A few stories ClickZ's editors are reading: Microsoft Trumpets In-Game Ad Performance Read More...
View articleThis YouTube video was doing the rounds last week, and was initially brought to my attention via Twitter Read More...
View articleVideo site scores big upfront deal on strength of demographic targeting. Read More...
View article'Promoted Videos' ads will now be distributed on Google's AdSense content network. Read More...
View articleNinja Turtles return in Ubisoft game; WebVisible hires Ronald Burr. Read More...
View articleHow can marketers reach consumers who don't know what they are looking for? Read More...
View articleOver the past nine years out of ClickZ's 12-year history, Erin Brenner has been a guiding force here Read More...
View articleComScore finds ad exposures fell 84 percent following a regulatory crackdown. Read More...
View articleHave you fallen into one of these three traps? Fix them now, and you could see improvements in time for the all-important holiday season. Read More...
View articleBrand marketers demonstrate resilience and innovation despite tough economic times. Read More...
View articleFailure to be relevant can have devastating consequences in paid search. Read More...
View articleMedia will have to serve the individual, not the masses. Last in a series. Read More...
View articleA survey performed by the Creative Group, a recruiting agency, found that 34 percent of the advertising and marketing executives surveyed plan to hire...
View articleIf you haven't seen it already, Twitter has announced it's testing "Twitter Lists," essentially lists of users that can be categorized according to wh...
View articleApple Takeover of Wired.com from Ian Schafer on Vimeo . Apple continues to be the gold standard in rich online advertising Read More...
View articleA couple stories ClickZ's editors are reading: Omnicom Forms Unit to Oversee Digital Operations (WSJ) GE said to entertain offers for NBC GM, eBay End...
View articlePercentage of Web users who click ads plummeted 50 percent in the past two years. Read More...
View articleTwo thirds of U.S. users don't want ads targeted to them based on Web behavior, according to an academic study. Read More...
View articleRep. Rick Boucher, head of a House Subcommittee overseeing the Internet, said a bill with bipartisan support could be introduced before Congress adjou...
View articleDigital-heavy campaign marks Dutch firm 's first involvement with (RED) initiative to fight HIV/AIDS. Read More...
View articleNew name and execs for News Corp's digital unit; Appssavvy hires seven sales execs; Pereira & O'Dell hires Sree from JWT. Read More...
View articleThe practice of recycling creative assets in mobile advertising must end. Some pioneers are taking the initiative. Read More...
View articleA tool helps media buyers seek out new sites on which to advertise, assess the effectiveness of ads, and more. Read More...
View articleU.K. online ad spend has now overtaken TV, according to the Interactive Advertising Bureau's bi-annual ad spend study, released today, but some critic...
View articlePublisher-backed measurement company taps Nielsen to help create its Audience Planning System. Read More...
View articleCross-platform video ad targeting firm Visible World aligns with dynamic display ad firm Tumri to offer customization of images and voiceovers in vide...
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