Why Linking Is so Important for Ranking
Search

Why Linking Is so Important for Ranking

17y Mike Grehan

Why Linking Is so Important for Ranking

SEO 101: Why the number of sites linking to your Web site matters to the search engines. Read More...

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E-Mail: Evaluating Dedicated vs. Shared IP Addresses
Email

E-Mail: Evaluating Dedicated vs. Shared IP Addresses

17y Jeanne Jennings

E-Mail: Evaluating Dedicated vs. Shared IP Address...

Sharing an IP address with other businesses can reduce e-mail delivery costs, but there are other factors to consider. Read More...

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On Twitter, Spammers Perish
Media

On Twitter, Spammers Perish

17y Anna Maria Virzi

On Twitter, Spammers Perish

How many followers did you lose? That question was being chirped this morning by scores of people using Twitter after the social network said it's "co...

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Yahoo's Bartz: Apt Ad Platform Was 'Over-Promised'
Media

Yahoo's Bartz: Apt Ad Platform Was 'Over-Promised'

17y Zachary Rodgers

Yahoo's Bartz: Apt Ad Platform Was 'Over-Promised'

When Yahoo unveiled a new local ad sales relationship with AT&T earlier this week , it made no mention of Apt, even though the display ad platform wil...

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Good-bye Platform-A, Hello AOL Advertising
Media

Good-bye Platform-A, Hello AOL Advertising

17y Zachary Rodgers

Good-bye Platform-A, Hello AOL Advertising

Some product names will disappear under a new streamlined brand. Read More...

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Are Ad Prices Up or Down? Turns Out It's Complicated
Media

Are Ad Prices Up or Down? Turns Out It's Complicated

17y Zachary Rodgers

Are Ad Prices Up or Down? Turns Out It's Complicat...

PubMatic reports effective CPMs for online display ads sold through networks are increasing. Not every one agrees. Read More...

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Microsoft Earnings: Display Ad Revenues Tank on Lower Prices
Media

Microsoft Earnings: Display Ad Revenues Tank on Lower Prices

17y Zachary Rodgers

Microsoft Earnings: Display Ad Revenues Tank on Lo...

Bing launch deemed a success, but demand for display advertising continues to fall. Read More...

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AMP Agency Snags Rock Coast Media
Media

AMP Agency Snags Rock Coast Media

17y Fred Aun

AMP Agency Snags Rock Coast Media

Move designed to building the Alloy Media division's offerings in search and social media marketing. Read More...

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Twitter, Spam, and Security
Marketing

Twitter, Spam, and Security

17y Anna Maria Virzi

Twitter, Spam, and Security

What brands can do to manage their reputation on the social platform where rules change quickly and best practices are evolving. Read More...

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Search Marketing's Changing Algorithms
Paid Search

Search Marketing's Changing Algorithms

17y Kevin Lee

Search Marketing's Changing Algorithms

The new hot area of search and content is instant gratification. Will consumers expect the same level of instant gratification on advertisers' landing...

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Is Voice Control Coming Back?
Analytics

Is Voice Control Coming Back?

17y Jack Aaronson

Is Voice Control Coming Back?

Speech recognition technologies continue to show improvement. Are they ready for marketing use? Read More...

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End of an Admirable Fallacy: Local News
Media

End of an Admirable Fallacy: Local News

17y Vin Crosbie

End of an Admirable Fallacy: Local News

If local journalists and publishers want to earn money online, they first must provide comprehensive local information, not stories. Read More...

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Google Intros Comics Themes in Honor of Comic-Con
Media

Google Intros Comics Themes in Honor of Comic-Con

17y Kate Kaye

Google Intros Comics Themes in Honor of Comic-Con

I couldn't resist making note of Google's comic book hero-themed logo today, presumably in honor of the annual Comic-Con fest starting in San Diego to...

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IAB Wish to Delay Consumer Financial Protection Bill Granted
Media

IAB Wish to Delay Consumer Financial Protection Bill Granted

17y Kate Kaye

IAB Wish to Delay Consumer Financial Protection Bi...

The Interactive Advertising Bureau and other ad industry groups got their wish this week after asking a House Committee to delay progress on a bill es...

