What Search Marketers Can Be Thankful For
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What Search Marketers Can Be Thankful For

17y Erik Dafforn

What Search Marketers Can Be Thankful For

A list of tools and events that search engine marketers should be thankful for this year. Read More...

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Getting Support for Your Search Marketing Activities
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Getting Support for Your Search Marketing Activities

17y Julie Batten

Getting Support for Your Search Marketing Activiti...

Four steps to build a compelling business case for search marketing initiatives. Read More...

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SES Chicago: Speakers Speak Out
Paid Search

SES Chicago: Speakers Speak Out

17y Kevin Lee

SES Chicago: Speakers Speak Out

What major changes do search engine marketers want to see from the PPC search engines next year? Read More...

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Goal-Oriented Content Optimization
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Goal-Oriented Content Optimization

17y P.J. Fusco

Goal-Oriented Content Optimization

Content optimization is a time-honored strategy for attaining and maintaining top performance in the search engines. Here are some goals to set. Read ...

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Winning Marketing Tactics in an Uncertain Economy
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Winning Marketing Tactics in an Uncertain Economy

17y Mike Grehan

Winning Marketing Tactics in an Uncertain Economy

Web site investments to make to optimize your search engine marketing initiatives. First in a series. Read More...

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Translating the Language of Search
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Translating the Language of Search

17y Julie Batten

Translating the Language of Search

Are search engine marketers talking over your head? Here are definitions to commonly used SEM abbreviations and jargon. Read More...

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Google's Ever-Evolving Quality Score
Paid Search

Google's Ever-Evolving Quality Score

17y Kevin Lee

Google's Ever-Evolving Quality Score

The changes make the formula a little more fair to everyone. Read More...

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Six Last-Minute SEO Tips for the Holidays
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Six Last-Minute SEO Tips for the Holidays

17y P.J. Fusco

Six Last-Minute SEO Tips for the Holidays

Making the most of online holiday sales is never a set-it-and-forget-it proposition for online retailers. Read More...

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New Signals to Search Engines
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New Signals to Search Engines

17y Mike Grehan

New Signals to Search Engines

Yesterday's SEO advice could impede today's search marketing efforts. Read More...

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Where's the Creativity in SEM?
Paid Search

Where's the Creativity in SEM?

17y Kevin Lee

Where's the Creativity in SEM?

Don't be a PPC drone. Here are four ways that search marketers can use the right side of their brains. Read More...

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SEM Trick-or-Treat
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SEM Trick-or-Treat

17y Erik Dafforn

SEM Trick-or-Treat

Dressing up your site is like dressing up yourself for Halloween. It's easy for people (and algorithms) to quickly spot how much of your appearance is...

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Review: Search Marketing Benchmark Guide
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Review: Search Marketing Benchmark Guide

17y Julie Batten

Review: Search Marketing Benchmark Guide

MarketingSherpa's annual survey reveals how much search engine marketing has changed in one year. Read More...

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Organic Search Results vs. PPC: The Black Hat Wars
Paid Search

Organic Search Results vs. PPC: The Black Hat Wars

18y Kevin Lee

Organic Search Results vs. PPC: The Black Hat Wars

In paid search, the exact opposite occurs: marketers are rewarded for enhancing relevancy -- not degrading it. That's not the case with SEO. Read More...

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Three SERPs x Top Ten = SEO 101?
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Three SERPs x Top Ten = SEO 101?

18y P.J. Fusco

Three SERPs x Top Ten = SEO 101?

How relevant are Google, Yahoo, and MSN Live Search results? Here's an exercise to see how the three engines compile page-one results. Read More...

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Why You Don't Rank on Search Engines
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Why You Don't Rank on Search Engines

18y Mike Grehan

Why You Don't Rank on Search Engines

The two main reasons your site doesn't rank well on the search engines. Read More...

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Organic Search Results vs. PPC: The Relevance Wars
Paid Search

Organic Search Results vs. PPC: The Relevance Wars

18y Kevin Lee

Organic Search Results vs. PPC: The Relevance Wars

For local searches, do paid listings provide more relevant results than SEO? First of a two-part series. Read More...

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Big-Brand SEM Strategies for an Economic Downturn
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Big-Brand SEM Strategies for an Economic Downturn

18y Erik Dafforn

Big-Brand SEM Strategies for an Economic Downturn

Don't let economic woes put a dent in your bottom line. Read More...

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The Future of Search
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The Future of Search

18y Julie Batten

The Future of Search

Search engine executives hint at the next evolution of the business. Read More...

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The Biggest Problem of the Google-Yahoo Deal
Paid Search

The Biggest Problem of the Google-Yahoo Deal

18y Kevin Lee

The Biggest Problem of the Google-Yahoo Deal

If an advertiser submits a bid on both Yahoo Panama and Google, will the higher-priced Google ad preempt the one on Yahoo? Last in a series. Read More...

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Search Tools for Your SEO Toolbox
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Search Tools for Your SEO Toolbox

18y P.J. Fusco

Search Tools for Your SEO Toolbox

The search engines provide some of the best tools, free of charge, if you know how to use them. Read More...

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Book Review: "Website Optimization"
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Book Review: "Website Optimization"

18y Mike Grehan

Book Review: "Website Optimization"

Author Andrew B. King packs in valuable tips about search engine, PPC, and conversion-rate optimization. Read More...

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Is the Google-Yahoo Deal Good for Marketers?
Paid Search

Is the Google-Yahoo Deal Good for Marketers?

18y Kevin Lee

Is the Google-Yahoo Deal Good for Marketers?

Looking at the dollars and cents behind Yahoo's deal to publish ads sold by Google. First of a two-part series. Read More...

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Big Brands Wage Reputation Battles on Many Fronts
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Big Brands Wage Reputation Battles on Many Fronts

18y Erik Dafforn

Big Brands Wage Reputation Battles on Many Fronts

Guarding your company name is only the start. Here are several other ways to protect your business and its employees in search results. Read More...

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The Value of Good Search Expertise
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The Value of Good Search Expertise

18y Julie Batten

The Value of Good Search Expertise

If you want good search marketing services, you have to pay for them. Read More...

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Book Review: Search Engine Marketing, Inc.
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Book Review: Search Engine Marketing, Inc.

18y P.J. Fusco

Book Review: Search Engine Marketing, Inc.

Search marketing experts Mike Moran and Bill Hunt update their must-read guide to driving qualified traffic to your Web site. Read More...

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Link-Building Hogwash
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Link-Building Hogwash

18y Mike Grehan

Link-Building Hogwash

Ten years ago, Google announced that linkage data was a major factor in its ranking algorithm. There's been plenty of progress in information retrieva...

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Google's Evolving Algorithm
Paid Search

Google's Evolving Algorithm

18y Kevin Lee

Google's Evolving Algorithm

Google updated its Quality Score system again this week. Read More...

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