Detroit Free Press Shifts Lens towards Digital, Away from Print
Media

Detroit Free Press Shifts Lens towards Digital, Away from Print

17y Kate Kaye

Detroit Free Press Shifts Lens towards Digital, Aw...

The Detroit Free Press and Detroit News are cutting print editions in favor of digital media, putting more resources in support of its digital efforts...

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Stella McCartney Launches Mobile Campaign with Millennial Media
Media

Stella McCartney Launches Mobile Campaign with Millennial Media

17y Douglas Quenqua

Stella McCartney Launches Mobile Campaign with Mil...

Ads link to mobile site with several of the designer's collections. Read More...

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DMA and Return Path Partner on E-mail Authentication Registry
Media

DMA and Return Path Partner on E-mail Authentication Registry

17y Fred Aun

DMA and Return Path Partner on E-mail Authenticati...

Registry will help companies comply with trade association's authentication requirement. Read More...

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Omniture Measures iPhone Applications
Media

Omniture Measures iPhone Applications

17y Enid Burns

Omniture Measures iPhone Applications

Omniture throws its hat in the iPhone app measurement ring. Read More...

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Execs & Accounts: Platform-A, Jim Beam, Revenue Science
Media

Execs & Accounts: Platform-A, Jim Beam, Revenue Science

17y Enid Burns

Execs & Accounts: Platform-A, Jim Beam, Revenu...

Platform-A's expands in Scandinavia, Revenue Science hires, iCrossing deals with Epson Read More...

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Social Conversions: Taking Step Two
Marketing

Social Conversions: Taking Step Two

17y Dave Evans

Social Conversions: Taking Step Two

When your customer participates in a conversation following a purchase, a new lever has been pulled -- and that can make a big difference to your bott...

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The Future of Behavioral Targeting
Data insights

The Future of Behavioral Targeting

17y Vicky Chen

The Future of Behavioral Targeting

Back to basics: deconstructing behavioral targeting and what it really means to communicate. Read More...

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What Next?
Search

What Next?

17y P.J. Fusco

What Next?

Three prognostications and a few general observations about the state of search in 2009. Read More...

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New Branded App Gives Ski Report to Smartphone Users
Media

New Branded App Gives Ski Report to Smartphone Users

17y Douglas Quenqua

New Branded App Gives Ski Report to Smartphone Use...

REI aims to appeal to downhill enthusiasts with iPhones, Blackberries and Windows Mobile devices. Read More...

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FTC Settles with Sony Music Over Kids' Personal Info
Media

FTC Settles with Sony Music Over Kids' Personal Info

17y Kate Kaye

FTC Settles with Sony Music Over Kids' Personal In...

The case raises questions about how child protection regulations will be treated by the commission in the increasingly amorphous world of digital medi...

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Banner Ads Use Mobile Messaging to Simplify MP3 and Ringtone Buys
Media

Banner Ads Use Mobile Messaging to Simplify MP3 and Ringtone Buys

17y Fred Aun

Banner Ads Use Mobile Messaging to Simplify MP3 an...

Transactional ads are aimed at those reluctant to click on banners. Read More...

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Bloggers Get Flogged in Study that Rated Info Trustworthiness
Media

Bloggers Get Flogged in Study that Rated Info Trustworthiness

17y Fred Aun

Bloggers Get Flogged in Study that Rated Info Trus...

Meanwhile online news compares favorably to print. Read More...

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Execs & Accounts: Razorfish, Yahoo, TBWA, Undertone
Media

Execs & Accounts: Razorfish, Yahoo, TBWA, Undertone

17y Kate Kaye

Execs & Accounts: Razorfish, Yahoo, TBWA, Unde...

Hires at Razorfish, TBWA, Undertone and others; Yahoo layoffs hit sales team. Read More...

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Holiday Game Guide for Marketers
Marketing

Holiday Game Guide for Marketers

17y Matt Story

Holiday Game Guide for Marketers

Four games with potential industry opportunities for marketers. Read More...

