Online Media Stats That Make Me Feel Great About '09!
Media

Online Media Stats That Make Me Feel Great About '09!

17y Harry Gold

Online Media Stats That Make Me Feel Great About '...

Why online marketing should defy expectations in the coming year. Read More...

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Four Predictions for 2009
Media

Four Predictions for 2009

17y Todd Krieger

Four Predictions for 2009

Online video shows such as "Hardly Working," "In the Motherhood," and "Dr. Horrible," will force networks to consider online as a real business -- and...

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It's 2009. Please Retire the Holiday Copy
Media

It's 2009. Please Retire the Holiday Copy

17y Zachary Rodgers

It's 2009. Please Retire the Holiday Copy

A friendly reminder to AT&T and the rest of you yuletide slackers. Read More...

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Twitter Accounts Hacked: Obama, Britney and Fox News Affected
Media

Twitter Accounts Hacked: Obama, Britney and Fox News Affected

17y Zachary Rodgers

Twitter Accounts Hacked: Obama, Britney and Fox Ne...

A number of big name Twitter accounts were hacked this morning, a day after Twitter users were targeted in a large-scale phishing attack. In all, 33 a...

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Brands Struggled With Social Media in '08
Media

Brands Struggled With Social Media in '08

17y Zachary Rodgers

Brands Struggled With Social Media in '08

Facebook, Twitter, and other like services, enjoy a big year, but building brand awareness on these platforms has been tough. Read More...

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Toy Car Company Tries Driving Pre-Teen Boys to Virtual World
Media

Toy Car Company Tries Driving Pre-Teen Boys to Virtual World

17y Douglas Quenqua

Toy Car Company Tries Driving Pre-Teen Boys to Vir...

Participants can build their own cars, then drive them through a virtual environment. Next up: landing sponsorships Read More...

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Advertisers Won't Mourn Loss of Consumerist
Media

Advertisers Won't Mourn Loss of Consumerist

17y Douglas Quenqua

Advertisers Won't Mourn Loss of Consumerist

Popular consumer interest, acquired last week by Consumers Union, site was never an easy sell for Gawker. Read More...

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2009: The Year of the Subject Line
Email

2009: The Year of the Subject Line

17y Jeanniey Mullen

2009: The Year of the Subject Line

Three tips of simple, innovative, and fun ways to increase the impact of your e-mail marketing initiatives. Read More...

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SEO and PPC Cannibalization
Search

SEO and PPC Cannibalization

17y Julie Batten

SEO and PPC Cannibalization

Factors to consider before launching organic and paid search campaigns at the same time. Read More...

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Why the Web Is Better Suited for News
Marketing

Why the Web Is Better Suited for News

17y Sean Carton

Why the Web Is Better Suited for News

The sound of print's death rattle become louder and clearer. Read More...

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Holiday Recap: Spending Declined in Recession and Short Shopping Season
Media

Holiday Recap: Spending Declined in Recession and Short Shopping Season

17y Enid Burns

Holiday Recap: Spending Declined in Recession and ...

Perhaps not surprisingly, traffic to retail sites and consumer spending on those sites were both down during the holiday season, according to ComScore...

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Dunkin' Donuts to Launch $100M Ad Campaign
Media

Dunkin' Donuts to Launch $100M Ad Campaign

17y Anna Maria Virzi

Dunkin' Donuts to Launch $100M Ad Campaign

Dunkin' Donuts -- where a 10-ounce cup of joe goes for about $1.30 -- will be investing 77 million times that amount – in an ad campaign that launches...

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How Time Warner Cable and Viacom Took Their Contract War to Web Users
Media

How Time Warner Cable and Viacom Took Their Contract War to Web Users

17y Zachary Rodgers

How Time Warner Cable and Viacom Took Their Contra...

Viacom and Time Warner Cable have resolved a bitter dispute that threatened to strip TWC customers of Comedy Central, Nickelodeon and other MTV Networ...

