Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal...
View articleAs I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how yo...
View articleAlthough Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white f...
View articleIn the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...
View articleA Facebook page can be very useful for a business with multiple locations, either nationally, or internationally. Here’s how to customise each featur...
View articleYou know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most p...
View articleOn Monday, Walmart announced that it is buying two year-old online retail upstart Jet.com in a cash and stock deal worth $3.3 billion. Jet.com, which ...
View articleThe websites of Premier League clubs can seem like a throwback to the old days of the web at times, retaining some features and design elements that m...
View articleEmail deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to a new rep...
View articleWhen trying to optimise a new blog for SEO, most individuals and businesses can get confused. There’s sometimes too much information, and guidan...
View articleAs video becomes an integral part of the social web, live-streaming has fast become one of the hottest trends. Spurred by the early success of Meerkat...
View articleElection 2016 features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of ...
View articleAdvertisers could be doing more to understand, measure and evaluate the effectiveness of their display advertising campaigns. In this whitepaper, Quan...
View articleIn-app mobile purchasing has given millions of smartphone users access to one of the easiest ways to pay for goods and services. The broad availabili...
View articleTwitter is struggling to keep up with rivals like Facebook and Snapchat, and embracing live sports streaming in an effort to differentiate itself and ...
View articleInstagram has announced the launch of Stories, a new feature which introduces the concept of fun and ephemeral posts that disappear after 24 hours. So...
View articlePublishers and marketers will need to be extra careful about the titles they use for content they promote on Facebook as the world’s largest soc...
View articleWe’ve written a lot about Snapchat, but here is a back-to-basic's guide for setting up an account and how to use it. And an overview of why and how ma...
View articleIf you’ve ever used Schema.org to mark up your webpages, you’ll know it’s a great way to help search engines interpret your content and create more re...
View articleWhat are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer? This week sees the re...
View articleDon’t look now, but the last bastion of social media for millennials, Generation Z and anyone else in their teens or early twenties has pretty much re...
View articleIt’s probably no surprise to most that consumer confidence levels aren’t as high as they probably should be. When the GfK Consumer Confidence report w...
View articleNobody was very surprised at the announcement that Verizon would buy Yahoo for $4.83 billion. It’s a very good deal for Verizon, even though it doesn’...
View articleThe summer is upon us which means spare seats on trains, cold brew coffee and more ‘out of office’ responses than actual replies. In preparation for ...
View articleThe art of creating menus that make users tap them open and intuitively know how to use when they do. Read More...
View articlePublishers dealing with the growing use of ad blockers haven’t had much to smile about lately, but according to research conducted by C3Research...
View articleBrands are constantly present on all the big events and this year’s Olympic Games couldn’t be an exception. So is is winning up to now? Well, Channe...
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