Advanced TV ad formats such as Video on Demand are often overlooked as an advertising media, but will gain momentum as infrastructure is built and inv...
View articleThe Gay & Lesbian Alliance Against Defamation has deemed brands like Snickers as defamatory in the past, and aims to work with ad agencies to help...
View articleThe International real estate firm launched a branded YouTube channel that is home to hundreds of videos from local sales agents and third-party media...
View articleHere There Be Monsters and Young & Laramore redesign a site for Brizo; Tribal DDB Vancouver works on a redesign for Vancouver's public transportation ...
View articleThe media buyer role must undergo a massive transformation. Here's a sample job description for a new role in interactive advertising. Read More...
View articleOnly pure-play online marketing firms can manage social media. Read More...
View articleDisney's decision to acquire a stake in the online video site could have fallout on other businesses. Read More...
View articleResearch firm BIA says TV and radio firms are finally starting to get serious about online advertising. Read More...
View articleDespite economic woes, U.K. marketers continue to persevere with mobile display ads Read More...
View articleAfter just a year with a digital agency, Jeremy Daly takes a digital position at integrated agency Euro RSCG. Read More...
View articleNetShelter grabs Starcom's Higham; Unanimis reps film site Read More...
View articleWhat your e-mail is saying to recipients -- beyond what the text says. Read More...
View articleBeyond all the hype, is Twitter really a great advertising opportunity? Read More...
View articleA look at the key roles that navigation, linking, design, and content play in Web site optimization. Read More...
View articleMarketers have no doubt heard that government and regulatory bodies have grown increasingly interested in online advertising practices Read More...
View articleSince I mentioned it in my story this week on Google's Capitol Hill lobbying efforts, I figured I'd make note of the fact that Google has confirmed th...
View articleAll eyes are on Natalie Foster as she helps determine how the Obama campaign's monster database will be employed to promote the party and the Presiden...
View articleStandalone site was launched after the resort company's Facebook activity suggested people had an appetite for it. Read More...
View articleAnne Enright promoted at Starcom; Red Bull taps Archival to manage social extensions; HuffPo names an SVP of BizDev. Read More...
View articleSEOs, PRs, and agencies are duking it out for social media marketing turf. Who should win? Read More...
View articleWhen an e-commerce company responds to a customer complaint, how far should it go to appease the customer? A first-person case study. Read More...
View articleEven though only one click can be the last touch point, this may not relieve you of the legal obligation to pay more than one vendor. Read More...
View articleThe latest reports about negotiations between Microsoft and Yahoo suggest the two have entered a period of "meaningful" talks and may strike a deal be...
View articleLast.fm has re-launched its streaming music player to incorporate rich media content alongside its existing online radio offering Read More...
View articleA new network funded by Clinton White House Deputy Chief of Staff Harold Ickes, along Reagan and Bush staffers, targets ads based on how people stand ...
View articleAnticipates "higher plane of growth" with appointment of new leadership. Read More...
View articleMRM Worldwide promotes two in its New York office; Cadient Interactive brings in a creative exec; Kristi VandenBosch joins Publicis & Hal Riney as CEO...
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