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View articleThe search and media giant tries to get nimbler by aligning its business into three operating groups. Read More...
View articleWal-Mart loses marketing execs; Spot Runner adds former AOLer to board; Constant Contact adds VP of product strategy. Read More...
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View articleSpeaking at the UBS global media conference, Millard admits Yahoo has given its long-tail inventory short shrift. Read More...
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View articleNow that his successor's identity has been revealed , current IAB President and CEO Greg Stuart is joining the boards of ad network and service provid...
View articleMedia General, publisher of 22 daily southern papers including The Tampa Tribune and Richmond Times-Dispatch has joined Yahoo's so-called "consortium"...
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View articleUPDATE: Booz Allen exec and long time media editor and columnist Randall Rothenberg will take over as IAB CEO in January. Read More...
View articleWhile a user-generated video deal with Current TV ends, Yahoo launches another such partnership with Reuters. Read More...
View articleIn addition to standard targeting methods, the network will serve pre-and post-roll video ads based on user behavior, and sell on CPM. Read More...
View articleTwo separate studies find similar findings on how display complements search advertising. Read More...
View articleWeb ad spending will grow at a slightly slower rate next year. Read More...
View articleHow are advertisers faring? In advertising speak, "Pony up early and heavily if you want to have any impact whatsoever." Read More...
View articleWhat are you doing to foster a culture of digital innovation in your organization? Three things to help you stay fresh in this rapidly changing market...
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