Nick Wilsdon – Enterprise SEO and customer acquisition
Disruptive MarTech

Nick Wilsdon – Enterprise SEO and customer acquisition

10y Sam Lawson

Nick Wilsdon – Enterprise SEO and customer acquisi...

In this episode of the ClickZ Digital Marketing Podcast, we spoke with Nick Wilsdon, SEO Lead, Global Channels Optimisation at Vodafone – a speaker at...

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The Digital Download: New algorithms, ad formats and appointments
Media

The Digital Download: New algorithms, ad formats and appointments

10y Mike O'Brien

The Digital Download: New algorithms, ad formats a...

BuzzFeed announced a plan to further monetize its social traffic , JWT saw a scandalous resignation, and Google and Instagram upped their algorithmic ...

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The future of retail? Five game-changing technologies to look out for
Conference Coverage

The future of retail? Five game-changing technologies to look out for

10y Rebecca Sentance

The future of retail? Five game-changing technolog...

Last Tuesday, attendees at the Mindshare Future of Retail Huddle were given a glimpse of the technologies which could revolutionise retail going forwa...

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Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronological order, everyone panic!
Media

Instagram to adopt the dreaded ‘algorithm’, posts will show out of chronolo...

10y Christopher Ratcliff

Instagram to adopt the dreaded ‘algorithm’, posts ...

*dusts hands, congratulates self on sensationalist headline, sits back and awaits traffic* So yeah, you probably already know this, but if you don’t &...

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Six stats of the week and what they mean for marketers in the Asia Pacific
Asia

Six stats of the week and what they mean for marketers in the Asia Pacific

10y Sophie Loras

Six stats of the week and what they mean for marke...

What does US$7 have to do with ecommerce in China? Quite a lot. It's one of five stats we've selected from around APAC this week. Read More...

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Case study: How MasterCard is disrupting the disruptors
Case Study

Case study: How MasterCard is disrupting the disruptors

10y Mike O'Brien

Case study: How MasterCard is disrupting the disru...

VR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors,...

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Throwback Thursday: Minnesota pride for SapientNitro's John Biondi
Acquisition

Throwback Thursday: Minnesota pride for SapientNitro's John Biondi

10y Mike O'Brien

Throwback Thursday: Minnesota pride for SapientNit...

A favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the do...

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12 times brands went viral for the wrong reasons
Marketing

12 times brands went viral for the wrong reasons

10y Tereza Litsa

12 times brands went viral for the wrong reasons

It’s common nowadays to create a post, or a campaign having as an ultimate goal to make it viral, and this can be the online measurement of success fo...

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The present and future of online video ads
Media

The present and future of online video ads

10y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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Everything you need to know about building apps for connected cars
Disruptive MarTech

Everything you need to know about building apps for connected cars

10y Andy Favell

Everything you need to know about building apps fo...

The infotainment systems in modern vehicles not only sync with the driver’s smartphone for hands-free calls, but also allow use of apps installed on t...

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Agencies lack the diversity of the ads they create
Strategies

Agencies lack the diversity of the ads they create

10y Mike O'Brien

Agencies lack the diversity of the ads they create

New research from BabyCenter shows that consumers love diversity in advertising. But there isn't much of it behind-the-scenes, which came up during a ...

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Come to ClickZ Live New York - for free!
Conference Coverage

Come to ClickZ Live New York - for free!

10y Mike O'Brien

Come to ClickZ Live New York - for free!

You can attend ClickZ Live New York the old-fashioned way, by purchasing a ticket. Or you can come the fun way, by winning a platinum pass in our soci...

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Six essential steps to present data persuasively
Analytics

Six essential steps to present data persuasively

10y Adam Singer

Six essential steps to present data persuasively

“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously weari...

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How much do journalists and editors need to know about SEO?
Search

How much do journalists and editors need to know about SEO?

10y Graham Charlton

How much do journalists and editors need to know a...

How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just concentrate on writing?  From my p...

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The ultimate guide to click and collect: 16 tips for a great customer experience
Ecommerce

The ultimate guide to click and collect: 16 tips for a great customer exper...

10y Graham Charlton

The ultimate guide to click and collect: 16 tips f...

Buy online, collect in store services are already so popular in the UK that most large retailers offer it, while it’s set to grow in the US. But...

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Economic slowdown in China means a booming ecommerce sector
Asia

Economic slowdown in China means a booming ecommerce sector

10y Sophie Loras

Economic slowdown in China means a booming ecommer...

As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...

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Q&A: GoDaddy's Phil Bienert talks "tradigital"
Conference Coverage

Q&A: GoDaddy's Phil Bienert talks "tradigital"

10y Tetyana Miroshnichenko

Q&A: GoDaddy's Phil Bienert talks "tradigital"

With ClickZ Live New York around the corner, we spoke with Phil Bienert, CMO of GoDaddy about merging traditional and digital marketing, as well as so...

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Email marketing append: a primer
Advanced Email Marketing

Email marketing append: a primer

10y Jeanne Jennings

Email marketing append: a primer

Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros and cons before you move forward. ...

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Tessa Wegert on the latest content marketing trends of 2016 [podcast]
Content

Tessa Wegert on the latest content marketing trends of 2016 [podcast]

10y Christopher Ratcliff

Tessa Wegert on the latest content marketing trend...

ClickZ has released a new podcast series called the ClickZ Digital Marketing Podcast, featuring some of the experts who contributed to our Digital Tre...

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Why I bloody love Palace Skateboards
Ecommerce

Why I bloody love Palace Skateboards

10y Christopher Ratcliff

Why I bloody love Palace Skateboards

Palace Skateboards is the funniest retailer on the planet. Read More...

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Blenheim Chalcot acquires analytics firm iJento
Acquisition

Blenheim Chalcot acquires analytics firm iJento

10y Graham Charlton

Blenheim Chalcot acquires analytics firm iJento

Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...

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Spotlight on Absolut's Afdhel Aziz: Online innovation around an offline product
Media

Spotlight on Absolut's Afdhel Aziz: Online innovation around an offline pro...

10y Mike O'Brien

Spotlight on Absolut's Afdhel Aziz: Online innovat...

Absolut Vodka has remained relatively unchanged over the past 137 years, but Afdhel Aziz works to keep it innovative through the creation of Absolut L...

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Email marketing in 2020: plenty of waves of disruption
Email

Email marketing in 2020: plenty of waves of disruption

10y Simms Jenkins

Email marketing in 2020: plenty of waves of disrup...

While emerging messaging channels will come and go and occupy dominant niche channels (think Snapchat and YikYak), email will be the old battle axe th...

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Ignore the futurist hype, connected cars offer valuable opportunities for marketing your brand today
Media

Ignore the futurist hype, connected cars offer valuable opportunities for m...

10y Andy Favell

Ignore the futurist hype, connected cars offer val...

Get in a modern car, perform a voice search on the car’s infotainment system or via a synced smartphone app, does your brand come up in the search res...

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Google issues guidelines on bloggers and links for freebies
Search

Google issues guidelines on bloggers and links for freebies

10y Graham Charlton

Google issues guidelines on bloggers and links for...

The practice of brands engaging with popular bloggers seems to have caught Google’s attention, with the search engine offering some advice on wh...

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Ad blockers: comparing how publishers and users react to them
Media

Ad blockers: comparing how publishers and users react to them

10y Tereza Litsa

Ad blockers: comparing how publishers and users re...

Digital advertising is experiencing a major existential crisis lately with the challenge of ad blocking becoming popular among an increasing number of...

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The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social
Media

The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes soc...

10y Mike O'Brien

The Digital Download: Ad additions to Pinterest an...

This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...

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