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Frito-Lay Enlists Fiesta Bowl Fans on Facebook
Media

Frito-Lay Enlists Fiesta Bowl Fans on Facebook

17y Enid Burns

Frito-Lay Enlists Fiesta Bowl Fans on Facebook

Snack brand turns to social network to chronicle rivalry between college football teams and their fans. Read More...

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Yahoo Led Exec Moves in 2008
Media

Yahoo Led Exec Moves in 2008

17y Kate Kaye

Yahoo Led Exec Moves in 2008

Executive switch-ups were a regular occurrence at Yahoo, though staff changes also affected AOL, Microsoft, and Google. Read More...

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The Sciences and Disciplines of Web Site Optimization
Analytics

The Sciences and Disciplines of Web Site Optimization

17y Bryan Eisenberg

The Sciences and Disciplines of Web Site Optimizat...

If you are struggling in your optimization efforts, it might be time to examine your tools. Read More...

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Marketers as Publishers
Marketing

Marketers as Publishers

17y Rebecca Lieb

Marketers as Publishers

If you're a marketer, you're also a publisher. It's high time you leverage the myriad of digital content opportunities. Read More...

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Learn How to Say No to Dumb Ideas
Paid Search

Learn How to Say No to Dumb Ideas

17y Kevin Lee

Learn How to Say No to Dumb Ideas

Being a "yes man" can be dangerous to your career. Read More...

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What Makes People Click: Advertising on the Web
Analytics

What Makes People Click: Advertising on the Web

17y Jim Sterne

What Makes People Click: Advertising on the Web

Television, radio and print have all found ways to be successful places for certain types and certain styles of commercials. Now the Web reveals its s...

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ClickZ's 10 Most Popular News Articles of 2008
Media

ClickZ's 10 Most Popular News Articles of 2008

17y Anna Maria Virzi

ClickZ's 10 Most Popular News Articles of 2008

Online marketing news articles about the presidential campaign, social media, industry layoffs, and behavioral marketing were among the most viewed ar...

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ClickZ's 10 Most Popular Experts' Columns of 2008
Media

ClickZ's 10 Most Popular Experts' Columns of 2008

17y Anna Maria Virzi

ClickZ's 10 Most Popular Experts' Columns of 2008

ClickZ's Experts draw from a wide assortment of specialties, including e-mail marketing, search engine marketing, online video advertising, Web analyt...

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Failed Deals and Ad Targeting Controversy Drew Attention in '08
Media

Failed Deals and Ad Targeting Controversy Drew Attention in '08

17y Kate Kaye

Failed Deals and Ad Targeting Controversy Drew Att...

The online ad industry's increasing relevance to consumers and businesses made it that much more vulnerable to government inspection and the economic ...

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Tremor Hires VP of Marketing to Start in New Year
Media

Tremor Hires VP of Marketing to Start in New Year

17y Enid Burns

Tremor Hires VP of Marketing to Start in New Year

Marketing consultant and former Coke ad exec steps in to head marketing at Tremor Media. Read More...

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Ten Resolutions to Make 2009 a Better E-mail Year
Email

Ten Resolutions to Make 2009 a Better E-mail Year

17y Stefan Pollard

Ten Resolutions to Make 2009 a Better E-mail Year

Any of these resolutions will help you get your e-mail efforts back on track in the coming year. Read More...

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Nine SEO Tips for 2009
Search

Nine SEO Tips for 2009

17y P.J. Fusco

Nine SEO Tips for 2009

Attain improved search results in the new year by making the most of your natural search acumen today. Read More...

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Five Items for Your New Year's To-Do List
Marketing

Five Items for Your New Year's To-Do List

17y Dave Evans

Five Items for Your New Year's To-Do List

Consider taking these steps to make your online marketing initiatives shine in 2009. Read More...

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How Fear-Based Marketing Can Be Effective
Data insights

How Fear-Based Marketing Can Be Effective

17y Anna Papadopoulos

How Fear-Based Marketing Can Be Effective

There are ways to use innate human fear to empower consumers and allow them to be in control. Read More...

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