Demystifying Google Webmaster Tools Reports, Part 2
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Demystifying Google Webmaster Tools Reports, Part 2

17y Erik Dafforn

Demystifying Google Webmaster Tools Reports, Part ...

A close look at the "Your site on the web" reports of GWT. Read More...

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Pandora Joins Katz Online for Audio Ad Push
Media

Pandora Joins Katz Online for Audio Ad Push

17y Fred Aun

Pandora Joins Katz Online for Audio Ad Push

Clear Channel-owned seller will not replace Pandora"s in-house sales. Read More...

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Tremor Founders to Exit Video Ad Firm
Media

Tremor Founders to Exit Video Ad Firm

17y Kate Kaye

Tremor Founders to Exit Video Ad Firm

The founders of online video ad network Tremor Media announced yesterday they will leave the company. Read More...

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BlueKai Moves to Certify Data Bought Through Its Exchange
Media

BlueKai Moves to Certify Data Bought Through Its Exchange

17y Zachary Rodgers

BlueKai Moves to Certify Data Bought Through Its E...

Program allows ad buyers to create custom audience segments, then export them to ad networks. Read More...

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How to Keep Your Interactive Marketing on Track
Marketing

How to Keep Your Interactive Marketing on Track

17y Gary Stein

How to Keep Your Interactive Marketing on Track

Follow Sir Topham Hat's rule: be useful. Read More...

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Barry Diller Doubles Down With Ben Silverman and College Humor
Media

Barry Diller Doubles Down With Ben Silverman and College Humor

17y Todd Krieger

Barry Diller Doubles Down With Ben Silverman and C...

IAC teams up with media entrepreneur Ben Silverman on one venture and names Ricky Van Veen to lead another one. Both projects hold promise for online ...

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Tweet of the Day: 'The Shack'
Media

Tweet of the Day: 'The Shack'

17y Anna Maria Virzi

Tweet of the Day: 'The Shack'

In response to news that Radio Shack is re-branding itself as "The Shack," @glenngabe tweeted: "How about Digital Shack? Mobile Shack? Tech Shack?. Re...

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Google Billboard Campaign Touts Google Apps (links)
Media

Google Billboard Campaign Touts Google Apps (links)

17y Zachary Rodgers

Google Billboard Campaign Touts Google Apps (links...

What ClickZ's editors are reading: Google Billboard Campaign Touts Google Apps -- Billboards in four cities will display a different message every day...

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Florida Candidate's Search Ad Takedown Has Ripple Effect
Marketing

Florida Candidate's Search Ad Takedown Has Ripple Effect

17y Kate Kaye

Florida Candidate's Search Ad Takedown Has Ripple ...

After a mayoral hopeful was forced to pull his ads, Florida candidate for state representative Christopher Mitchell didn't want to risk flouting the s...

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Hyatt Yields Big Response Rate with Free Wi-Fi Trial
Media

Hyatt Yields Big Response Rate with Free Wi-Fi Trial

17y Douglas Quenqua

Hyatt Yields Big Response Rate with Free Wi-Fi Tri...

Air travelers get 20 minutes' free Web Access in exchange for watching a 30-second video ad. Read More...

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Execs & Accounts: Eric Schmidt, Expedia, Billboard Kwok
Media

Execs & Accounts: Eric Schmidt, Expedia, Billboard Kwok

17y Zachary Rodgers

Execs & Accounts: Eric Schmidt, Expedia, Billboard...

Eric Schmidt steps down from Apple's board; Expedia.com taps The Martin Agency; Euro RSCG 4D gets managing director. Read More...

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A Model for Social Media: HARO
Marketing

A Model for Social Media: HARO

17y Sean Carton

A Model for Social Media: HARO

A service that links up reporters and sources offers six characteristics for a social media approach that can be applied to just about all businesses....

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Inbound E-Mail Marketing's Importance
Email

Inbound E-Mail Marketing's Importance

17y Jeanniey Mullen

Inbound E-Mail Marketing's Importance

Does your e-mail marketing strategy included inbound e-mails? It should. Here's why. Read More...

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Image Search Engines: Query by Image
Search

Image Search Engines: Query by Image

17y Julie Batten

Image Search Engines: Query by Image

New image search engines could increase traffic to your site through image search. What these engines have to offer. Read More...

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Help! Someone Stole My Twitter Photo and Bio
Media

Help! Someone Stole My Twitter Photo and Bio

17y Anna Maria Virzi

Help! Someone Stole My Twitter Photo and Bio

Okay, I'm in double trouble on Twitter. Someone or something is posing as me on Twitter - not once, but twice. My image and bio can be found on at lea...

