If you didn't catch "Mad Avenue Blues" on YouTube when it first appeared a few months ago, it's still worth checking out. The slideshow, set to the tu...
View articleBank of America, General Mills' Betty Crocker, and Frito-Lay's Cheetos play up their social marketing efforts. Read More...
View articleA few stories ClickZ's editors are reading: Ben Edelman Proposes Bill of Rights for Online Advertisers Everyone's favorite privacy researcher lays out...
View articleAt Advertising Week's OMMA, Scott Monty shares the automaker's road map for reaching consumers. Read More...
View articleThe firms hope their partnership will help assuage concerns about the validity of audience data among publishers and advertisers. Read More...
View articlePart of ongoing B2B campaign for Microsoft Advertising brand. Read More...
View articleBrand promotes lunch meats on social sites, but is criticized for going only halfway. Read More...
View articleInnovators aim to cut through the nonstop chatter on Twitter. Read More...
View articleI'm settling into my new role at Search Engine Watch, ClickZ and Search Engine Strategies Read More...
View articleCharacterizes legal action as a stroke on behalf of online ad sellers worldwide. Read More...
View articleReal-time bidding is a major feature of the exchange, and one not currently offered by Yahoo's Right Media. Read More...
View articleWhile there is significant disparity between their numbers, some argue Nielsen Online's and TNS Media Intelligence's methods for gauging online ad spe...
View articleGoal is to change agency perceptions of the brand and raise awareness of its online sponsorship products. Read More...
View articleA Connecticut daily newspaper's misuse of rivals' news stories draws renewed debate over the practice of aggregating articles and the potential loss o...
View articleAre you still using newsletters? Don't ignore the immediacy and power of social networks for news distribution. Read More...
View articleWhere is new media going in the next decade? And what will become of traditional media? Part one of two. Read More...
View articleKeywords and traffic source both impact a search marketing campaign's success, yet most marketers and agencies focus almost exclusively on the keyword...
View articleA few stories ClickZ editors are reading: eBay Adopting Syndicated Google Paid Search Ads, Dropping Yahoo In the last three weeks, paid search agency ...
View articleDotomi hires four; Semantec names Leo Burnett as global AOR; Crisp scores Fast Company deal. Read More...
View articleOptimum Select will soon roll out to the three million subscribers to its iO TV digital cable service. Read More...
View articleFacebook, Twitter, and virtual makeover products are driving a wave of change in how beauty products are marketed and sold. Read More...
View articleOnline targeting segments now available through mobile display inventory. Read More...
View articleNBC and EA are first takers for an interactive online video ad format aimed at advertisers in the entertainment industry. Read More...
View articleWhile men are more likely to use smartphones than women, there are still ways that mobile marketers can reach women on the go. Here are three approach...
View articleDan Brown's long-awaited mystery novel lends itself well to a marketing campaign that culminates in some impressive social and mass media marketing. R...
View articleMarketing, journalism, advertising, and media intersect at user-controlled media. How are you leveraging it to get yourself where you want to go? Read...
View articleUpdate 9/22: Rumors of a merger are apparently only that Read More...
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