Microsoft's Ad Business: More Akin to AOL than Google
Media

Microsoft's Ad Business: More Akin to AOL than Google

17y Zachary Rodgers

Microsoft's Ad Business: More Akin to AOL than Goo...

When it comes to digital advertising, Microsoft still has a lot more in common with Yahoo or AOL than it does with Google. In its earnings report yest...

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Another Superb Apple/NYTimes.com Execution
Media

Another Superb Apple/NYTimes.com Execution

17y Zachary Rodgers

Another Superb Apple/NYTimes.com Execution

Apple and The New York Times continue to impress with synchronized home page ads Read More...

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Facebook's Former Operations Chief to Lead MySpace
Media

Facebook's Former Operations Chief to Lead MySpace

17y Zachary Rodgers

Facebook's Former Operations Chief to Lead MySpace

Owen Van Natta hire is cornerstone of Jonathan Miller's plan to revitalize U.S.'s most trafficked (for now) social media site. Read More...

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House Members Plan to Draft New Online Privacy Bill
Media

House Members Plan to Draft New Online Privacy Bill

17y Kate Kaye

House Members Plan to Draft New Online Privacy Bil...

A House Subcommittee met yesterday to address concerns regarding privacy implications of behavioral targeting. Read More...

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Wikimedia Partners With Orange in European Content Deal
Media

Wikimedia Partners With Orange in European Content Deal

17y Jack Marshall

Wikimedia Partners With Orange in European Content...

Corporate partnership is first of kits kind for Wikipedia parent. Read More...

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National Ad Sales Force Now in Place for Gannett Network
Media

National Ad Sales Force Now in Place for Gannett Network

17y Kate Kaye

National Ad Sales Force Now in Place for Gannett N...

The network has come together over the past year, and now includes USAToday to fill out national presence. Read More...

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Execs & Accounts: Kayak, Creature/Seattle, Modavox, Omniture
Media

Execs & Accounts: Kayak, Creature/Seattle, Modavox, Omniture

17y Enid Burns

Execs & Accounts: Kayak, Creature/Seattle, Modavox...

Kayak names CMO; Pacifico Beer has Creature/Seattle build an iPhone app: Modavox appoints Madison Avenue exec as CEO; Omniture partners with FeedRoom ...

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Ad:tech BYOB
Marketing

Ad:tech BYOB

17y Rebecca Lieb

Ad:tech BYOB

Ad:tech SF slimmed down, but still vibrant. Read More

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To Be or Not to Be Transparent?
Analytics

To Be or Not to Be Transparent?

17y Bryan Eisenberg

To Be or Not to Be Transparent?

When disclosing important information to customers, where does an e-commerce company's obligation end and a customer's responsibility begin? Read More...

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View From the Trenches: Search-Style Media Convergence
Paid Search

View From the Trenches: Search-Style Media Convergence

17y Kevin Lee

View From the Trenches: Search-Style Media Converg...

Contextual targeting, behavioral display networks, and affiliate marketing companies embrace "search" and performance marketing. Read More...

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OfficeMax Thinks Out of the Box in Ad Campaign
Media

OfficeMax Thinks Out of the Box in Ad Campaign

17y Enid Burns

OfficeMax Thinks Out of the Box in Ad Campaign

The office supply retailer shakes things up in a new ad to promote a new line, [In] Place System created in partnership with workplace organization ex...

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Should Craigslist Clean Up Its Erotic Services Ads?
Media

Should Craigslist Clean Up Its Erotic Services Ads?

17y Anna Maria Virzi

Should Craigslist Clean Up Its Erotic Services Ads...

Connecticut Attorney Richard Blumenthal called on Craigslist to ban the use of photographs in its "erotic services" section and take other measures to...

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U.K. Parliament Members to Probe Behavioral Advertising
Marketing

U.K. Parliament Members to Probe Behavioral Advertising

17y Jack Marshall

U.K. Parliament Members to Probe Behavioral Advert...

Query will decide whether government should intervene in tracking and ad targeting practices. Read More...

