Boing Boing Does Video, IBM is Launch Sponsor
Media

Boing Boing Does Video, IBM is Launch Sponsor

19y Fred Aun

Boing Boing Does Video, IBM is Launch Sponsor

Federated Media and production studio DECA support Boing Boing TV. Read More...

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Microsoft Adds Search Marketing Package to Office Live
Media

Microsoft Adds Search Marketing Package to Office Live

19y Kevin Newcomb

Microsoft Adds Search Marketing Package to Office ...

Office Live Small Business subscribers can sign up for three levels of service, ranging from online training to full service campaign management. Read...

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Top 50 Advertisers by Media Value in July, 2007
Media

Top 50 Advertisers by Media Value in July, 2007

19y Enid Burns

Top 50 Advertisers by Media Value in July, 2007

Rankings of the top 50 Internet advertisers by media value in July 2007. Read More...

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Don't Forget the Map
Media

Don't Forget the Map

19y Courtney Acuff

Don't Forget the Map

Navigation and search applications will be a huge factor in the continued growth of mobile data consumption. Read More...

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What to Look for in a Bulk E-Mail System
Email

What to Look for in a Bulk E-Mail System

19y Derek Harding

What to Look for in a Bulk E-Mail System

How to ensure a homegrown e-mail marketing platform is reliable. Read More...

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Don't Let Creative Costs Get You Down
Media

Don't Let Creative Costs Get You Down

19y Tessa Wegert

Don't Let Creative Costs Get You Down

Creative services are a huge part of every banner campaign, including developing countless ad variations. New software makes that task easier to manag...

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As Top Ad Networks Bulk Up, Can Niche Players Compete?
Media

As Top Ad Networks Bulk Up, Can Niche Players Compete?

19y Matthew G. Nelson

As Top Ad Networks Bulk Up, Can Niche Players Comp...

Large networks are going through a period of consolidation, while specialized ones continue to proliferate. Is there room for everyone in media buyers...

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Yahoo, BlueLithium Deal Clears FTC
Media

Yahoo, BlueLithium Deal Clears FTC

19y Anna Maria Virzi

Yahoo, BlueLithium Deal Clears FTC

Yahoo received antitrust approval to acquire BlueLithium, a performance-based behavioral targeting network, according to a published report. The Feder...

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Sony Widgets its HDNA Campaign
Media

Sony Widgets its HDNA Campaign

19y Enid Burns

Sony Widgets its HDNA Campaign

This week Sony added a widget component to the HDNA campaign it launched in August Read More...

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E-Mail Campaign Formula 101
Media

E-Mail Campaign Formula 101

19y Enid Burns

E-Mail Campaign Formula 101

Before you look at deliverability, open rates, and recipient-side metrics on a campaign, it's important to look at how your e-mail campaign is constru...

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House May Conduct Hearings on Google/DoubleClick Deal
Media

House May Conduct Hearings on Google/DoubleClick Deal

19y Kate Kaye

House May Conduct Hearings on Google/DoubleClick D...

As requested, House Energy and Commerce Subcommittee Chairman Bobby Rush has conducted a non-public briefing with the FTC. Read More...

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Nonprofit Pounces on Bush SCHIP Veto with Blogads Campaign
Media

Nonprofit Pounces on Bush SCHIP Veto with Blogads Campaign

19y Kate Kaye

Nonprofit Pounces on Bush SCHIP Veto with Blogads ...

Families USA launched ads in reaction to the news right away this afternoon on left-leaning political blogs including Democratic Underground and Polit...

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Zustek Names DiGuido as CEO, Plans Digital Marketing Expansion
Media

Zustek Names DiGuido as CEO, Plans Digital Marketing Expansion

19y Kate Kaye

Zustek Names DiGuido as CEO, Plans Digital Marketi...

Zustek will be the cornerstone of a full-service digital agency built through acquisitions by new owner, private equity firm Investcorp. Read More...

