Behavioral Targeting Profile: Datran Media
Data insights

Behavioral Targeting Profile: Datran Media

17y Anna Papadopoulos

Behavioral Targeting Profile: Datran Media

More advertisers are jumping on the behavioral targeting bandwagon. How one vendor may be able to help. Read More...

View article
How to Get Your Mail Past the Inbox Bouncers
Email

How to Get Your Mail Past the Inbox Bouncers

17y Stefan Pollard

How to Get Your Mail Past the Inbox Bouncers

Tips for using authentication and branding to avoid the junk folder. Read More...

View article
Why Not a Widget?
Search

Why Not a Widget?

17y P.J. Fusco

Why Not a Widget?

Widgets are a cost-effective link-building tactic even in a tough economy. Here are the nuts and bolts of using these software applications to build S...

View article
A New Generation of Marketers Faces New Challenges
Marketing

A New Generation of Marketers Faces New Challenges

17y Robin Neifield

A New Generation of Marketers Faces New Challenges

Online marketing careers: nine factors to consider in this era of connectedness. Read More...

View article
Facebook Fans Addicted to Oreo Cookies
Media

Facebook Fans Addicted to Oreo Cookies

17y Anna Maria Virzi

Facebook Fans Addicted to Oreo Cookies

.jpeg" src="http://blog.clickz.com/OreoFacebook.jpeg" width="262" height="382" class="mt-image-right" style="float: right; margin: 0 0 20px 20px;" /> ...

View article
Aegis N.A. Chief Sarah Fay Steps Down
Media

Aegis N.A. Chief Sarah Fay Steps Down

17y Zachary Rodgers

Aegis N.A. Chief Sarah Fay Steps Down

Fay was among the first -- and still the few -- digital execs to head up traditional agency holdings. Read More...

View article
Social Marketing: Brands Pursue 'Controlled Spontaneity'
Media

Social Marketing: Brands Pursue 'Controlled Spontaneity'

17y Anna Maria Virzi

Social Marketing: Brands Pursue 'Controlled Sponta...

Digital marketing executives at MillerCoors and Kraft Foods explain how their old-time brands play in a social world. Read More...

View article
Behavioral Targeting Firm NebuAd Shutters Operations
Media

Behavioral Targeting Firm NebuAd Shutters Operations

17y Jack Marshall

Behavioral Targeting Firm NebuAd Shutters Operatio...

UPDATED: As of this morning the company's Web site displayed only its logo, and its phone numbers have been disconnected. Read More...

View article
Mobile Marketing Firm 2ergo Acquires Australia's Wapfly
Marketing

Mobile Marketing Firm 2ergo Acquires Australia's Wapfly

17y Jack Marshall

Mobile Marketing Firm 2ergo Acquires Australia's W...

Wapfly clients include Motorola and Australian Broadcasting Corporation. Read More...

View article
Microsoft Officially Rolls Out Its Contextual Ad Network
Media

Microsoft Officially Rolls Out Its Contextual Ad Network

17y Fred Aun

Microsoft Officially Rolls Out Its Contextual Ad N...

Launch is part of a multi-faceted adCenter upgrade. Read More...

View article
Execs & Accounts: GSI Interactive, Mediaedge:cia, Local.com
Media

Execs & Accounts: GSI Interactive, Mediaedge:cia, Local.com

17y Enid Burns

Execs & Accounts: GSI Interactive, Mediaedge:c...

GSI Interactive hired Jan Dobris to head up operations: six senior partners named at Mediaedge:cia; two hired at Local.com. Read More...

View article
How to Prepare for an Online Direct Response Campaign
Media

How to Prepare for an Online Direct Response Campaign

17y Hollis Thomases

How to Prepare for an Online Direct Response Campa...

Eight factors that marketers must consider when developing a direct-response ad campaign for the Web. Read More...

View article
Seven Video Content Pioneers to Watch
Media

Seven Video Content Pioneers to Watch

17y Christine Beardsell

Seven Video Content Pioneers to Watch

Creative marketers should look to work with these content creators. The opportunities are unlimited. Read More...

View article
Craigslist to South Carolina: Why Us?
Media

Craigslist to South Carolina: Why Us?

17y Zachary Rodgers

Craigslist to South Carolina: Why Us?

Even after it agreed to do away with its Erotic Services ads at the instance of numerous states, everyone's favorite classifieds platform is still dra...

