Google Aims for Better Academic Ties on Public Policy Issues
Media

Google Aims for Better Academic Ties on Public Policy Issues

17y Kate Kaye

Google Aims for Better Academic Ties on Public Pol...

Company is seeking an exec to build support for its positions on privacy and advertising among university researchers, students, and faculty. Read Mor...

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How to Empower Employees for Social Business
Social

How to Empower Employees for Social Business

17y Dave Evans

How to Empower Employees for Social Business

Three steps for building a business that can generate the conversations that generate sales. Read More...

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Sing for Your Supper: An E-mail Inspiration
Email

Sing for Your Supper: An E-mail Inspiration

17y Stephanie Miller

Sing for Your Supper: An E-mail Inspiration

How are you nurturing prospects and customers via e-mail today? Read More...

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Personifying the People Who Will Buy From You
Data insights

Personifying the People Who Will Buy From You

17y Brian Massey

Personifying the People Who Will Buy From You

How do you use personas to target visitors to tens or hundreds of Web sites? This is where behavioral marketing can help. Read More...

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SEO Takeaways for Fall '09
Search

SEO Takeaways for Fall '09

17y Erik Dafforn

SEO Takeaways for Fall '09

Recent SEO announcements and what they mean for your site. Read More...

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Bing Bling: Microsoft Leads Q3 Gains in Search Advertising
Media

Bing Bling: Microsoft Leads Q3 Gains in Search Advertising

17y Kevin Newcomb

Bing Bling: Microsoft Leads Q3 Gains in Search Adv...

Two search agency reports suggest Bing's momentum over the summer was matched by a rise in client spending. Read More...

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Marchex Launches Online Listening Tool for Small Business
Media

Marchex Launches Online Listening Tool for Small Business

17y Christopher Heine

Marchex Launches Online Listening Tool for Small B...

Low-cost product scours review sites, directories, and other properties for company mentions. Read More...

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ESPN's City Sites Look to Radio Sales Teams for Local Success
Media

ESPN's City Sites Look to Radio Sales Teams for Local Success

17y Christopher Heine

ESPN's City Sites Look to Radio Sales Teams for Lo...

Radio affiliates are leading local sales in Chicago and Dallas, while collaborating with ESPN's digital and national sales teams. Read More...

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How Social Media Is Changing Media Planning
Marketing

How Social Media Is Changing Media Planning

17y Gary Stein

How Social Media Is Changing Media Planning

In social media, a marketing message can be modified as it's passed around. That's a scary and exciting thought. Read More...

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Clients: Tell Us What Your Budget Is!
Media

Clients: Tell Us What Your Budget Is!

17y Harry Gold

Clients: Tell Us What Your Budget Is!

Without knowing what a prospect wants to spend, media planners and buyers can end up doing a ton of research and pitching ideas that the client cannot...

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Glam Nabs Yahoo Display Exec
Media

Glam Nabs Yahoo Display Exec

17y Douglas Quenqua

Glam Nabs Yahoo Display Exec

Josh Jacobs was Yahoo's top display ad exec and head of strategy for the Yahoo Publisher Network. Read More...

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'Invisible Ads' Scam a Real Issue, But Damage May Be Slight
Media

'Invisible Ads' Scam a Real Issue, But Damage May Be Slight

17y Kevin Newcomb

'Invisible Ads' Scam a Real Issue, But Damage May ...

Researcher Ben Edelman exposes how some publishers are causing ads to load in hidden windows, but the sites are minor ones. Read More...

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Agencies Break Away From Ad Networks
Media

Agencies Break Away From Ad Networks

17y Zachary Rodgers

Agencies Break Away From Ad Networks

Vivaki, Razorfish, Mediabrands, and others buy display ads direct from exchanges. Will the ad network herd be thinned? Read More...

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Execs & Accounts: Siebrecht Joins AdReady; Levinson Quits Google Board
Media

Execs & Accounts: Siebrecht Joins AdReady; Levinson Quits Google Board

17y ClickZ News Staff

Execs & Accounts: Siebrecht Joins AdReady; Levinso...

