A few stories ClickZ's editors are reading: Burst Media Buys Giant Realm Acquisition is all about the young guys Read More...
View articleThe European Commission has once again expressed concerns over the use of behavioral targeting technologies in Europe, and reinforced its intentions t...
View articleA kitchen makeover for a well-known author and community manager yielded results, but don't call it grassroots. Read More...
View articleMichael Fanuele becomes chief strategy officer at Euro RSCG New York; Joe Doyle joins HC&B Healthcare as interactive services director; Media Storm's ...
View articleSony Pictures Digital's online marketing campaign for '2012' offers an interesting combination of teaser ads, viral marketing, and traditional motion ...
View articleIs everything we need to know about marketing today actually spelled out by a Japanese business legend 25 years ago? Read More...
View articleThree lessons to learn when using double opt-in to confirm e-mail recipients. Read More...
View articleA look at tools and resources for local businesses to connect with people on Twitter who live or work nearby. Read More...
View articleA little addendum on some big numbers: As a followup to my piece today on differences between online ad reports from TNS, Nielsen, and Interactive Adv...
View articleIn attempts to improve opportunities for advertisers and publishers on the mobile platform, Google is rolling out larger ad units for display on smart...
View articleMicrosoft's Xbox banked on a tried-and-true cross-media approach to spur communal interest in the latest Halo game. Read More...
View articleChange comes as behavioral and social ad startup approaches its first year in business. Read More...
View articleClorox is among the brands doing integrated sponsorships with new casual gaming destination. Read More...
View articleMicrosoft ad exchange COO Green steps down; Schematic targets Minneapolis market; e-Dialog lands JetBlue. Read More...
View articleEmployee retention is a challenge in digital advertising. What are you doing to keep your best people dedicated and loyal? Read More...
View articleThree steps to ensure that subscribers can get off your e-mail list just as easily as they can get on it. Read More...
View articleOpen floor plans, shared virtual work environments are contributing to business success. Here's how. Read More...
View articleComparing link buying versus link building and resolving duplicate content issues. Read More...
View articleEarlier this year the Food and Drug Administration sent letters to pharma companies , accusing them of violating regulations about presenting drug inf...
View articleFemales, youths, and older users drive mobile Web usage. Read More...
View articleA few stories ClickZ's editors are reading: Did Viacom Find Smoking Gun in YouTube Case? YouTube managers may have known of the existence of unauthori...
View articleLocal Listing Ads will present local businesses with a text ad for a flat fee. Jury's out on whether it will compete with AdWords. Read More...
View articleAmong several enhancements are an offline editor and new options for rich ads in search. Read More...
View articleAdvertisers and WOM agencies, along with bloggers and other endorsers, are potentially liable for misleading statements about products. Read More...
View articleFor passengers unwilling to pay for the Web, two firms will offer a limited free-access portal supported by display ads. Read More...
View articleOnline media planners can still do more with less. Read More...
View articleBusinesses can gain trust by allowing people to interpret their brands and spread the word. Here is where to begin giving up control to consumers. Rea...
View article