Refined targeting and broader reach through networks were supposed to help publishers, but some argue networks, coupled with an inventory glut, are to...
View articleLayoffs cap a tough week for digital marketing and media companies. Read More...
View articleStudiocom hired Ustaris from Carat; JWT adds Agency.com's Eastman; Revenue Science gets Specific Media's Valentine. Read More...
View articleA greeting card company and a consumer foods producer inspired by current events help shape online marketing programs. Read More...
View articleBack to basics: A look at the fundamentals of paid search operations. Read More...
View articleCaptains of newspapers, magazines, television, and radio have struck an iceberg. Will they sink with their ships? Read More...
View articleThis month's top 10 search terms in 10 categories by search volume. Read More...
View articleThis post has been updated. Google appears to have wiped two of its important products from its own search results pages Read More...
View articleAs a marketer, what YouTube video do you wish you had dreamed up? I posed that question to participants of the SES Chicago panel, "The Next Wave for O...
View articleEarlier this week, Facebook announced it is opening a Paris-based sales office to help capitalize on its rapidly expanding European user base, and to ...
View articleGrowth rate for display spending slows as overall ad market declines. Read More...
View articleThe use of search ads by Ford, GM, and fair lending advocacy groups could portend a shift in the way corporations and organizations use search to prom...
View articleGannett expects its growing portfolio of digital properties to generate almost $700 million this year. Read More...
View articleConservation International wins HiveLive's first Community Design Challenge. Read More...
View articleRazorfish names Sarah Baehr to top media buying role; BBH names a head of interactive production; space150 brings in a VP and creative director. Read ...
View articleMedia buyers would be wise to explore how they could do the same. Read More...
View articleAutomakers and other troubled companies must cease pouring billions into ineffective marketing channels. Read More...
View articleAn examination into the online behavior of the most affluent or "upper crust" people was an eye-opener for Bill Tancer, Hitwise general manager. He sh...
View articleLayoffs of 1,400 Yahoo staffers are expected to begin this morning Read More...
View articleClips are built with viral distribution over social networking channels and blogs in mind. Read More...
View articleTribal DDB names replacement for Dorian Sweet; Hydrogen Advertising does work for Microsoft Online Services. Read More...
View articleThe techniques of cultivating and motivating people who bundle campaign contributions provide some important insights into marketing through social ne...
View articleA look at the free and paid tools to create a baseline to measure and monitor your business on the social Web. Read More...
View articleSix LinkedIn applications that can help renew and establish business relationships. Read More...
View articleBehavioral targeting is neither a magic bullet for marketers nor a sinister plot to ferret out personally identifiable information. Read More...
View articleAsking social media sites for gifts this year. Read More
View articleA new advertising product from TiVo addresses advertisers' concern that TV viewers skip over commercials Read More...
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