Microsoft Joins FTC to Combat Online Scams in Search Ads
Media

Microsoft Joins FTC to Combat Online Scams in Search Ads

17y Christopher Heine

Microsoft Joins FTC to Combat Online Scams in Sear...

Ads on Bing.com seek to educate consumers on common scams. Read More...

View article
Social Business and Customer Relationship Management
Social

Social Business and Customer Relationship Management

17y Dave Evans

Social Business and Customer Relationship Manageme...

New tools are emerging that will bring better business insights from customer relationships and social media. Read More...

View article
Advertising Wisdom From the No. 1 Ladies Detective Agency
Data insights

Advertising Wisdom From the No. 1 Ladies Detective Agency

17y George John

Advertising Wisdom From the No. 1 Ladies Detective...

While you can't always get what you want, your chances improve if you can clearly articulate what you want and what you don't. Read More...

View article
Win New E-Mail Subscribers and Reengage Existing Ones
Email

Win New E-Mail Subscribers and Reengage Existing Ones

17y Stephanie Miller

Win New E-Mail Subscribers and Reengage Existing O...

Five tactics to grow your e-mail file without adding to your acquisition costs. Read More...

View article
SEO Solutions for Language/Region Selectors
Search

SEO Solutions for Language/Region Selectors

17y Erik Dafforn

SEO Solutions for Language/Region Selectors

Offer global options without messing up your SEO. Read More...

View article
Warner, YouTube Near Deal on Music Videos
Media

Warner, YouTube Near Deal on Music Videos

17y Zachary Rodgers

Warner, YouTube Near Deal on Music Videos

A few stories ClickZ's editors are reading: Warner, YouTube Near Deal on Music Videos (AdAge) CNN's Paid iPhone App Comes With Ads (AP) Huffington Pos...

View article
AOL Taps eBay, Google Vet to Lead Ad Products
Media

AOL Taps eBay, Google Vet to Lead Ad Products

17y Zachary Rodgers

AOL Taps eBay, Google Vet to Lead Ad Products

Shashi Seth is tasked with, among other things, building AOL's self-serve ad platform. Read More...

View article
Federated Media Names Deanna Brown President
Media

Federated Media Names Deanna Brown President

17y Douglas Quenqua

Federated Media Names Deanna Brown President

Brown will work closely with CEO John Battelle, who has moved to a client development role. Read More...

View article
Arti-Media Touts Non-Intrusive Video Ad Overlays
Media

Arti-Media Touts Non-Intrusive Video Ad Overlays

17y Jack Marshall

Arti-Media Touts Non-Intrusive Video Ad Overlays

Technology serves ads into "dead spots" in video content. Read More...

View article
How to Use Twitter to Become a Marketing Genius
Marketing

How to Use Twitter to Become a Marketing Genius

17y Gary Stein

How to Use Twitter to Become a Marketing Genius

A list of people and services that should be on every online marketer's radar. Read More...

View article
Eight Ways Twitter Could Make Big Money
Media

Eight Ways Twitter Could Make Big Money

17y Harry Gold

Eight Ways Twitter Could Make Big Money

Twitter, which reportedly received $100 million in venture financing, could turn on the revenue tap by offering value programs aimed at media buyers. ...

View article
Google Australia Tests Ads in Maps Product
Media

Google Australia Tests Ads in Maps Product

17y Jack Marshall

Google Australia Tests Ads in Maps Product

Google is set to introduce sponsored location ads on its Maps product in Australia, following successful implementation of the ads on its Japanese sit...

View article
YouTube Provides More Data for Its Content ID Partners
Media

YouTube Provides More Data for Its Content ID Partners

17y Zachary Rodgers

YouTube Provides More Data for Its Content ID Part...

Deeper analytics on claimed videos could help media companies find new demographic and geographic segments for their releases. Read More...

View article
Forbes.com Names President
Media

Forbes.com Names President

17y Team ClickZ

Forbes.com Names President

Once chief technology officer, Michael Smith takes over operational management of the business Web site. Read More...

