Is Google Building a Secret Display Ad Network?
Media

Is Google Building a Secret Display Ad Network?

20y Zachary Rodgers

Is Google Building a Secret Display Ad Network?

The blogosphere is buzzing about Google's " Top Secret " display ad network Read More...

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Could Philly.com Lose Site Traffic Soon?
Media

Could Philly.com Lose Site Traffic Soon?

20y Kate Kaye

Could Philly.com Lose Site Traffic Soon?

The folks feeding Philly.com just might starve the site come tomorrow Read More...

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TiVo Woos Advertisers with 'Program Placement'
Media

TiVo Woos Advertisers with 'Program Placement'

20y Matthew G. Nelson

TiVo Woos Advertisers with 'Program Placement'

First advertisers include Burger King, General Motors, MasterCard and The Weather Channel. Read More...

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Agency.com Taps Leake to Plug Leaks
Media

Agency.com Taps Leake to Plug Leaks

20y Zachary Rodgers

Agency.com Taps Leake to Plug Leaks

UPDATE: Kathy Leake is tasked with milking more global business from U.S. accounts and improving ties with account directors at TBWA, Agency.com’s cor...

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Execs & Accounts for November 29, 2006
Media

Execs & Accounts for November 29, 2006

20y Kate Kaye

Execs & Accounts for November 29, 2006

Carat nets boat seller, Razorfish hits Times Square, NBC and WeatherBug promote. Read More...

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GroupM Says Radio, Newspapers Could Sell Digital Assets Better
Media

GroupM Says Radio, Newspapers Could Sell Digital Assets Better

20y Enid Burns

GroupM Says Radio, Newspapers Could Sell Digital A...

An advertising forecast finds new media components of radio and newspaper media outlets lagging. Read More...

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Action Speaks Louder Than Words
Email

Action Speaks Louder Than Words

20y Karen Gedney

Action Speaks Louder Than Words

An action-oriented philosophy can help an e-mail campaign succeed. Read More...

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The Best Behavioral Targeting Approach
Data insights

The Best Behavioral Targeting Approach

20y Robin Neifield

The Best Behavioral Targeting Approach

Using behavioral targeting to find new customers and reach existing ones. Read More...

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New Research Shows How Search Drives Auto Buyers
Search

New Research Shows How Search Drives Auto Buyers

20y Chris Sherman

New Research Shows How Search Drives Auto Buyers

A new study offers interesting insights into searcher behavior in the huge automotive segment, with lessons for search marketers working in all fields...

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The Deadly Duo: Spam and Viruses, October 2006
Data insights

The Deadly Duo: Spam and Viruses, October 2006

20y Enid Burns

The Deadly Duo: Spam and Viruses, October 2006

Spammers go island-hopping to evade anti-spam software with country-specific top-level domains. Read More...

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New Motorola Campaigns Go Beyond the Banner
Media

New Motorola Campaigns Go Beyond the Banner

20y Zachary Rodgers

New Motorola Campaigns Go Beyond the Banner

The company offers a brand experience on Maxim.com and a sponsorship of mobile avatars on Wirefly.com. Read More...

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Microsoft Buys SportCenter Ads, Quizzes Viewers
Media

Microsoft Buys SportCenter Ads, Quizzes Viewers

20y Enid Burns

Microsoft Buys SportCenter Ads, Quizzes Viewers

If you're watching ESPN's SportsCenter tonight, you might notice all seven minutes of advertising are for the Microsoft Xbox 360 including its "Cops a...

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Yet Another Million Dollar Homepage Copycat
Media

Yet Another Million Dollar Homepage Copycat

20y Kate Kaye

Yet Another Million Dollar Homepage Copycat

I just stumbled upon another million dollar homepage type thing, but in order to maintain my journalistic integrity, I refuse to link to it, since doi...

