Gay Advocacy Group to Monitor Web Ad Creative
Media

Gay Advocacy Group to Monitor Web Ad Creative

17y Kate Kaye

Gay Advocacy Group to Monitor Web Ad Creative

The Gay & Lesbian Alliance Against Defamation has deemed brands like Snickers as defamatory in the past, and aims to work with ad agencies to help...

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Coldwell Banker Localizes Branded YouTube Channel
Media

Coldwell Banker Localizes Branded YouTube Channel

17y Ken Liebeskind

Coldwell Banker Localizes Branded YouTube Channel

The International real estate firm launched a branded YouTube channel that is home to hundreds of videos from local sales agents and third-party media...

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Execs & Accounts: Here There Be Monsters, Tribal DDB Vancouver
Media

Execs & Accounts: Here There Be Monsters, Tribal DDB Vancouver

17y Enid Burns

Execs & Accounts: Here There Be Monsters, Tribal D...

Here There Be Monsters and Young & Laramore redesign a site for Brizo; Tribal DDB Vancouver works on a redesign for Vancouver's public transportation ...

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Open Position: Media Earner
Marketing

Open Position: Media Earner

17y Gary Stein

Open Position: Media Earner

The media buyer role must undergo a massive transformation. Here's a sample job description for a new role in interactive advertising. Read More...

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Eight Things You Need to Manage Social Media
Media

Eight Things You Need to Manage Social Media

17y Harry Gold

Eight Things You Need to Manage Social Media

Only pure-play online marketing firms can manage social media. Read More...

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Hulu-Disney: Watching for the Deal's Winners, Losers
Media

Hulu-Disney: Watching for the Deal's Winners, Losers

17y Todd Krieger

Hulu-Disney: Watching for the Deal's Winners, Lose...

Disney's decision to acquire a stake in the online video site could have fallout on other businesses. Read More...

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TV and Radio Sites Could Earn $2 Billion in 2013
Media

TV and Radio Sites Could Earn $2 Billion in 2013

17y Douglas Quenqua

TV and Radio Sites Could Earn $2 Billion in 2013

Research firm BIA says TV and radio firms are finally starting to get serious about online advertising. Read More...

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U.K. Mobile Advertisers Up 45 Percent
Marketing

U.K. Mobile Advertisers Up 45 Percent

17y Jack Marshall

U.K. Mobile Advertisers Up 45 Percent

Despite economic woes, U.K. marketers continue to persevere with mobile display ads Read More...

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Daly Moves from Agency.com to Euro RSCG
Media

Daly Moves from Agency.com to Euro RSCG

17y Enid Burns

Daly Moves from Agency.com to Euro RSCG

After just a year with a digital agency, Jeremy Daly takes a digital position at integrated agency Euro RSCG. Read More...

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Execs & Accounts UK & EU: NetShelter, Unanimis
Marketing

Execs & Accounts UK & EU: NetShelter, Unanimis

17y Jack Marshall

Execs & Accounts UK & EU: NetShelter, Unanimis

NetShelter grabs Starcom's Higham; Unanimis reps film site Read More...

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The Life of an E-Mail
Email

The Life of an E-Mail

17y Jeanniey Mullen

The Life of an E-Mail

What your e-mail is saying to recipients -- beyond what the text says. Read More...

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Twitter's Long-Term Viability
Marketing

Twitter's Long-Term Viability

17y Sean Carton

Twitter's Long-Term Viability

Beyond all the hype, is Twitter really a great advertising opportunity? Read More...

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On-Site Optimization Processes
Search

On-Site Optimization Processes

17y Julie Batten

On-Site Optimization Processes

A look at the key roles that navigation, linking, design, and content play in Web site optimization. Read More...

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ClickZ in D.C. Thursday to Talk Industry Regulation
Media

ClickZ in D.C. Thursday to Talk Industry Regulation

17y Kate Kaye

ClickZ in D.C. Thursday to Talk Industry Regulatio...

Marketers have no doubt heard that government and regulatory bodies have grown increasingly interested in online advertising practices Read More...

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FTC Is Inspecting Schmidt's Google/Apple Board Membership
Media

FTC Is Inspecting Schmidt's Google/Apple Board Membership

17y Kate Kaye

FTC Is Inspecting Schmidt's Google/Apple Board Mem...

