Marketers are less likely to formally evaluate the performance of digital agencies than traditional shops, according to a survey of Association of Nat...
View articleI'm not exactly sure what the Fiorina senatorial campaign is going for with the new CarlyforCalifornia site , but one thing's for sure: It's definitel...
View articleCIMM looks to enlist advertisers to fund set-top box and cross-platform audience measurement initiatives. Read More...
View articleDespite widespread device adoption, spending on mobile ads is 2.2 percent of online display spending. Read More...
View articleTool joins crowded field, hopes to innovate by merging social analytics with other campaign data. Read More...
View articleTwo Glam sales execs move: Joe Lagani named SVP of ad sales at iVillage Networks; Jody Salamirad leads Lotame's new L.A. office. Read More...
View articleBrands are often forced to reinvent themselves out of necessity. Here are two examples. Read More...
View articleThe best and worst delivery rates for e-mail marketing messages delivered by Staples, OfficeMax, and Office Depot during the back-to-school season. Re...
View articleDefining 'digital' as the collection of habits and expectations of today's consumers -- and what that means to marketers. Read More...
View articleLocal businesses can tap social media to help promote their goods and services online. Here's a primer. Read More...
View articleIts new relationship with Nielsen is a big deal for Facebook, which plans to use the resulting data to fight the perception its display ads aren't eff...
View articleA few stories ClickZ's editors are reading: Nasty Ad Slips Past Google Search ad for "Firefox - Official Site" actually points to firefox.mozilla-now....
View articleMove highlights challenge of reaching consumers who haven't made the smartphone leap. Read More...
View articleSoftware to help clients build touchscreen experiences for multiple devices and platforms. Read More...
View articleWhat behavioral cues should you look for in order to meet future needs of your prospects and customers? Read More...
View articleA wish list for the shopping engines. Read More...
View articleAs the calendar ticks down and you ramp up for the holidays, make sure all the effort you put forth to drive those fourth-quarter sales doesn't go to ...
View articleThe Web is one tangled mess of equally irrelevant content. Four quick tests to tell if duplicate content is an issue for your site. Read More...
View articleA few stories ClickZ's editors are reading: Twitter's Biz Stone: No Ads in 2009 Focus is on getting commercial accounts up and running this year Read ...
View articleVideo content and ad platform Brightcove apparently will not be acquired by Google or anyone else in the near future Read More...
View articleThough much of Yahoo's hyped branding campaign will be aimed at consumers, the company hopes it results in more money from advertisers. Read More...
View articleFor Facebook, the alliance could be the key to earning the trust of agencies and clients. Read More...
View articleThe Web's top media brands and their troops have invaded New York for Advertising Week. Read More...
View articleSpending on search advertising will drive further industry growth, according to GroupM Read More...
View articleP&G picks Strawberry Frog for Pampers account; IMVU teams up with Alloy Media + Marketing; and Jivox teams up with local media partnerships. Read More...
View articleWhat media planners want to know about online video advertising. Read More...
View articleHow much brand exposure within an online video is too much? Here are seven approaches to weigh. Read More...
View article