Podaddies Joins the Video Ad Insertion Race
Media

Podaddies Joins the Video Ad Insertion Race

19y Matthew G. Nelson

Podaddies Joins the Video Ad Insertion Race

Updatable video ad insertion, especially for mobile devices, has a lot of potential for advertisers looking to provide new ads to already downloaded v...

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GPhone Guessing Game
Media

GPhone Guessing Game

19y Anna Maria Virzi

GPhone Guessing Game

Google's mobile phone ambition centers on convincing mobile phone manufacturers and wireless carriers to offer phones based on Google's software, The ...

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'Jam Sessions' on YouTube
Media

'Jam Sessions' on YouTube

19y Enid Burns

'Jam Sessions' on YouTube

Ubisoft wants your "Jam Sessions" footage on YouTube Read More

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Crossing the Rubicon... Into Beta
Media

Crossing the Rubicon... Into Beta

19y Enid Burns

Crossing the Rubicon... Into Beta

Rubicon Project, a publisher-side ad management platform, opened its invitational beta today granted to the first 500 publishers to sign up Read More...

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No Ads on Orkut, but Apps May Come
Media

No Ads on Orkut, but Apps May Come

19y Kate Kaye

No Ads on Orkut, but Apps May Come

Last week The Wall Street Journal reported Google's social networking play, Orkut, will no longer run ads Read More...

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From Handsets to Media, Advertising
Media

From Handsets to Media, Advertising

19y Enid Burns

From Handsets to Media, Advertising

Nokia said today it completed its acquisition of Enpocket Read More...

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Flickr Knows Esther Dyson is in Germany
Media

Flickr Knows Esther Dyson is in Germany

19y Zachary Rodgers

Flickr Knows Esther Dyson is in Germany

Nice execution of cross-border geotargeting . Read More...

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In War on Phishing, eBay Completes Journey to Total Authentication
Media

In War on Phishing, eBay Completes Journey to Total Authentication

19y Enid Burns

In War on Phishing, eBay Completes Journey to Tota...

Yahoo, eBay, and PayPal have partnered to block phishing attempts to Yahoo Mail users. Read More...

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Burger King Makes Foray into Mobile Phone Gaming
Media

Burger King Makes Foray into Mobile Phone Gaming

19y Fred Aun

Burger King Makes Foray into Mobile Phone Gaming

Deal with Mobliss calls for creation of BK-themed, downloadable titles. Read More...

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Execs & Accounts for October 8, 2007
Media

Execs & Accounts for October 8, 2007

19y Matthew G. Nelson

Execs & Accounts for October 8, 2007

Barry Salzman goes to YCD; Medio Systems expands to Europe with Tatton-Brown. Read More...

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Candidates Get Up Close and Personal with E-mail in September
Marketing

Candidates Get Up Close and Personal with E-mail in September

19y Kate Kaye

Candidates Get Up Close and Personal with E-mail i...

As the Q3 Federal Election Commission fundraising reporting deadline loomed, presidential candidates took advantage of the medium to raise cash. Read ...

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Four Quick-Fix Options to Supplement a Small E-mail List
Email

Four Quick-Fix Options to Supplement a Small E-mail List

19y Jeanne Jennings

Four Quick-Fix Options to Supplement a Small E-mai...

E-mail marketers working under a tight deadline can turn to these outside resources but should first weigh the pros and cons of each. Read More...

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Reports of TV's Death Greatly Exaggerated, Part 3
Marketing

Reports of TV's Death Greatly Exaggerated, Part 3

19y Jeremy Lockhorn

Reports of TV's Death Greatly Exaggerated, Part 3

Video on demand requires marketers to give customers and prospects more of what they want. Third in a series. Read More...

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Mastering Yahoo's Panama
Search

Mastering Yahoo's Panama

19y Mike Grehan

Mastering Yahoo's Panama

A new book offers practical tips on how to navigate the search engine's marketing platform. Read More...

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RIP, PPC
Marketing

RIP, PPC

19y Gary Stein

RIP, PPC

Rich media ads, video units, and even simple banners that are very well targeted are getting excellent results. Is it time to eulogize pay-per-click a...

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The Halo Effect
Media

The Halo Effect

19y Enid Burns

The Halo Effect

Microsoft reported "Halo 3" reached $300 million in sales in its first seven days at retail Read More...

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SEC Touts Its Fight Against Stock Manipulation Spam
Media

SEC Touts Its Fight Against Stock Manipulation Spam

19y Anna Maria Virzi

SEC Touts Its Fight Against Stock Manipulation Spa...

Three companies, accused of being susceptible to delivering spam that could manipulate stock prices, were forced on Thursday by the Securities and Exc...

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The Color of Bunny
Media

The Color of Bunny

19y Enid Burns

The Color of Bunny

The best film series franchises may actually be advertisements Read More

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IAB/PwC Reports New Heights, Slower Growth in Online Ad Revenues
Media

IAB/PwC Reports New Heights, Slower Growth in Online Ad Revenues

19y Zachary Rodgers

IAB/PwC Reports New Heights, Slower Growth in Onli...

Online ad revenues grew 26.4 percent during the first six months of 2007 to nearly $10 billion, according to the latest joint report from the IAB and ...

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GMC Launches NFL Site in Move Away from Traditional Media Buys
Media

GMC Launches NFL Site in Move Away from Traditional Media Buys

19y Matthew G. Nelson

GMC Launches NFL Site in Move Away from Traditiona...

Digitas-creates microsite for three vehicles uses video commentary from ESPN hosts. Read More...

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Execs & Accounts for October 5, 2007
Media

Execs & Accounts for October 5, 2007

19y Matthew G. Nelson

Execs & Accounts for October 5, 2007

SEMDirector names Powell to head sales; Starcom hires a video innovation director; Adify coaxes David Courtney from TiVo. Read More...

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E-mail: Time for a Makeover
Marketing

E-mail: Time for a Makeover

19y Rebecca Lieb

E-mail: Time for a Makeover

Think e-mail has become the wallpaper of online marketing? Think again. Read More...

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Dynamic Social Sites, Yet Static Ads
Media

Dynamic Social Sites, Yet Static Ads

19y Ian Schafer

Dynamic Social Sites, Yet Static Ads

As information and data help create more dynamic Web sites, why is so much Web advertising slow to catch up? Read More...

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Has Bid Management Become Obsolete?
Paid Search

Has Bid Management Become Obsolete?

19y Kevin Lee

Has Bid Management Become Obsolete?

Google and Yahoo roll out bid management systems that can help some marketers, but others should beware. Read More...

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Business Rules for All
Analytics

Business Rules for All

19y Jack Aaronson

Business Rules for All

Document business rules in a central place, including their origin and when and how they're used. When change comes, your job will be a lot easier. Re...

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Mobile Firms Air2Web and MindMatics Merge
Media

Mobile Firms Air2Web and MindMatics Merge

19y Matthew G. Nelson

Mobile Firms Air2Web and MindMatics Merge

U.S.-based Air2Web, which offers mobile applications, will unite with a Munich mobile marketing player MindMatics. Read More...

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Three Little Words (To Avoid in E-mail Subject Lines)
Media

Three Little Words (To Avoid in E-mail Subject Lines)

19y Rebecca Lieb

Three Little Words (To Avoid in E-mail Subject Lin...

You already know the big e-mail no-nos: words like Viagra, Cialis, Sex, and Free Read More...

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