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Execs & Accounts for October 3, 2007
Media

Execs & Accounts for October 3, 2007

19y Matthew G. Nelson

Execs & Accounts for October 3, 2007

Technorati names a new CEO, the Huffington Post gets a new CEO, and Ad Infuse adds Greg Stuart to its board. Read More...

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Not So Fast: Slow Down Your E-mail Review Process
Email

Not So Fast: Slow Down Your E-mail Review Process

19y Karen Gedney

Not So Fast: Slow Down Your E-mail Review Process

An effective e-mail marketing campaign requires time to format, review, and test the message. Read More...

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SEM Hypochondria
Search

SEM Hypochondria

19y Erik Dafforn

SEM Hypochondria

Search engine marketers have enough problems without the ones that live only in their heads. Read More...

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Is Behavioral Targeting an Online Generic?
Data insights

Is Behavioral Targeting an Online Generic?

19y Robin Neifield

Is Behavioral Targeting an Online Generic?

What does "behavioral" mean, anyway? Read More

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Panache Offers Buffet Approach to In-Video Formats
Media

Panache Offers Buffet Approach to In-Video Formats

19y Zachary Rodgers

Panache Offers Buffet Approach to In-Video Formats

Video ad vendors have tended to specialize Read More...

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What Might New Yahoo Search Mean for Advertisers?
Media

What Might New Yahoo Search Mean for Advertisers?

19y Kate Kaye

What Might New Yahoo Search Mean for Advertisers?

So, Yahoo is revamping it search results , in part by including video and image results along with standard text results Read More...

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Microsoft Acquires Jellyfish.com
Media

Microsoft Acquires Jellyfish.com

19y Zachary Rodgers

Microsoft Acquires Jellyfish.com

Social shopping, shopping 2.0, shopping discovery Read More

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FT.com to Trade Most Access Fees for Ad Revenue
Media

FT.com to Trade Most Access Fees for Ad Revenue

19y Jack Marshall

FT.com to Trade Most Access Fees for Ad Revenue

FT.com will launch a new charging system in mid-October as it prepares to revamp its entire site over the next several months Read More...

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Amex and Others Aim for Leads Via New TiVo Direct Response Division
Media

Amex and Others Aim for Leads Via New TiVo Direct Response Division

19y Kate Kaye

Amex and Others Aim for Leads Via New TiVo Direct ...

To get the division off the ground, TiVo is working with direct response media agency WorldLink Ventures and has brought in new senior sales director ...

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Tacoda Names Replacement for Upward-Bound Chief Viebranz
Media

Tacoda Names Replacement for Upward-Bound Chief Viebranz

19y Zachary Rodgers

Tacoda Names Replacement for Upward-Bound Chief Vi...

Engage veteran heads up behavioral targeting business in AOL's Platform A Read More...

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Forecast: Search and Video to Drive Internet Ad Spend
Media

Forecast: Search and Video to Drive Internet Ad Spend

19y Enid Burns

Forecast: Search and Video to Drive Internet Ad Sp...

Internet advertising spend is expected to grow year-over-year an average of 23 percent between 2007 and 2009. Read More...

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AzoogleAds Branches Into SEM with Bazaar Acquisition
Media

AzoogleAds Branches Into SEM with Bazaar Acquisition

19y Fred Aun

AzoogleAds Branches Into SEM with Bazaar Acquisiti...

New York CPA pioneer explores new realms of Internet marketing. Read More...

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Sustaining the Conversation
Marketing

Sustaining the Conversation

19y Pete Blackshaw

Sustaining the Conversation

Are marketers over-buzzing the term "conversation"? And will the buzz kill the concept? Read More...

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Get Ready for the Good News and a Lot More Work
Media

Get Ready for the Good News and a Lot More Work

19y Harry Gold

Get Ready for the Good News and a Lot More Work

Online ad spending is set to grow 24 percent in 2008. Here are some tactical tips to be prepared. Read More...

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