Political Web Pioneer Dies in Plane Crash
Media

Political Web Pioneer Dies in Plane Crash

17y Kate Kaye

Political Web Pioneer Dies in Plane Crash

A pioneer of Internet consulting and Web development for Republicans is no longer with us Read More...

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Retail Woes? What About Subscriptions to Stuff?
Media

Retail Woes? What About Subscriptions to Stuff?

17y Rebecca Lieb

Retail Woes? What About Subscriptions to Stuff?

120 cans of cat food per month. There aren't a lot of constants in life, but one of mine is that my two cats go through 120 cans of cat food every fou...

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Chrysler CMO Steps Down
Media

Chrysler CMO Steps Down

17y Anna Maria Virzi

Chrysler CMO Steps Down

Deborah Wahl Meyer has stepped down as Chrysler's CMO after a 16-month stint. Steven Landry, executive vice president of North American sales, marketi...

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Turn's Barnett Finally Snags a Long-Sought Colleague
Media

Turn's Barnett Finally Snags a Long-Sought Colleague

17y Fred Aun

Turn's Barnett Finally Snags a Long-Sought Colleag...

The ad network and exchange has named tech industry old-timer Bill Demas as president and COO. Read More...

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The Ad Downturn: Why Isn't Digital Immune?
Media

The Ad Downturn: Why Isn't Digital Immune?

17y Zachary Rodgers

The Ad Downturn: Why Isn't Digital Immune?

As clients slash their online ad spend, the initial shock at agencies turns to disbelief. Read More...

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Execs & Accounts UK & EU: Steak, Jellyfish, Bigmouthmedia
Marketing

Execs & Accounts UK & EU: Steak, Jellyfish, Bigmouthmedia

17y Jack Marshall

Execs & Accounts UK & EU: Steak, Jellyfish, Bigmou...

Steak to feed London tourism SEO; Jellyfish looks on Brightside; France's Cdiscount goes for U.K. online market share. Read More...

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Read This Holiday Column for $0 TODAY
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Read This Holiday Column for $0 TODAY

17y Jeanniey Mullen

Read This Holiday Column for $0 TODAY

Should you be creating messaging around what's happening in consumers' minds and in their respective inboxes? Read More...

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Is Twitter the Next Second Life?
Marketing

Is Twitter the Next Second Life?

17y Sean Carton

Is Twitter the Next Second Life?

A cold, hard look at the numbers behind Twitter. Read More

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Organic Versus Paid Search
Search

Organic Versus Paid Search

17y Julie Batten

Organic Versus Paid Search

If you have $1, should you invest it in organic or paid search activities? Read More...

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Sign of the Times: Coping With Financial Loss
Media

Sign of the Times: Coping With Financial Loss

17y Anna Maria Virzi

Sign of the Times: Coping With Financial Loss

A search on nytimes.com for "Bernard Madoff," the Wall Street trader accused of running a multi-billion fraud scheme, turned up this text ad from Rene...

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Mobile Marketing in '08: iPhone Was the Story
Media

Mobile Marketing in '08: iPhone Was the Story

17y Enid Burns

Mobile Marketing in '08: iPhone Was the Story

Many brands moved past the experimental phase with mobile, but that trend was upstaged by the frenzy around Apple's worshipped device. Read More...

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Execs & Accounts: Tribal DDB, Interclick, Local.com
Media

Execs & Accounts: Tribal DDB, Interclick, Local.com

17y Enid Burns

Execs & Accounts: Tribal DDB, Interclick, Local.co...

Tribal DDB wins PepsiCo China; Interclick hires Charlton Chan as VP of East coast sales; Local.com works with Valpak. Read More...

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Digital Marketing Opportunities in 2009
Marketing

Digital Marketing Opportunities in 2009

17y Rebecca Lieb

Digital Marketing Opportunities in 2009

Next year isn't going to be easy, but there are areas of digital marketing that offer great promise in the New Year. Read More...

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Calling You to Action
Analytics

Calling You to Action

17y Bryan Eisenberg

Calling You to Action

How well do your CTAs convert visitors? Ten tips for improving your calls to action. Read More...

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SEM Is Really Scary to Businesses
Paid Search

SEM Is Really Scary to Businesses

17y Kevin Lee

SEM Is Really Scary to Businesses

Confusion and misinformation about SEM abound. What we need to clear up. Read More...

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Layoffs Mount in Agency Land. Help Us Pinpoint the Digital Losses
Media

Layoffs Mount in Agency Land. Help Us Pinpoint the Digital Losses

17y Zachary Rodgers

Layoffs Mount in Agency Land. Help Us Pinpoint the...

As job losses mount at ad agencies of all stripes, it's getting harder to figure out how digital divisions are fairing Read More...

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EPrize Lays Off About 20
Media

EPrize Lays Off About 20

17y Zachary Rodgers

EPrize Lays Off About 20

Nine-year-old digital promotions firm ePrize has laid off "under 20" individuals to control costs as marketers cut back on spending Read More...

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Entire Novels on Japan's Mobile Phones
Media

Entire Novels on Japan's Mobile Phones

17y Rebecca Lieb

Entire Novels on Japan's Mobile Phones

Move over, Kindle Read More

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Another Executive Shakeup at Phorm
Marketing

Another Executive Shakeup at Phorm

17y Jack Marshall

Another Executive Shakeup at Phorm

CEO will leave ISP behavioral ad company "by mutual agreement." Read More...

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Yahoo Slashes Data Retention Period
Media

Yahoo Slashes Data Retention Period

17y Jack Marshall

Yahoo Slashes Data Retention Period

Yahoo substantially reduced its search and ad-related data storage period from 13-months to three months. Read More...

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Private Social Network Aids Revenue Bump for New York Hotel
Media

Private Social Network Aids Revenue Bump for New York Hotel

17y Douglas Quenqua

Private Social Network Aids Revenue Bump for New Y...

Guests can use the site to plan activities and socialize with other guests. Read More...

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Execs & Accounts: Razorfish, Blast Radius, Specific Media
Media

Execs & Accounts: Razorfish, Blast Radius, Specific Media

17y Enid Burns

Execs & Accounts: Razorfish, Blast Radius, Specifi...

Razorfish promotes several in New York and Boston; Blast Radius appoints CCO; Great Works wins Malibu business. Read More...

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Top Five Tips for Local Search
Local

Top Five Tips for Local Search

17y Mary Bowling

Top Five Tips for Local Search

Don't suffer from information overload paralysis. Get started on these five tasks today. Read More...

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New Year, New Ads
Media

New Year, New Ads

17y Tessa Wegert

New Year, New Ads

It's a new year full of potential, just like these advertising opportunities. Gather your nerve and resolve to give them a try. Read More...

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Pheedo Offers Video Ads in RSS Environment
Media

Pheedo Offers Video Ads in RSS Environment

17y Zachary Rodgers

Pheedo Offers Video Ads in RSS Environment

Video ads have begun popping up in all kinds of places we haven't seen them before Read More...

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New Logo, Site Look for IAB
Media

New Logo, Site Look for IAB

17y Kate Kaye

New Logo, Site Look for IAB

Looks like the Interactive Advertising Bureau is doing a little re-branding Read More...

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Hints of a Clash with FTC as NAI Revamps Behavioral Ad Rules
Media

Hints of a Clash with FTC as NAI Revamps Behavioral Ad Rules

17y Zachary Rodgers

Hints of a Clash with FTC as NAI Revamps Behaviora...

The FTC will soon publish a staff report that may disagree with the association's position on disclosure. Read More...

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