View article
Morning Reads: Food Trucks on Twitter, Why Paid Search Is Struggling
Media

Morning Reads: Food Trucks on Twitter, Why Paid Search Is Struggling

17y Zachary Rodgers

Morning Reads: Food Trucks on Twitter, Why Paid Se...

Food trucks are using Twitter to update lunch-goers on their whereabouts. CNET describes how micro-communities of food lovers are using Twitter to tra...

View article
Offline Swag, Online Buzz: Edible Grasshoppers
Media

Offline Swag, Online Buzz: Edible Grasshoppers

17y Anna Maria Virzi

Offline Swag, Online Buzz: Edible Grasshoppers

Do you like your grasshoppers fried or chocolate covered? The marketing team at a company -- to promote its name change from GotVMail to Grasshopper.c...

View article
Razorfish Names First U.S. President, Plans New Services
Media

Razorfish Names First U.S. President, Plans New Services

17y Zachary Rodgers

Razorfish Names First U.S. President, Plans New Se...

David Friedman's promotion reflects move to global agency model. Read More...

View article
Microsoft Video Site Tackles Windows Perception Problem
Media

Microsoft Video Site Tackles Windows Perception Problem

17y Fred Aun

Microsoft Video Site Tackles Windows Perception Pr...

Microsoft engineers and IT pros talk about old and new versions of Microsoft's OS. Read More...

View article
FM Seeks New Leader as Battelle Doubles Down on Client Relations
Media

FM Seeks New Leader as Battelle Doubles Down on Client Relations

17y Zachary Rodgers

FM Seeks New Leader as Battelle Doubles Down on Cl...

New hire at Federated Media would run daily operations while the founder courts clients and evangelizes conversational marketing. Read More...

View article
Execs & Accounts UK and EU: Silverpop, Unicast
Marketing

Execs & Accounts UK and EU: Silverpop, Unicast

17y Jack Marshall

Execs & Accounts UK and EU: Silverpop, Unicast

Silverpop opens Munich office; Unicast makes four appointments in Europe. Read More...

View article
Four Tips for Including Video in E-mail
Email

Four Tips for Including Video in E-mail

17y Jeanne Jennings

Four Tips for Including Video in E-mail

Ready to add video to your e-mail? First, ask these questions. Read More...

View article
The Promise of Personalized Video Ads
Marketing

The Promise of Personalized Video Ads

17y Jeremy Lockhorn

The Promise of Personalized Video Ads

Technologies are emerging that stand to improve online video advertising's effectiveness as a direct-response channel. Read More...

View article
How to Vastly Improve Your Search Marketing Efforts
Search

How to Vastly Improve Your Search Marketing Efforts

17y Mike Grehan

How to Vastly Improve Your Search Marketing Effort...

Book review: Dennis Mortensen's "Yahoo Web Analytics" walks through the critical processes of correctly installing analytics tools through to collecti...

View article
Google Relaxes Trademark Restrictions in Ads
Media

Google Relaxes Trademark Restrictions in Ads

17y Douglas Quenqua

Google Relaxes Trademark Restrictions in Ads

Policy shift allows advertisers to use others' trademarks under some conditions, even when the owners object to that use. Read More...

View article
Navteq Offers Location Aware Ads in Mobile Devices
Marketing

Navteq Offers Location Aware Ads in Mobile Devices

17y Jack Marshall

Navteq Offers Location Aware Ads in Mobile Devices

Nokia-owned mapping firm to sell and serve ads based on a person's immediate location. Read More...

View article
A "Strong Nudge" from FTC May Lead to "Draconian Measures"
Media

A "Strong Nudge" from FTC May Lead to "Draconian Measures"

17y Kate Kaye

A "Strong Nudge" from FTC May Lead to "Draconian M...

Non-personally identifiable data arguments and privacy policy disclosures of behavioral ad targeting practices may not satisfy federal regulators or l...

View article
Execs & Accounts: AKQA, Razorfish, Millard
Media

Execs & Accounts: AKQA, Razorfish, Millard

17y Enid Burns

Execs & Accounts: AKQA, Razorfish, Millard

AKQA creates a social media campaign fro Miracle Whip; Razorfish promotes Christopher Juhl; Wenda Harris Millard joins Millennial Media's board. Read ...

View article
1 667 668 669 670 671 1,702