View article
Pharma Brands and Social Sites Fall Prey to Fraud
Media

Pharma Brands and Social Sites Fall Prey to Fraud

17y John Gaffney

Pharma Brands and Social Sites Fall Prey to Fraud

The economic hardships of the past year have put a harsh light on the dark side of Internet marketing, according to a study released today by MarkMoni...

View article
There's a Serious Business Behind Funny Viral Videos
Media

There's a Serious Business Behind Funny Viral Videos

17y Kate Kaye

There's a Serious Business Behind Funny Viral Vide...

The notion of producing humorous video clips on behalf of brands in the hopes of obtaining viral buzz has become an advertising discipline in its own ...

View article
Execs and Accounts: Singapore Airlines, Worldwide Partners, eBay
Media

Execs and Accounts: Singapore Airlines, Worldwide Partners, eBay

17y ClickZ News Staff

Execs and Accounts: Singapore Airlines, Worldwide ...

Singapore Air taps Sapient Interactive; Worldwide Partners partners with Traffiq; data mining expert heads to eBay. Read More...

View article
What Google's Sidewiki Means to Marketers
Marketing

What Google's Sidewiki Means to Marketers

17y Sean Carton

What Google's Sidewiki Means to Marketers

In social media, a brand is created collaboratively and becomes the sum of all of its experiences and messages. Read More...

View article
Optimizing for the YouTube Search Engine
Search

Optimizing for the YouTube Search Engine

17y Julie Batten

Optimizing for the YouTube Search Engine

YouTube is the number two search engine. Be sure you're optimizing your videos to be found on YouTube. Read More...

View article
Track E-Mail Campaigns Outside the Inbox
Email

Track E-Mail Campaigns Outside the Inbox

17y Jeanniey Mullen

Track E-Mail Campaigns Outside the Inbox

A new tool shows how customers interact with a marketer's e-mail across mobile, social, search, and other channels. Read More...

View article
Mobile Gets Boost with Deals in Europe, Despite Economic Woes
Marketing

Mobile Gets Boost with Deals in Europe, Despite Economic Woes

17y Jack Marshall

Mobile Gets Boost with Deals in Europe, Despite Ec...

Recent deals involving Publicis, Microsoft, and YOC are indicative of the momentum behind mobile advertising. Read More...

View article
Anti-Lou Dobbs Campaign Shows Facebook Spending Disconnect
Marketing

Anti-Lou Dobbs Campaign Shows Facebook Spending Disconnect

17y Kate Kaye

Anti-Lou Dobbs Campaign Shows Facebook Spending Di...

A current campaign from an immigration reform group shows the difficulty Facebook has generating ad revenue from political advertisers that is compara...

View article
Goodby Implores Ad Executives to Embrace Change
Media

Goodby Implores Ad Executives to Embrace Change

17y Douglas Quenqua

Goodby Implores Ad Executives to Embrace Change

Viral marketing starts at home for this creative ad agency exec. Read More...

View article
Nielsen: Social Ad Spending Up Sharply
Media

Nielsen: Social Ad Spending Up Sharply

17y Lisa Lacy

Nielsen: Social Ad Spending Up Sharply

Time on social sites tripled in the last year, and spending on those sites spiked as well. Read More...

View article
How to Trim the Online Ad Budget
Analytics

How to Trim the Online Ad Budget

17y Bryan Eisenberg

How to Trim the Online Ad Budget

Even the smartest online marketer can get into a comfort zone and miss seeing fat in their budgets. Here are some places to look. Read More...

View article
Let the Buyer Beware with Search Retargeting
Paid Search

Let the Buyer Beware with Search Retargeting

17y Kevin Lee

Let the Buyer Beware with Search Retargeting

If you are integrating display media into your search campaign, here are some factors to consider. Read More...

View article
Digital Marketing: The Betwixt and Between Phase
Marketing

Digital Marketing: The Betwixt and Between Phase

17y Rebecca Lieb

Digital Marketing: The Betwixt and Between Phase

Although Advertising Week didn't offer any technological innovations or breakthroughs, it did offer a lesson to marketers. Read More...

View article
1 636 637 638 639 640 1,702