Execs & Accounts for November 20, 2006
Media

Execs & Accounts for November 20, 2006

20y Kate Kaye

Execs & Accounts for November 20, 2006

Centro's Skinner Departs, Burst Hires, LYCOS Sells GetRelevant to RedSail Read More...

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Execs & Accounts for November 20, 2006
Media

Execs & Accounts for November 20, 2006

20y Kate Kaye

Execs & Accounts for November 20, 2006

Centro's Skinner Departs, Burst Hires, LYCOS Sells GetRelevant to RedSail Read More...

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Study: Video Ads Should Be Short, Relevant
Media

Study: Video Ads Should Be Short, Relevant

20y Kevin Newcomb

Study: Video Ads Should Be Short, Relevant

Keeping video ads short and to the point is more acceptable to consumers, according to market research data from PodZinger. Read More...

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Webshots, Now with Video
Media

Webshots, Now with Video

20y Enid Burns

Webshots, Now with Video

The photo-sharing site integrates video-sharing functionality; Intel is launch sponsor. Read More...

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How to Succeed in Emerging Media
Marketing

How to Succeed in Emerging Media

20y Eric Picard

How to Succeed in Emerging Media

Bringing a cool new ad technology to market? Read this first. Read More...

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E-Mail vs. Blogs
Email

E-Mail vs. Blogs

20y Jeanne Jennings

E-Mail vs. Blogs

Jeanne makes the case for e-mail newsletters over blogs. Read More

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How to Write an Interactive Strategic Brief, Part 2
Marketing

How to Write an Interactive Strategic Brief, Part 2

20y Gary Stein

How to Write an Interactive Strategic Brief, Part ...

Next, identify the rational and emotional. A primer on writing a strategic brief for an interactive project. Last in a series. Read More...

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Optimizing Blogs for the Search Engines
Search

Optimizing Blogs for the Search Engines

20y Shari Thurow

Optimizing Blogs for the Search Engines

How can blog pages be both search engine-friendly and search-friendly? Read More...

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Questions for Molecular CEO Ralph Folz
Media

Questions for Molecular CEO Ralph Folz

20y Enid Burns

Questions for Molecular CEO Ralph Folz

Folz talks about Molecular's integration with Isobar. Read More...

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Lycos Sells Another
Media

Lycos Sells Another

20y Zachary Rodgers

Lycos Sells Another

Lycos is reprising its summer divestiture of Wired News , this time ridding itself of online lead generation unit GetRelevant Read More...

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MySpace Moves to Enforce Copyrights
Media

MySpace Moves to Enforce Copyrights

20y Zachary Rodgers

MySpace Moves to Enforce Copyrights

MySpace, and other social media sites, often have the reputation of being overrun with copyrighted material, scaring off advertisers who've had their ...

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Jason Calaculates His Next Move
Media

Jason Calaculates His Next Move

20y Kate Kaye

Jason Calaculates His Next Move

Perhaps this is already old news, considering media industry followers these days go through news items like Jason Calacanis goes through gigs Read Mo...

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Yahoo Buys Bix to Bolster Social Media and Sponsorship Packages
Media

Yahoo Buys Bix to Bolster Social Media and Sponsorship Packages

20y Kate Kaye

Yahoo Buys Bix to Bolster Social Media and Sponsor...

The contest site adds to recent social media efforts such as Flickr, Yahoo Answers and Yahoo 360. Read More...

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One Levinsohn Succeeds Another at FIM
Media

One Levinsohn Succeeds Another at FIM

20y Zachary Rodgers

One Levinsohn Succeeds Another at FIM

News Corp. is the third major Web player in two days to shuffle its upper ranks. Read More...

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Microsoft, Sprint Partner on Mobile Search and Ads
Media

Microsoft, Sprint Partner on Mobile Search and Ads

20y Matthew G. Nelson

Microsoft, Sprint Partner on Mobile Search and Ads

Update : Deal is the first between a major search company and wireless carrier. Read More...

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ShopWiki Pursues Recognition in Shifting E-Commerce Landscape
Media

ShopWiki Pursues Recognition in Shifting E-Commerce Landscape

20y Kate Kaye

ShopWiki Pursues Recognition in Shifting E-Commerc...

As Google and Yahoo work more directly with retail advertisers, the future remains unclear for the social shopping search site and other e-commerce tr...

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Sponsors Glom Onto Video Game Tournament
Media

Sponsors Glom Onto Video Game Tournament

20y Enid Burns

Sponsors Glom Onto Video Game Tournament

Ubisoft leveraged its sponsors to participate in promoting an online tournament for Rainbow Six Vegas. Read More...

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Advertising Placements by Industry and Top Sponsored Links, October 2006
Media

Advertising Placements by Industry and Top Sponsored Links, October 2006

20y rumo

Advertising Placements by Industry and Top Sponsor...

Advertising Placements by Industry and Top Sponsored Links, October 2006 Read More...

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Converged
Marketing

Converged

20y Rebecca Lieb

Converged

That gap between online and traditional media? Closed. Read More

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Are You Chasing the Wrong Long Tail?
Paid Search

Are You Chasing the Wrong Long Tail?

20y Kevin Lee

Are You Chasing the Wrong Long Tail?

Make your campaigns more powerful and more relevant: manage the tail, don't let the tail manage you. Read More...

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More E-Mail Complaints: It's the ISPs' Fault
Analytics

More E-Mail Complaints: It's the ISPs' Fault

20y Jack Aaronson

More E-Mail Complaints: It's the ISPs' Fault

When users complain to their ISPs, you can be labeled as a spammer Read More...

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Second Guessing Second Life
Media

Second Guessing Second Life

20y Ian Schafer

Second Guessing Second Life

Why you should think twice before taking a spin in Lindenland. Read More...

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Execs & Accounts for November 17, 2006
Media

Execs & Accounts for November 17, 2006

20y Kate Kaye

Execs & Accounts for November 17, 2006

Promotions at Digitas and Gannett; hires at Behavior Design and Tentoe, investment cash for ex-ValueClick exec. Read More...

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Junk Food Marketing Guidelines Reference Advergaming
Media

Junk Food Marketing Guidelines Reference Advergaming

20y Zachary Rodgers

Junk Food Marketing Guidelines Reference Advergami...

The pledge this week by McDonald's, General Mills, Hershey, Coca-Cola and other food companies to restrict their marketing of junk food to children wi...

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Bradford to Lead MSN
Media

Bradford to Lead MSN

20y Kevin Newcomb

Bradford to Lead MSN

Microsoft has shifted its top ad sales exec to focus more tightly on MSN, which gets renewed focus within the company. Read More...

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Miller Out as Head of AOL, NBCU's Randy Falco Steps In
Media

Miller Out as Head of AOL, NBCU's Randy Falco Steps In

20y Kevin Newcomb

Miller Out as Head of AOL, NBCU's Randy Falco Step...

Jonathan Miller was one year into a new three-year contract. Read More...

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Insiders Debate Chances of Big Personal Data Spill
Media

Insiders Debate Chances of Big Personal Data Spill

20y Kate Kaye

Insiders Debate Chances of Big Personal Data Spill

How safe is non-personally identifiable data from being linked to personal information? Read More...

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