An approach lets an advertiser pay a lower effective price for ads that consumers connect to more. Read More...
View articleTwo recent developments move forward the marriage of TV and Web content. Read More...
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View articleVodafone is planning to trial a range of location-based ad products in Europe later this year, while Alcatel-Lucent and Placecast recently announced a...
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View articleExecutive's promotion is part of sales restructuring meant to consolidate agency and industry relations. Read More...
View articleBlogTalkRadio hires mobile industry veteran Michael Weaver; Chicago-based agency rEvolution acquires Birdsong 3; prout builds a social media campaign ...
View articleSearch engine ad management consoles get facelifts. Learn what's new. Read More...
View articleOnline marketing success isn't about hitting the most home runs. It's about the ability to keep moving to the next base. Read More...
View articleA new report shows e-mail could grow significantly in the next few years, but local media firms have yet to embrace e-mail ad products. Read More...
View articleOver the past year Google has done a lot to integrate YouTube with its other services for advertisers Read More...
View articleRenault and Nissan are among the first advertisers to experiment with new formats. Read More...
View articleInitiative allows Yahoo to focus on its audience and let vendors do the heavy lifting for advertisers. Read More...
View articleIn first implementation, Brita sponsors free streaming of new Dave Matthews Band record. Read More...
View articleSaatchi & Saatchi Wellness wins Durex account; BMW Motorrad selects MWW Group for digital and entertainment work; Catalyst Group appoints Ethan Farber...
View articleHow online advertisers and publishers are effectively deploying synched ad units, home page takeovers, and a combination of video, companion ads, and ...
View articleLearn what other channels bring to the table. Start by finding someone who knows a lot about things you don't. Read More...
View articleThough technology has improved, marketers still should be aware of issues when embedding video in e-mail messages. Read More...
View articleSome local business owners rank well in Google's Universal Search results, but cannot crack into the local business results, a.k.a., the Google 10 pac...
View articleThis month's top 10 search terms in 10 categories by search volume. Read More...
View articleIf you're Biz Stone you sure have to watch what you say Read More...
View articleFDA calls J&J Web video a no-no. The Food and Drug Administration said a seven-minute video promoting a drug for chronic-pain is misleading because it...
View articleAn executive brings New York media savvy to a company hobbled by its technology roots. Read More...
View articleFormer NebuAd execs are now working for Insight Ready, and domain names and phone numbers are shared between firms. Read More...
View articlePublisher has created some 20 ad-supported widgets in two years. Read More...
View articleBartle, Bartle, Bogle, & Hegarty works with GMAC Financial to launch a new financial brand; Rockett Interactive creates an online campaign for the fin...
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