A new partnership between Nielsen and DataLogix allows advertisers to target online ads down to a household or near-household level. Read More...
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View articleIf you think Obama's campaign changed everything and from now on political campaigns will never again question the value of using online ads to reach ...
View articleYahoo filed an extension last night to its self-imposed deadline for signing the pending search deal with Microsoft Read More...
View articleSony Ericsson took over the Yahoo U.K. homepage today, in an attempt to create "the world's first online flash mob," but Yahoo may have gained a brand...
View articleDespite budget disparity, New York City Mayor Mike Bloomberg's and Hoboken Mayor Dawn Zimmer's campaigns consider Facebook and Twitter key components ...
View articleYahoo laid out its strengths in display and search advertising to the financial community yesterday, hoping to regain the respect it lost and become a...
View articlePicks up digital creative agency in bid to distance itself from e-mail-only reputation. Read More...
View articleEVB creates virtual fortune teller for VSP; Razorfish names managing directors in New York; Buddy Media promotes one and hires one. Read More...
View articleWhile e-mail marketing gets more sophisticated, why are messages still delivered with broken links, missing images, and other shortcomings? Read More...
View articleMedia buyers must become equal partners with online ad designers. Here's why. Read More...
View articleIndustrious entrepreneurs are developing fun, ingenious, and supremely useful mobile applications. Here are three ideas from the author's wish list. R...
View articleColin Kinsella has been with Razorfish since 2004, most recently as chief innovation officer. Read More...
View articleVideo miniseries telling back-story for "Assassin's Creed 2" debuts on YouTube in seven countries, scoring hundreds of thousands of views since yester...
View articleFormer NY Times research exec Graham to head new Initiative division; Upshot acquires Emerge Digital; FIM design exec moves to run new Denver office f...
View articleFive ways to make a case for an e-mail preference center. Read More...
View articleMultiple factors can influence the success of a display advertising campaign. Here's a look at some. Read More...
View articleHow three small to medium-sized businesses tapped social networks to connect with customers. Read More...
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