Since I mentioned it in my story this week on Google's Capitol Hill lobbying efforts, I figured I'd make note of the fact that Google has confirmed th...

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New Head of Digital for DNC Navigates Uncharted Territory
Marketing

New Head of Digital for DNC Navigates Uncharted Territory

17y Kate Kaye

New Head of Digital for DNC Navigates Uncharted Te...

All eyes are on Natalie Foster as she helps determine how the Obama campaign's monster database will be employed to promote the party and the Presiden...

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Club Med Becomes Latest Hotel to Offer Social Network
Media

Club Med Becomes Latest Hotel to Offer Social Network

17y Douglas Quenqua

Club Med Becomes Latest Hotel to Offer Social Netw...

Standalone site was launched after the resort company's Facebook activity suggested people had an appetite for it. Read More...

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Execs & Accounts: Starcom, Red Bull, HuffPo
Media

Execs & Accounts: Starcom, Red Bull, HuffPo

17y Enid Burns

Execs & Accounts: Starcom, Red Bull, HuffPo

Anne Enright promoted at Starcom; Red Bull taps Archival to manage social extensions; HuffPo names an SVP of BizDev. Read More...

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Who Owns Social Media Campaigns?
Marketing

Who Owns Social Media Campaigns?

17y Rebecca Lieb

Who Owns Social Media Campaigns?

SEOs, PRs, and agencies are duking it out for social media marketing turf. Who should win? Read More...

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To Be or Not to Be Transparent, Part 2
Analytics

To Be or Not to Be Transparent, Part 2

17y Bryan Eisenberg

To Be or Not to Be Transparent, Part 2

When an e-commerce company responds to a customer complaint, how far should it go to appease the customer? A first-person case study. Read More...

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Credit For "The Last Click" and Attribution
Paid Search

Credit For "The Last Click" and Attribution

17y Kevin Lee

Credit For "The Last Click" and Attribution

Even though only one click can be the last touch point, this may not relieve you of the legal obligation to pay more than one vendor. Read More...

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Yahoo to Take Over Microsoft Ad Sales? Not Likely
Media

Yahoo to Take Over Microsoft Ad Sales? Not Likely

17y Zachary Rodgers

Yahoo to Take Over Microsoft Ad Sales? Not Likely

The latest reports about negotiations between Microsoft and Yahoo suggest the two have entered a period of "meaningful" talks and may strike a deal be...

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Will Users Really Watch Last.fm's New Ad-supported Visual Radio?
Media

Will Users Really Watch Last.fm's New Ad-supported Visual Radio?

17y Jack Marshall

Will Users Really Watch Last.fm's New Ad-supported...

Last.fm has re-launched its streaming music player to incorporate rich media content alongside its existing online radio offering Read More...

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New Online Political Ad Net Funded by Washington Elite
Marketing

New Online Political Ad Net Funded by Washington Elite

17y Kate Kaye

New Online Political Ad Net Funded by Washington E...

A new network funded by Clinton White House Deputy Chief of Staff Harold Ickes, along Reagan and Bush staffers, targets ads based on how people stand ...

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News Corp. Sees Big Drop in MySpace Ad Revenue
Media

News Corp. Sees Big Drop in MySpace Ad Revenue

17y Zachary Rodgers

News Corp. Sees Big Drop in MySpace Ad Revenue

Anticipates "higher plane of growth" with appointment of new leadership. Read More...

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Execs & Accounts: MRM Worldwide, Cadient, Publicis & Hal Riney
Media

Execs & Accounts: MRM Worldwide, Cadient, Publicis & Hal Riney

17y Enid Burns

Execs & Accounts: MRM Worldwide, Cadient, Publicis...

MRM Worldwide promotes two in its New York office; Cadient Interactive brings in a creative exec; Kristi VandenBosch joins Publicis & Hal Riney as CEO...

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Social Media Benchmarks: Realities and Myths
Marketing

Social Media Benchmarks: Realities and Myths

17y Augustine Fou

Social Media Benchmarks: Realities and Myths

Benchmarks to avoid and others to embrace. Read More...

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