...
View articleDemocrats are backing incumbent Senator Harry Reid through big ad buys on prominent newspaper sites. Read More...
View articleUsers of the device are more likely to make a purchase after viewing an ad than those using other connected devices. Read More...
View articleThe social site makes it easier for users to leave a brand's page, as well as report its messaging as spam. Read More...
View articleThe business group supports several non-incumbent Republicans and has spent "seven figures" on digital advertising and efforts this election season. R...
View articleSocial network for business professionals brings a B2B spin to Facebook's Pages and Yelp's reviews. Read More...
View articleDeal sites - from stalwarts and up-and-comers - that media planners may want to consider. Read More...
View articleFor most brands, customers won't initiate and build a valuable brand conversation on their own - it's the brand's job to start a conversation customer...
View articleSEO is more complicated than it used to be. Understanding these secrets could have a big impact on your ranking. Read More...
View articleTips for promoting your app during and after the Christmas holiday shopping season. Read More...
View articleThe old rules of content and circulation no longer apply when you charge for content. Here's what you need to consider when evaluating an online paid ...
View articleIf done creatively, search marketing allows you to tap into hot social events to achieve high returns with low investment. Read More...
View articleEmbrace of in-stream ads, including third party clients, is a key step. Read More...
View articleThe Rubicon Project is acquiring Fox Audience Network, an advanced advertising technology platform. Read More...
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