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YouTube Video Annotations Gain Momentum with Advertisers
Media

YouTube Video Annotations Gain Momentum with Advertisers

17y Fred Aun

YouTube Video Annotations Gain Momentum with Adver...

H&R Block and Lionsgate are among those adding interactive hot spots to their videos. Read More...

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End of the Road for a Storied Adware Firm
Media

End of the Road for a Storied Adware Firm

17y Enid Burns

End of the Road for a Storied Adware Firm

After ten years, two name changes and an FTC settlement, the times leave Zango behind. Read More...

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MySpace CEO Chris DeWolfe to Step Down
Media

MySpace CEO Chris DeWolfe to Step Down

17y Anna Maria Virzi

MySpace CEO Chris DeWolfe to Step Down

Change comes as the News Corp. social media site works to maintain its lead amid faster growing rivals such as Facebook. Read More...

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European Online Ad Budgets Climbing Despite Recession
Marketing

European Online Ad Budgets Climbing Despite Recession

17y Jack Marshall

European Online Ad Budgets Climbing Despite Recess...

Survey finds just 8 percent of brands have reduced their online spend so far this year. Read More...

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Execs & Accounts: Radar DDB, Playboy.com, Denuo
Media

Execs & Accounts: Radar DDB, Playboy.com, Denuo

17y Enid Burns

Execs & Accounts: Radar DDB, Playboy.com, Denuo

Radar DDB opens in Toronto; Playboy.com adds a social networking layer to its site; Denuo brings back one of its founders. Read More...

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Back to the Future Marketing
Marketing

Back to the Future Marketing

17y Adam Cahill

Back to the Future Marketing

Forget about the death of television. New research advances the conversation about the integration of traditional and digital approaches in a producti...

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Connecting With Green Consumers
Media

Connecting With Green Consumers

17y Tessa Wegert

Connecting With Green Consumers

Green-themed sites offer interesting and engaging content to support ad campaigns. Read More...

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Avoid Poisoning the Marketing Channels
Email

Avoid Poisoning the Marketing Channels

17y Bill McCloskey

Avoid Poisoning the Marketing Channels

And don't try to sell me Blue Green Algae either. Read More...

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Craigslist and Local Search
Local

Craigslist and Local Search

17y Mary Bowling

Craigslist and Local Search

Local businesses can leverage the power of searches on this online classified ad site that gets more than 20 billion page views each month. Read More...

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Razorfish Names New Global CEO
Media

Razorfish Names New Global CEO

17y Zachary Rodgers

Razorfish Names New Global CEO

East Coast President Bob Lord takes reins; outbound CEO Kokich becomes chairman. Read More...

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U.K. Conservatives Snap up Budget-Related Google Ads
Media

U.K. Conservatives Snap up Budget-Related Google Ads

17y Jack Marshall

U.K. Conservatives Snap up Budget-Related Google A...

The U.K Read More

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Twitter Followers: Easy Come, Easy Go
Media

Twitter Followers: Easy Come, Easy Go

17y Anna Maria Virzi

Twitter Followers: Easy Come, Easy Go

How fickle are your Twitter followers? This tool from Qwitter gives you a clue Read More...

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It's Earth Day! Won't You Buy Some Tiki Torches?
Search

It's Earth Day! Won't You Buy Some Tiki Torches?

17y Zachary Rodgers

It's Earth Day! Won't You Buy Some Tiki Torches?

Mega-retailers are aggressively capitalizing on Earth Day awareness to drive attention to water saving hardware, recycled glassware, and other ostensi...

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Morning Reads: MySpace CEO Ousted, PBS Video Player, Google Profiles
Media

Morning Reads: MySpace CEO Ousted, PBS Video Player, Google Profiles

17y Zachary Rodgers

Morning Reads: MySpace CEO Ousted, PBS Video Playe...

MySpace's CEO and other execs may soon get their walking papers. According to TechCrunch , CEO Chris DeWolfe will be fired as will other members of th...

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