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No Ads in YouTube Content on V CAST
Media

No Ads in YouTube Content on V CAST

20y Kate Kaye

No Ads in YouTube Content on V CAST

Could the YouTube deal give V CAST "800 lb Read More

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Ask Planning Local Push
Media

Ask Planning Local Push

20y Zachary Rodgers

Ask Planning Local Push

IAC/InterActiveCorp has been touting the potential synergy between its sites for a while now, and there has been some limited integration between Ask....

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MTVN Developing 'Hyper-Programmed' Sites
Media

MTVN Developing 'Hyper-Programmed' Sites

20y Matthew G. Nelson

MTVN Developing 'Hyper-Programmed' Sites

Vertical and special interest properties to focus on jokes, spiritual music, more. Read More...

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Fox Cable Revamps Digital Unit to Better Handle New Platforms
Media

Fox Cable Revamps Digital Unit to Better Handle New Platforms

20y Kate Kaye

Fox Cable Revamps Digital Unit to Better Handle Ne...

Fox Cable Sports' Adam Holzer will lead the division, which aims to boost ad buying efficiency and prepare for next year's upfronts. Read More...

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Chrysler Re-Ups with CNN, Time for 'Person of the Year' Sponsorship
Media

Chrysler Re-Ups with CNN, Time for 'Person of the Year' Sponsorship

20y Kevin Newcomb

Chrysler Re-Ups with CNN, Time for 'Person of the ...

The carmaker is looking to repeat the success of a similar multi-platform ad campaign it ran last year. Read More...

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Listen Up: Podcasts You Should Pay Attention To
Media

Listen Up: Podcasts You Should Pay Attention To

20y Pete Lerma

Listen Up: Podcasts You Should Pay Attention To

Eight podcasts to help you keep up with the advertising industry Read More...

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YouTube or ConfuseTube?
Marketing

YouTube or ConfuseTube?

20y Pete Blackshaw

YouTube or ConfuseTube?

What's constitutes advertising? And do we care? Read More

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All Brand Power to the Consumer
Marketing

All Brand Power to the Consumer

20y Martin Lindstrom

All Brand Power to the Consumer

Five years from now, almost every successful marketing activity will be created and driven by the consumer. Three tips to prepare for it. Read More...

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Interesting Auto Ad Spending Predictions
Media

Interesting Auto Ad Spending Predictions

20y Kate Kaye

Interesting Auto Ad Spending Predictions

A recent Cars.com dealer poll found almost two-thirds of auto dealers plan on boosting their online ad budgets next year (See our News story ) Read Mo...

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Lawyers Want the Law Outta Their Blawgs
Media

Lawyers Want the Law Outta Their Blawgs

20y Kate Kaye

Lawyers Want the Law Outta Their Blawgs

Was Bob Loblaw's Law Blog a marketing initiative warranting regulation? Sure, he was just an Arrested Development character, but thousands of lawyers ...

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Yahoo's Peanut Butter and Microsoft's Ketchup
Media

Yahoo's Peanut Butter and Microsoft's Ketchup

20y Zachary Rodgers

Yahoo's Peanut Butter and Microsoft's Ketchup

Ever since Yahoo's peanut butter manifesto became public last week , I've been harboring a theory that all the challenges faced by competitors to the ...

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Let's Lose "Affiliate"
Media

Let's Lose "Affiliate"

20y Zachary Rodgers

Let's Lose "Affiliate"

The bloggers over at ReveNews have been talking about affiliate marketing's image problem Read More...

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No Brakes for Car Dealers' Online Ad Spend
Media

No Brakes for Car Dealers' Online Ad Spend

20y Kevin Newcomb

No Brakes for Car Dealers' Online Ad Spend

Nearly two-thirds of car dealers polled by Cars.com plan to spend more on online advertising next year. Read More...

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Sites Have Caught on to Social Shopping, But Have Shoppers?
Media

Sites Have Caught on to Social Shopping, But Have Shoppers?

20y Kate Kaye

Sites Have Caught on to Social Shopping, But Have ...

Shopping sites and tools employing blogs, CGM and social networking abound, but whether they'll have any effect on the holiday buying season remains t...

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