Edelman and NewsGator Team to Offer Conversational Ads
Media

Edelman and NewsGator Team to Offer Conversational Ads

20y Kate Kaye

Edelman and NewsGator Team to Offer Conversational...

The PR firm has linked with the RSS feed platform provider to offer a product pairing CGM, display advertising and the ever-popular Web widget. Read M...

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Execs & Accounts for December 18, 2006
Media

Execs & Accounts for December 18, 2006

20y rumo

Execs & Accounts for December 18, 2006

Yahoo hires Nash to lead communications efforts; PointRoll names sales director to lead new Detroit office. Read More...

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Publishers, Agency Join the Mobile Ad Fray
Media

Publishers, Agency Join the Mobile Ad Fray

20y Enid Burns

Publishers, Agency Join the Mobile Ad Fray

UPDATE : Third Screen Media continues to grow its business by adding buy side and sell side players to its network. Read More...

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Reuters Offers Mobile Video, Pre-Roll Ads
Media

Reuters Offers Mobile Video, Pre-Roll Ads

20y Zachary Rodgers

Reuters Offers Mobile Video, Pre-Roll Ads

UPDATE: Video clips will encompass both business and headline news; ads will consist mainly of :15 spots. Read More...

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Advertising's Toughest Tech Problems, Part 1
Marketing

Advertising's Toughest Tech Problems, Part 1

20y Eric Picard

Advertising's Toughest Tech Problems, Part 1

Big, hairy tech problems that could break the back of online advertising. First of a series. Read More...

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Image-Blocking Scorecard, Part 1
Email

Image-Blocking Scorecard, Part 1

20y Jeanne Jennings

Image-Blocking Scorecard, Part 1

How 30 e-mail messages rated with their images suppressed. Read More...

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Understanding Trust
Marketing

Understanding Trust

20y Gary Stein

Understanding Trust

If consumers don't trust you, you can't be successful. Read More

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Flash, AJAX, Usability, and SEO
Search

Flash, AJAX, Usability, and SEO

20y Shari Thurow

Flash, AJAX, Usability, and SEO

How should Web site owners determine whether or not to use Flash or AJAX on their Web sites? Read More...

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Numbers Guy Pans Viral Factory Video List
Media

Numbers Guy Pans Viral Factory Video List

20y Kate Kaye

Numbers Guy Pans Viral Factory Video List

I'll be honest: We reporters have reams of numbers spewed at us on a daily basis, and most of us weren't exactly math masters Read More...

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New Web Marketing Group Takes Velvet Rope Approach
Media

New Web Marketing Group Takes Velvet Rope Approach

20y Kate Kaye

New Web Marketing Group Takes Velvet Rope Approach

Invitation-only trade organization Internet Marketers of New York is shooting for a casual networking atmosphere among trusted business peers. Read Mo...

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Execs & Accounts for December 15, 2006
Media

Execs & Accounts for December 15, 2006

20y Kevin Newcomb

Execs & Accounts for December 15, 2006

LinkedIn co-founder Guericke departs for Jaxtr; Reprise Media names AOL vet Chiles as COO; Skype promotes CMO Gomez to president, shuffles Kazim back ...

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AT&T Rolls Out Ad-Supported Directory Assistance
Media

AT&T Rolls Out Ad-Supported Directory Assistance

20y Kevin Newcomb

AT&T Rolls Out Ad-Supported Directory Assistance

AT&T has teamed with Apptera to offer ad-supported directory assistance calls in three markets. Read More...

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Yahoo, ABC Expand Partnership on Video News
Media

Yahoo, ABC Expand Partnership on Video News

20y Matthew G. Nelson

Yahoo, ABC Expand Partnership on Video News

ABC becomes the premier provider of video content to Yahoo News. Read More...

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How Do You Influence the Influencers?
Marketing

How Do You Influence the Influencers?

20y Rebecca Lieb

How Do You Influence the Influencers?

Get creative, and move your marketing online. It's as simple -- and as complicated -- as that. Read More...

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Think Organic, Act Paid
Paid Search

Think Organic, Act Paid

20y Kevin Lee

Think Organic, Act Paid

Want your PPC search campaigns to kick competitors out of the running? Five tips to making your ads more relevant than the organic results in every en...

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A Membership Program for Shipping?
Analytics

A Membership Program for Shipping?

20y Jack Aaronson

A Membership Program for Shipping?

Shipping carriers are looking for ways to differentiate themselves. Are loyalty programs the answer? Read More...

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Video, Interrupted
Media

Video, Interrupted

20y Ian Schafer

Video, Interrupted

How can we evolve pre-roll video advertising before it dies a painful death? Should we even care? Read More...

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Google Signs with Yahoo Consortium Paper
Media

Google Signs with Yahoo Consortium Paper

20y Kate Kaye

Google Signs with Yahoo Consortium Paper

Talk about a test run Read More

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IAB: Not Aiming for Marketer Members
Media

IAB: Not Aiming for Marketer Members

20y Kate Kaye

IAB: Not Aiming for Marketer Members

When the IAB announced its appointment of Randall Rothenberg to its CEO post (set to replace Greg Stuart in January), a colleague and I wondered aloud...

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Declared Dems Online and Swifties Fined
Media

Declared Dems Online and Swifties Fined

20y Kate Kaye

Declared Dems Online and Swifties Fined

Before Washington Journal yesterday morn, I caught C-SPAN's rerun of Congressman Dennis Kucinich's presidential bid announcement Read More...

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Glam Media Grows Brand Ad Base, Partners with Hearst
Media

Glam Media Grows Brand Ad Base, Partners with Hearst

20y Zachary Rodgers

Glam Media Grows Brand Ad Base, Partners with Hear...

The online fashion and lifestyle network also scored Series C funding of $18 million. Read More...

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CGM Changes Minds of Online Auto and Travel Buyers
Media

CGM Changes Minds of Online Auto and Travel Buyers

20y Kate Kaye

CGM Changes Minds of Online Auto and Travel Buyers

A new study looks at the effect of CGM on in-market auto and travel purchasers. Read More...

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Pulse 360 Launches Text Ads for Video
Media

Pulse 360 Launches Text Ads for Video

20y Kevin Newcomb

Pulse 360 Launches Text Ads for Video

Text links targeted to the content of a video clip will be shown as post-roll video clips. Read More...

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Advertising Placements by Industry and Top Sponsored Links, November 2006
Media

Advertising Placements by Industry and Top Sponsored Links, November 2006

20y rumo

Advertising Placements by Industry and Top Sponsor...

Advertising Placements by Industry and Top Sponsored Links, November 2006 Read More...

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Transparency in Content Targeting
Media

Transparency in Content Targeting

20y Tessa Wegert

Transparency in Content Targeting

When you think of content-targeted sponsored links, Google and Yahoo probably come to mind. But there's another option. Read More...

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New Year's Resolution: Quality E-Mail Relationships
Email

New Year's Resolution: Quality E-Mail Relationships

20y Al DiGuido

New Year's Resolution: Quality E-Mail Relationship...

We live in a world obsessed with commoditizing the power of relationships. Resolve to kick this obsession and really build customer relationships. Rea...

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Mobile Marketing 101: Best Practices
Media

Mobile Marketing 101: Best Practices

20y Laura Marriott

Mobile Marketing 101: Best Practices

Mobile marketing's best practices have been update. An overview of the changes. Read More...

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