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How MSFT/YHOO Could Affect Newspaper Consortium
Media

How MSFT/YHOO Could Affect Newspaper Consortium

17y Kate Kaye

How MSFT/YHOO Could Affect Newspaper Consortium

How might the Microsoft/Yahoo search ad pact affect Yahoo's newspaper partners? It's a question I asked aloud Wednesday morning when the deal was offi...

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Microsoft Launches Ad-Supported Long-Form Video Site in U.K.
Marketing

Microsoft Launches Ad-Supported Long-Form Video Site in U.K.

17y Jack Marshall

Microsoft Launches Ad-Supported Long-Form Video Si...

The service will initially launch as a six-month pilot, during which all ads have already been sold exclusively through WPP-owned agency, Group M. Rea...

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NPR Proceeds With Caution in Sale of Digital Sponsorships
Media

NPR Proceeds With Caution in Sale of Digital Sponsorships

17y Kate Kaye

NPR Proceeds With Caution in Sale of Digital Spons...

As its digital presence evolves, nonprofit media organization is taking special care with sponsorships of new platforms. Read More...

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Microsoft/Yahoo Deal Less Significant in Europe than U.S.
Marketing

Microsoft/Yahoo Deal Less Significant in Europe than U.S.

17y Jack Marshall

Microsoft/Yahoo Deal Less Significant in Europe th...

Because the combined Microsoft and Yahoo search market share in Europe is still small, the tie-up will not deliver a quick fix in providing a serious ...

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ClickZ Poll: 63 Percent Won't Increase Spend with Microsoft/Yahoo
Media

ClickZ Poll: 63 Percent Won't Increase Spend with Microsoft/Yahoo

17y Zachary Rodgers

ClickZ Poll: 63 Percent Won't Increase Spend with ...

Informal poll suggests Yahoo move brings no guaranteed cha-ching for Bing. Read More...

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Microsoft, ComScore Partner on Traditional Ad Planning Service
Media

Microsoft, ComScore Partner on Traditional Ad Planning Service

17y Fred Aun

Microsoft, ComScore Partner on Traditional Ad Plan...

Reach and Frequency Planner is meant to give brand advertisers confidence to spend more on Internet advertising. Read More...

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Execs & Accounts: WhittmanHart, Toy New York, OPA
Media

Execs & Accounts: WhittmanHart, Toy New York, OPA

17y Zachary Rodgers

Execs & Accounts: WhittmanHart, Toy New York, OPA

WhittmanHart New York to support relaunch of ILoveNY.com; Toy New York hires Grateroles as interactive art director; OPA names marketing SVP. Read Mor...

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Segment Your Way Out of Sadness
Analytics

Segment Your Way Out of Sadness

17y Bryan Eisenberg

Segment Your Way Out of Sadness

You don't need to be an analytics ninja to set up a few helpful segments. Remember, metrics based on averages produce average results. Read More...

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Local Search=Where Are You? + What Do You Do? Part 2
Local

Local Search=Where Are You? + What Do You Do? Part 2

17y Mary Bowling

Local Search=Where Are You? + What Do You Do? Part...

How to increase your company's visibility in Google Maps, Yahoo Local, and Bing Local. Read More...

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Microsoft-Yahoo Deal Will Dredge up Anti-Trust Concerns Again
Media

Microsoft-Yahoo Deal Will Dredge up Anti-Trust Concerns Again

17y Kate Kaye

Microsoft-Yahoo Deal Will Dredge up Anti-Trust Con...

If this week's monster search deal comes under government scrutiny, the earlier words of Google and Microsoft could come back to haunt them. Read More...

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Questions for Yahoo's Hilary Schneider and Microsoft's Yusuf Mehdi
Media

Questions for Yahoo's Hilary Schneider and Microsoft's Yusuf Mehdi

17y Zachary Rodgers

Questions for Yahoo's Hilary Schneider and Microso...

Execs shed light on what Yahoo's continuing responsibility for "relationship sales" will mean. Read More...

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Execs & Accounts: Pereira & O'Dell, Ripple6
Media

Execs & Accounts: Pereira & O'Dell, Ripple6

17y Zachary Rodgers

Execs & Accounts: Pereira & O'Dell, Ripple6

Pereira & O'Dell hires Joel Kaplan from CP+B; Ripple6 works with Post Grape-Nuts, Unilever and others. Read More...

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