Atlas president joins ad technology startup; Levinson quits Google board to avoid antitrust scrutiny over affiliation with Apple. Read More...

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Eleven Lessons Mobile Marketers Can Learn From Search
Marketing

Eleven Lessons Mobile Marketers Can Learn From Search

17y Sean Carton

Eleven Lessons Mobile Marketers Can Learn From Sea...

So if the mobile ad market is going to look a lot like search marketing, what can we learn from Google? Hint: It's a lot like throwing a good party. R...

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Search in the New Economy
Search

Search in the New Economy

17y Julie Batten

Search in the New Economy

The economic downturn has changed consumer behavior and search marketing. Here's how. Read More...

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Relevancy Wins Big in E-mail
Email

Relevancy Wins Big in E-mail

17y Jeanniey Mullen

Relevancy Wins Big in E-mail

If you stopped distributing your e-mail newsletter, would your subscribers demand its return? Dow Jones Digital Media Daily's subscribers did. Read Mo...

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Top 10 Search Terms by Category, September 2009
Media

Top 10 Search Terms by Category, September 2009

17y Jack Marshall

Top 10 Search Terms by Category, September 2009

September's top 10 search terms by search volume from Hitwise. Read More...

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YouTube to Partner with U.K.'s Channel 4 for long-form Video?
Media

YouTube to Partner with U.K.'s Channel 4 for long-form Video?

17y Jack Marshall

YouTube to Partner with U.K.'s Channel 4 for long-...

YouTube is close to agreeing to a landmark deal with U.K Read More...

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Yahoo Now Filters Ads in Search Results Too
Media

Yahoo Now Filters Ads in Search Results Too

17y Kate Kaye

Yahoo Now Filters Ads in Search Results Too

Last month, Yahoo debuted its new search results pages , which among other things allow a user to filter organic search results by site Read More...

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Craigslist Fights Spammers in Cali (recommended reads)
Media

Craigslist Fights Spammers in Cali (recommended reads)

17y Zachary Rodgers

Craigslist Fights Spammers in Cali (recommended re...

A few stories ClickZ's editors are reading: Craigslist Expands Legal Battle Against Spammers Files four federal suits in the golden state. Kaspersky L...

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YouTube Now a True Leviathan of Video, Cracks a Billion Views a Day
Media

YouTube Now a True Leviathan of Video, Cracks a Billion Views a Day

17y Zachary Rodgers

YouTube Now a True Leviathan of Video, Cracks a Bi...

We don't usually cover traffic milestones here at ClickZ, but this one deserves a mention. Three years to the day after Google bought YouTube, the vid...

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Yahoo Pairs Display, Search Sales for Non-Brand Advertisers
Media

Yahoo Pairs Display, Search Sales for Non-Brand Advertisers

17y Kate Kaye

Yahoo Pairs Display, Search Sales for Non-Brand Ad...

Hires former Microsoft exec to helm search and display ad teams serving mid-market clients. Read More...

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Local Ad Report: Growth in Search and Directories as Display Declines
Media

Local Ad Report: Growth in Search and Directories as Display Declines

17y Kate Kaye

Local Ad Report: Growth in Search and Directories ...

Borrell Associates sees rosy outlook for directory and search ad sellers such as Yodle and Local.com. Read More...

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Don't Target Me
Marketing

Don't Target Me

17y Rebecca Lieb

Don't Target Me

Behavioral isn't the only form of advertising under scrutiny. Consumers want privacy online and off-. Read More...

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Strategy Challenges for Effective Online Marketers, Part 1
Analytics

Strategy Challenges for Effective Online Marketers, Part 1

17y Bryan Eisenberg

Strategy Challenges for Effective Online Marketers...

Questions to ask when aiming to reach more people and better people, and requesting more resources. Read More...

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Google's View-Through Metrics, Social Media, and Compulsive Clickers
Paid Search

Google's View-Through Metrics, Social Media, and Compulsive Clickers

17y Kevin Lee

Google's View-Through Metrics, Social Media, and C...

The view-through rate offers a great way to see how different media types respond "beyond the click" by interacting with a site or brand. Read More...

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