Execs & Accounts: Wal-Mart, Google TV, Revenue Science
Media

Execs & Accounts: Wal-Mart, Google TV, Revenue Science

18y Enid Burns

Execs & Accounts: Wal-Mart, Google TV, Revenue...

Hallmark Channel and Google partner to sell TV ads; Revenue Science hires in sales; Scripps Networks Digital names director for its Fine Living site. ...

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The Silver(ish) Lining to Smaller Budgets
Marketing

The Silver(ish) Lining to Smaller Budgets

18y Adam Cahill

The Silver(ish) Lining to Smaller Budgets

A simple, three-step approach to aligning what you say and what you do -- without a dime of paid media. Read More...

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Advertising in an Economic Downturn
Media

Advertising in an Economic Downturn

18y Tessa Wegert

Advertising in an Economic Downturn

For many brands, this is an ideal time to underscore -- in a most culturally relevant fashion -- the product attributes that already exist. Read More...

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Videos for Local Search Marketing
Local

Videos for Local Search Marketing

18y Mary Bowling

Videos for Local Search Marketing

How can you use videos for marketing your local business? Learn here. Read More...

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New York Post: Miller Not on a Yahoo Hunt After All
Media

New York Post: Miller Not on a Yahoo Hunt After All

18y Zachary Rodgers

New York Post: Miller Not on a Yahoo Hunt After Al...

The New York Post has called foul on a Wall Street Journal report claiming Jonathan Miller is scraping together funds for a possible Yahoo bid Read Mo...

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Massive's Van Arsdale Exits as Xbox Live Chief Steps In
Media

Massive's Van Arsdale Exits as Xbox Live Chief Steps In

18y Enid Burns

Massive's Van Arsdale Exits as Xbox Live Chief Ste...

Change comes as Massive expands its relationship with game publisher Activision Blizzard and makes its first move into Web-based in-game advertising. ...

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E-Commerce Report: Order Prices Fell on Cyber Monday
Media

E-Commerce Report: Order Prices Fell on Cyber Monday

18y Zachary Rodgers

E-Commerce Report: Order Prices Fell on Cyber Mond...

One measure of e-retail activity finds lower sales growth canceled out gains in the number of transactions. Read More...

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iCrossing Looks East to China and Russia
Marketing

iCrossing Looks East to China and Russia

18y Jack Marshall

iCrossing Looks East to China and Russia

Digital marketing firm iCrossing has partnered with Chinese SEM agency Beijing Gridsum Technology Co, and plans to open its own Asian office by 2010. ...

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Execs & Accounts: WPP's Cole & Weber, Placecast, Tribal Fusion, Heavy
Media

Execs & Accounts: WPP's Cole & Weber, Placecast, Tribal Fusion, Heavy

18y Enid Burns

Execs & Accounts: WPP's Cole & Weber, Placecast, T...

WPP's Cole & Weber appoints a new agency partner; 1020 Placecast recruits a second executive from Tribal Fusion; Heavy names worldwide managing direct...

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Neuromarketing: Why Fear Sells, Sex Doesn't
Data insights

Neuromarketing: Why Fear Sells, Sex Doesn't

18y Anna Papadopoulos

Neuromarketing: Why Fear Sells, Sex Doesn't

A new book explores how marketers can make the most of our natural instincts. Read More...

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Address-Book Additions Boost Inbox Arrivals
Email

Address-Book Additions Boost Inbox Arrivals

18y Stefan Pollard

Address-Book Additions Boost Inbox Arrivals

Five steps to coax e-mail subscribers to add your e-mail address to their contact list. Read More...

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Into the Pits: Time for an E-Marketing Tune-Up
Marketing

Into the Pits: Time for an E-Marketing Tune-Up

18y Dave Evans

Into the Pits: Time for an E-Marketing Tune-Up

Time: Consider these approaches to measure, evaluate, and tune your Web site. Read More...

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Goal-Oriented Content Optimization: The Final Stretch
Search

Goal-Oriented Content Optimization: The Final Stretch

18y P.J. Fusco

Goal-Oriented Content Optimization: The Final Stre...

How to manage the signals your Web site's content send to the search engines. Read More...

