With the Word of Mouth (WOM) marketing industry already policing itself when it comes to disclosure, a recent FTC statement sent in response to a call...
View articleSo I'm scanning one of the very few non-work related blogs in my feed list when I come across this item about the recent FTC ruling on word-of-mouth m...
View articleQ3 ad spend reports and forecasts are fresh in our minds from TNS , ZenithOptimedia , GroupM , and the IAB Read More...
View articleThe Wall Street Journal reports IBM is the latest in a long string of brands to join the fray in Second Life. Big Blue joins a panoply of brands strut...
View articleJim Kukral and Forge Corporation have officially launched BlogKits , an affiliate network targeted specifically to bloggers Read More...
View articleHow does a Web start-up with fewer than 20 staffers get its hands on a sea of searchable inventory data for local stores across the U.S Read More...
View articleFox Interactive Media sent an email to journalists and bloggers last night boasting about having achieved biggest-site-on-the-Web status as measured i...
View articleShortly after reading Seth's little rant about non user-initiated audio ads on Rhapsody.com this morning, I found myself in the dentist's chair Read M...
View articlePhilips Norelco creates a gift-themed microsite and supporting ads for its SmartTouch-XL electric razor; plus, ShaveEverywhere gets a refresh. Read Mo...
View articleTribal DDB, Siegel+Gale get new MDs in L.A.; MRM Worldwide names Cunningham EVP; Fowler tapped for global VP of e-mail deliverability and privacy serv...
View article"Brand Advocates" are younger and spend more time online than do non-advocates, according to a study from comscore and Yahoo. Read More...
View articleA start-up called Project Wonderful stresses transparency in pricing, targets smaller businesses. Read More...
View articleBranded search terms may offer the highest conversion rates, but non-branded terms can significantly affect a paid SEM campaign. Read More...
View articleShould the e-mail come from the larger company with a well-recognized global brand or the intermediary who's actually in touch with the client? Read M...
View articleTwo ways academia can contribute to behavioral targeting's (and marketing's) future. Read More...
View articleBroadband serves 78 percent of American active online at-home Web users. Read More...
View articlePalm's new branding campaign for the Treo 680 aims to spark popular interest in a device traditionally favored by business pros and early adopters. Re...
View articleThe purchase puts Atlas into direct competition with DoubleClick in the area of sell-side ad management. Read More...
View articleAndy Sernovitz, the first CEO of the Word of Mouth Marketing Association (WOMMA), is moving on Read More...
View articleYahoo's new search marketing platform is now open to U.S. advertisers. Read More...
View articleA new "Genesis" application partner program aims to simplify integration of more than 30 marketing applications into Omniture's analytics platform. Re...
View articleTop 50 Advertisers by Media Value in October, 2006 Read More...
View articleWhat's making online marketers happy, and what's keeping them up at night. Read More...
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