The auction media model, which helped to drive the explosive growth of search marketing, now comes to online display advertising. Read More...
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View articleFord and The National Football League hope to reach Hispanic men and women in the U.S., and are using a variety of digital touch points to do it. Read...
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View article[Sponsored Webinar] What media buyers need to know to succeed in real-time bidding. Read More...
View articleThe recent alarm about malicious display ads began slowly, but has rapidly gained steam Read More...
View articleAsks the Federal Trade Commission to withdraw its new guidelines for social media endorsements. Read More...
View articleGoogle reported a strong Q3 and reiterated it will aggressively hire and and acquire in the near future. Read More...
View articleThe deal opens up premium online video inventory which Channel 4 sales teams will package and sell direct to agencies and advertisers, sharing a porti...
View articleBoston Medical Group, the erectile dysfunction treatment service, is taking an integrated media approach to competing with the little blue pill and bi...
View articleMicrosoft Bing's search ad traffic is growing in volume and retaining its value, especially in key verticals. But advertisers still want to see more v...
View articleNew hires at Publicis & Hal Riney, Hydra, Adgregate, and others. Read More...
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View articleSix tips for integrating Twitter and e-mail marketing initiatives. Read More...
View articleExperienced online marketers must be patient when dealing with newbies. Read More...
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View articleA few items ClickZ's editors are reading: Ad Network Platforms vs Read More...
View articleFlush with early success, Digg plans to launch an ad network in 2010. Read More...
View articleNext five years will bring strong growth in online and mobile spending, IPG agency predicts. Read More...
View articleMany pages administrators have been asked to certify their links to brands. Read More...
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