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Online Newspapers Score Poorly Among Real Estate Advertisers
Media

Online Newspapers Score Poorly Among Real Estate Advertisers

17y Kate Kaye

Online Newspapers Score Poorly Among Real Estate A...

A new study of real estate professionals shows they're turning their backs on local online newspaper advertising, and favoring e-mail, local listings ...

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Execs & Accounts: Microsoft, Pandora, BVD
Media

Execs & Accounts: Microsoft, Pandora, BVD

17y Zachary Rodgers

Execs & Accounts: Microsoft, Pandora, BVD

Microsoft hires Jamie Wells as mobile ad director; Pandora names Sean Duggan to lead Eastern sales; Click Here launches BVD microsite. Read More...

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In the Spirit of Alcohol Marketing
Media

In the Spirit of Alcohol Marketing

17y Tessa Wegert

In the Spirit of Alcohol Marketing

Alcohol brands are tapping YouTube, Facebook, and iPhone applications for innovative interactive marketing campaigns. Read More...

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Tune Up Your Holiday E-mail Planning Now
Email

Tune Up Your Holiday E-mail Planning Now

17y Ed Henrich

Tune Up Your Holiday E-mail Planning Now

A checklist to help you get ready now for the end-of-year holiday season. Read More...

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Keeping the Mobile Momentum
Media

Keeping the Mobile Momentum

17y Davis Brewer

Keeping the Mobile Momentum

Times are tough. That makes mobile marketing more important than ever. Read More...

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Marketing to People
Marketing

Marketing to People

17y Aaron Kahlow

Marketing to People

Three tips for proper social networking etiquette. Read More

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Amazon to Buy Zappos. What Impact on Their Cultures?
Media

Amazon to Buy Zappos. What Impact on Their Cultures?

17y Zachary Rodgers

Amazon to Buy Zappos. What Impact on Their Culture...

Amazon's just-announced deal acquire all of Zappos.com stock in a transaction worth more than $800 million will fuse two enormous Internet companies R...

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Has Google's Trademark Shift Caused A Spike In Use?
Media

Has Google's Trademark Shift Caused A Spike In Use?

17y Zachary Rodgers

Has Google's Trademark Shift Caused A Spike In Use...

What ClickZ's editors are reading today: Has Google's New Trademark Policy Caused A Spike In Use? (Search Engine Land) Yahoo to Acquire Social E-Mail ...

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Facebook Is Confusing Its Advertisers
Media

Facebook Is Confusing Its Advertisers

17y Zachary Rodgers

Facebook Is Confusing Its Advertisers

Ok, this may be a bit of a cheap shot, but take a look at the above litany of complaints posted to Facebook's latest status update directed to its adv...

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Head of IAC Advertising Solutions Stalzer Steps Down
Media

Head of IAC Advertising Solutions Stalzer Steps Down

17y Kate Kaye

Head of IAC Advertising Solutions Stalzer Steps Do...

In the interim, the ad solutions leadership team will report directly to Thomas McInerney, IAC's CFO. Read More...

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Washington Post-Owned Digital Ad Firm Branches Out, Changes Name
Media

Washington Post-Owned Digital Ad Firm Branches Out, Changes Name

17y Kate Kaye

Washington Post-Owned Digital Ad Firm Branches Out...

The Washington Post Company bought CourseAdvisor, a lead gen firm, in 2007 to drum up additional revenue from education advertisers. Read More...

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Axe Lanches Branded Game for iPhone and Other Platforms
Media

Axe Lanches Branded Game for iPhone and Other Platforms

17y Lisa Lacy

Axe Lanches Branded Game for iPhone and Other Plat...

Pogo Xtreme game was developed by mobile ad network Greystripe. Read More...

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Its Eye on Real Social Cash, Adknowledge Buys Virtual Currency Platform
Media

Its Eye on Real Social Cash, Adknowledge Buys Virtual Currency Platform

17y Fred Aun

Its Eye on Real Social Cash, Adknowledge Buys Virt...

Virtual currency can be provided to users who sign up for advertising offers. Read More...

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