A marketing toolkit for Small Business Saturday is the most recent in a series of upgrades Microsoft made within its search engine's advertising platf...
View articleThe addition of Google AdWords' custom affinity audiences allows marketers to target their audience even more specifically. Are you utilizing this too...
View articleCurrent attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just ...
View articleRepurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect ...
View articleJust as it was important for those who traded with China in ancient times to understand how to use the Great Wall to their advantage, today's Great Fi...
View articleHere's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tric...
View articleSequencing your digital marketing content allows you to lead the consumer through a highly engaged experience with progressively branded messaging, ul...
View articleWhile best practices are often viewed as simply ways to maximize performance and profit, if ignored they can also seriously harm your brand, especiall...
View articleAs search engines adapt and become even more integrated into users' digital activities, consumers are expecting more from their search experiences. Ho...
View articleA new logo feature from Baidu will enhance searches, but restricts priority to the homepage only. What will this mean for marketers in China? Read Mor...
View articleIf you are able to take current digital marketing trends and apply them specifically to your pay-per-click (PPC) efforts, you will give yourself a boo...
View articleNow that Google Authorship is no more, we take a look back at why Google ended the program, what it was supposed to accomplish, and what comes next. R...
View articleReports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords...
View articleHere are some ad copy tips that will help drive searchers to click this winter holiday season. Read More...
View articleSEO site optimization starts with understanding the need for a tailored mobile site. Here are nine essential tips. Read More...
View articleAs marketers continue to guess what consumers want, understanding the 'intention economy' could ensure less monetary waste on ads, more relevant conte...
View articleBing Ads' updates to its location targeting tools will help advertisers deliver more relevant ads. Read More...
View articleThousands of new gTLDs will be launched in the next two years. Will Google's algorithm take this into account? Read More...
View articleMaximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel...
View articleBuilding a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that wo...
View articleAs the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF gene...
View articleThe new feature gives marketers more space to promote their products and separate themselves from competitors. Read More...
View articleIn today's digital ecosystem, marketers must align their SEO and social marketing practices in order to design an effective overall marketing strategy...
View articleMaximizing the benefits of search engine optimization begins when integrating it across departments. Read More...
View articleWhile the definition of a PPC expert may differ depending on who you ask, there are some basic characteristics that most everyone can agree upon. Read...
View articleNow, Google AdWords users can create HTML5 content for mobile using Google Web Designer and upload directly to Google Display Network campaigns. Read ...
View articleAmazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marke...
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