Yahoo has a spotty history with branded content. It hopes a deal with GroupM will mark a turning point. Read More...
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View articleConsider these two key improvements in content to generate more interaction by subscribers. Read More...
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View articleBy the end of 2009, Web sites will no longer be able to pay to be included in organic results. Read More...
View articleJoining the already-assembled team of Ogilvy and branding firm Landor and Associates, Goodby will lead Yahoo's North American branding campaign. Read ...
View articleOpportunities for geo-targeted media plans including search, local directories, review sites, and regional media sites. Read More...
View articleAn executive from FremantleMedia discusses new rules for product placement in the U.S. and the U.K. and what they mean for brands. Read More...
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View articleLetter signed by four holding company CEOs urges speedy end to review of the proposed partnership. Read More...
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View articleIs Google preparing to boost its marketing investment and fight Bing on its own terms? Read More...
View articleMySpace forms new CRO role for MTV's Stirratt; New Hires at Tribal Fusion, Valueclick, and DBG. Read More...
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