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Jonathan Miller Said to Pursue a Yahoo Stake
Media

Jonathan Miller Said to Pursue a Yahoo Stake

18y Zachary Rodgers

Jonathan Miller Said to Pursue a Yahoo Stake

Former AOL chief executive Jonathan Miller is raising money to support a potential bid for Yahoo, the Wall Street Journal has heard from sources Read ...

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Newspaper Web Revenues Drop Again in Q3
Media

Newspaper Web Revenues Drop Again in Q3

18y Kate Kaye

Newspaper Web Revenues Drop Again in Q3

People who report news for a living don't like hearing about other news operations doing poorly Read More...

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Quote of the Day: Michael Wolff on MySpace's Audience
Media

Quote of the Day: Michael Wolff on MySpace's Audience

18y Zachary Rodgers

Quote of the Day: Michael Wolff on MySpace's Audie...

"...If you’re on MySpace now, you’re a [expletive] cretin Read More...

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Virgin Media Joins T-Mobile, Adopts Yahoo Mobile Search Tool
Media

Virgin Media Joins T-Mobile, Adopts Yahoo Mobile Search Tool

18y Jack Marshall

Virgin Media Joins T-Mobile, Adopts Yahoo Mobile S...

U.K Read More

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Cyber Monday Hits as Retailers Seek Clarity on Holiday Spending
Media

Cyber Monday Hits as Retailers Seek Clarity on Holiday Spending

18y Zachary Rodgers

Cyber Monday Hits as Retailers Seek Clarity on Hol...

The Monday after Thanksgiving usually brings a swarm of online shoppers. Will it materialize this year? Read More...

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New York Times Finds Success with Facebook Campaign
Media

New York Times Finds Success with Facebook Campaign

18y Fred Aun

New York Times Finds Success with Facebook Campaig...

Ads and fan page on Facebook score on engagement. Read More...

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Execs & Accounts: Moxie Interactive, JWT Team Detroit, Fanta
Media

Execs & Accounts: Moxie Interactive, JWT Team Detroit, Fanta

18y Enid Burns

Execs & Accounts: Moxie Interactive, JWT Team Detr...

Moxie Interactive hires three; Warrior Sports names JWT Team Detroit agency of record; and The Hyperfactory develops a mobile tennis game for Fanta. R...

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How Marketers Miss the Mark With Gamers
Marketing

How Marketers Miss the Mark With Gamers

18y Matt Story

How Marketers Miss the Mark With Gamers

Four points that brands should consider before starting a conversation with gamers. Read More...

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Putting the 'Digital You' Into Storytelling
Media

Putting the 'Digital You' Into Storytelling

18y Christine Beardsell

Putting the 'Digital You' Into Storytelling

A startup enables people to create a life-like 3-D avatar that can be added into photos, videos, and more. Read More...

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Making Distinctions in Contextual Advertising
Media

Making Distinctions in Contextual Advertising

18y Hollis Thomases

Making Distinctions in Contextual Advertising

There are many types of contextual advertising, but it isn't as confusing as it might seem. Go ahead. Dip your toe in. Read More...

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McCain Online Ad Spending Up to $2.36 M
Media

McCain Online Ad Spending Up to $2.36 M

18y Kate Kaye

McCain Online Ad Spending Up to $2.36 M

The election is over but the Federal Election Commission reporting ain't Read More...

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Media6degrees Launches, Fusing Behavioral and Social Marketing
Media

Media6degrees Launches, Fusing Behavioral and Social Marketing

18y Zachary Rodgers

Media6degrees Launches, Fusing Behavioral and Soci...

When someone claims a digital network of 400 "friends," undoubtedly including everyone from middle school girlfriends to office acquaintances, it's no...

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Chad White Leaves EEC, Joins Seattle Agency
Media

Chad White Leaves EEC, Joins Seattle Agency

18y Anna Maria Virzi

Chad White Leaves EEC, Joins Seattle Agency

Chad White, director of retail insights at the Email Experience Council , has headed to Smith-Harmon , a Seattle-based e-mail marketing agency. White,...

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Oral-B: Power Ads for a Power Toothbrush
Media

Oral-B: Power Ads for a Power Toothbrush

18y Anna Maria Virzi

Oral-B: Power Ads for a Power Toothbrush

The New York Post's Page Six gossip section, including the Post nameplate, cleaned up with these ads from P&G's Oral-B promoting the Triumph electric ...

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