Even if the combined forces of Microsoft and Yahoo build a search engine that's 10 times better than Google's, will it matter? Read More...
View articleA long-awaited deal includes some surprises and unanswered questions. Read More...
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View articleBetween video ads and do-it-yourself placements, the outlook for marketing in this market is looking bright. Read More...
View articleYahoo just released the above photo, in which Ballmer wields a huge purple pen to sign today's landmark 10-year search deal Read More...
View articleMicrosoft will provide search technology on Yahoo sites for the next 10 years. Read More...
View articleAOL had to sell more premium display inventory through ad networks, while search prices and query volumes declined. Read More...
View articleMethodology determines which ads ultimately work best -- not to make users click, but to persuade them to buy. Read More...
View articleSMS ads for Paramount Pictures flick raised brand awareness of the film. Read More...
View articleYouTube and NBC are among new distribution partners; FreeWheel handles ad management. Read More...
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View articleMajor retailers are turning to social media to promote back-to-school goods in a fresh way, but most need a remedial course in search engine optimizat...
View articleHow to repair damage caused by e-mail marketing messages that are unrecognized, unexpected, or unwanted. Read More...
View articleWill principles embraced by the Interactive Advertising Bureau and other industry stave off more stringent oversight of behavioral marketing? Read Mor...
View articleWhat ClickZ's editors are reading: Google Sells Its AOL Stake Back to Time Warner (WSJ) The $283 million transaction was processed earlier this month,...
View articleConventional wisdom says the imminent deal between Microsoft and Yahoo will be structured as a search syndication partnership Read More...
View articleDeal won't necessarily lead to greater adoption of Google TV by the firm's search advertisers, but it does promise to evolve TV ad testing. Read More...
View articleEntertainment sites may be weathering the storm better than other publishers. Read More...
View articleECI Healthcare names Robin Raff director of strategy; Local.com hires a CTO. Read More...
View articleIf you practice do-it-yourself online ad buying, check out this extensive list of solutions. Read More...
View articleSchool president Pippa Seichrist discusses the School of Pop Culture Engineering's approach to careers in advertising and marketing. Read More...
View articleWhat ClickZ's editors are reading: Internet GRP Notion Gains Momentum (comScore) IAC, Ben Silverman Partner on Multi-Platform Programming Startup Auss...
View articleIn the "Be a Superstar" campaign, online video ads feature WWE wrestlers who discuss how Gillette products fit into their lifestyles. Read More...
View articleTaubman Centers brings back YearbookYourself.com after it made a splash last summer. Read More...
View articleA blogger who specializes in on social media and search engine marketing strategies offers these tips to online marketers who want to avoid getting la...
View articleDigitas Health opens offices in London and Boston; Digitaria opens one in Dallas; TNS Media North America promotes Terry Kent. Read More...
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