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Online Advertising in the Caribbean
Media

Online Advertising in the Caribbean

17y Hollis Thomases

Online Advertising in the Caribbean

Online advertising in the Caribbean in 2009 is more like online advertising in 1999. Read More...

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Strategies for Building an Audience
Media

Strategies for Building an Audience

17y Christine Beardsell

Strategies for Building an Audience

Be prepared to spend as much on building an audience as producing content. Read More...

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Raising Cash, Vertical Ad Net Makes a Play for Brand Dollars
Media

Raising Cash, Vertical Ad Net Makes a Play for Brand Dollars

17y Zachary Rodgers

Raising Cash, Vertical Ad Net Makes a Play for Bra...

NetShelter merges ad network model with publisher, agency approach. Read More...

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Phorm to Be Rolled out Across BT's Network
Media

Phorm to Be Rolled out Across BT's Network

17y Jack Marshall

Phorm to Be Rolled out Across BT's Network

The ISP-level behavioral targeting firm has concluded trials of its technology with BT, and plans to open a number of "exploratory offices," including...

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New Tool Helps Measure Time Spent With Banner Ads
Media

New Tool Helps Measure Time Spent With Banner Ads

17y Douglas Quenqua

New Tool Helps Measure Time Spent With Banner Ads

Lotame's Time Spent metric tells advertisers how much of an ad was visible on a user's screen and for how long. Read More...

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Execs & Accounts UK & EU: Bigmouthmedia, AOL Platform-A, Orange
Marketing

Execs & Accounts UK & EU: Bigmouthmedia, AOL Platform-A, Orange

17y Jack Marshall

Execs & Accounts UK & EU: Bigmouthmedia, AOL Platf...

Stelter gets new role at Bigmouth; HMV launches on Platform-A; Orange partners with Ad Infuse Read More...

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Bailout Drives Search Efforts for Automakers, Advocacy Groups
Media

Bailout Drives Search Efforts for Automakers, Advocacy Groups

17y Kate Kaye

Bailout Drives Search Efforts for Automakers, Advo...

The use of search ads by Ford, GM, and fair lending advocacy groups could portend a shift in the way corporations and organizations use search to prom...

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How to Handle More Serious E-mail Mishaps
Email

How to Handle More Serious E-mail Mishaps

17y Jeanne Jennings

How to Handle More Serious E-mail Mishaps

What if your e-mail has an inaccurate offer or mistaken information? Second in a two-part series. Read More...

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Future Proofing Your Search Marketing Strategy
Search

Future Proofing Your Search Marketing Strategy

17y Mike Grehan

Future Proofing Your Search Marketing Strategy

Search engines could be forced to develop new ways to connect people online with content. What does that mean for marketers? Read More...

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CBS Interactive Layoffs Attributed to Consolidation, Recession
Media

CBS Interactive Layoffs Attributed to Consolidation, Recession

17y Kate Kaye

CBS Interactive Layoffs Attributed to Consolidatio...

The company will consolidate its content properties under new umbrellas to reduce redundancies and better integrate divisions in the hopes of lowering...

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Auto Ad Outlook Deserves Nuanced View
Media

Auto Ad Outlook Deserves Nuanced View

17y Kate Kaye

Auto Ad Outlook Deserves Nuanced View

So, what can we really expect from online auto advertising during the recession? The outlook isn't exactly crystal clear Read More...

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Social Media Marketing Webinar: 1,500 and Counting
Media

Social Media Marketing Webinar: 1,500 and Counting

17y Anna Maria Virzi

Social Media Marketing Webinar: 1,500 and Counting

Come ">join us for the Webinar, "Conversational Marketing: Developing a Successful Social Media Strategy," on Monday at 3 PM ET / noon PT. Dave Eva...

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Questions for Pandora's Cheryl Lucanegro, SVP Ad Sales
Media

Questions for Pandora's Cheryl Lucanegro, SVP Ad Sales

17y Zachary Rodgers

Questions for Pandora's Cheryl Lucanegro, SVP Ad S...

Personalized music service curries favor with brands through powerful-looking ads and a breakaway iPhone app. Read More...

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