Executives from interactive ad agency and marketing tech companies weigh in on pay-for-performance, Twitter, crowdsourcing, and more. Read More...
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View articleAT&T responded to an inquiry from Rep. Anna Eshoo regarding its behavioral advertising practices and relationship with Audience Science. Read More...
View articleBuys U.K. e-mail consultancy and opens London office. Read More...
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View articleMediasmith hires two media executives; Brand.net brings in sales executives for its Central and Southeast regions. Read More...
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View articleCanada's proposed anti-spam legislation affords a lesson for the United States: unsolicited B2B e-mail is still spam. Read More...
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View articleNew "adult services" ads will replace shuttered section, which will now be monitored by human eyes. Read More...
View articleUnique execution let the company reach a large audience while fulfilling its conversational marketing mission. Read More...
View articleDeal brings Velti ad management products for advertisers, carriers, and publishers. Read More...
View articleThe hard part for Texas-based Firepond will be to convince a judge to certify the suit as a class action. Read More...
View articleVudu offers on-demand movies and TV shows through a set-top box. Read More...
View articlePerformics works with Southeast Toyota; Novus hires digital exec; and Efficient Frontier goes for former Yahoo executive. Read More...
View articleTo succeed at social media marketing, a business must build trust and operate in alignment with its customers' interests rather than self-interest. Re...
View articleGet more out of your search engine marketing campaign by squeezing more out of your analytics package. Read More...
View articleTips for getting more out of in-person networking events. Read More...
View articleTechnology vendors are refining their behavioral marketing offerings, aiming to give more control to both marketers and consumers. Read More...
View articleCost-per-click data by vertical category in search in the U.S. Read More...
View article...it means it's doing something right, says Michael Lazerow, Buddy Media CEO. Speaking at the Digital Publishing & Advertising Conference Tuesday, La...
View articleU.K. mobile ad spend reached £28.6 million in 2008, growing by more than 99 percent year on year, according to the IAB's first Mobile Advertising Expe...
View articleAdvanced TV ad formats such as Video on Demand are often overlooked as an advertising media, but will gain momentum as infrastructure is built and inv...
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