Tic Tac is drawing on celebrities in Singapore, Indonesia, and the Philippines to target Millennials in a design-your-own packaging contest. Read More...
View articleThere are a number of challenges to the growth of e-commerce in Southeast Asia, but that shouldn't stop any brand from having a strategy for the regio...
View articleChina's AliExpress is working with local Indonesian e-payment and logistics service providers for a major push into Southeast Asia's e-commerce market...
View articleApp Pins will let Pinterest users download external apps without leaving the platform. Read More...
View articleThe hashtag #WhatIsLoveIn4Words trended on Twitter in the days leading up to Valentine's Day, and many brands got in on the fun, though some were more...
View articleWeibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposur...
View articleWhat contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand? Read More...
View articleThe sports company is the first major brand to use Twitter’s private group messaging for marketing. Will more follow suit soon? Read More...
View articlePizza Hut has pulled a YouTube ad after failing to gain approval from Kraft for its Australia Day Vegemite and cheese stuffed crust pizza promotion. R...
View articleTwitter reports record earnings for 2014, but the company has been slow to draw in new users, leaving some to wonder if all these ads are finding an a...
View articlePop culture site Gawker built a bot that fed passages from Adolf Hitler's Mein Kampf into the brand's #MakeItHappy tweet generator, which then turned ...
View articleTwitter has reportedly partnered with Google, continuing its mission to expand the reach of tweets. Within the next three months, tweets will appear i...
View articleTo promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram f...
View articleIn order to connect with consumers, you must use language they relate to and can understand. How can you do that if you're not in their same demograph...
View articleFacebook-owned Instagram has opened up its advertising capabilities to include auto-replay videos, a feature similar to Vine’s loop counts. Read More...
View articleTwitter's new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engageme...
View articleThe social media revolution is transforming three important disciplines – marketing, sales, and customer service - and in Indonesia it is no exception...
View articlePromoted Tweets will now appear as native content on other platforms, such as mobile app Flipboard, that already integrate organic tweets into their a...
View articleDuring last night's Super Bowl, many brands used the advertisements as an opportunity to begin cross-promotional conversations across social media. Re...
View articleThe social media giant’s new feature will deliver location-based content for businesses. Read More...
View articleThese three tips can help you build an organic community in social media through non-paid efforts. Read More...
View articleSouth Korea's social media landscape is small compared to other regional markets, but the appeal for brands is being able to role out more focused and...
View articleA new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Read M...
View articleSocial and mobile make it easier for marketers to create real-time, personalized connections with consumers, so it's no wonder they're becoming the ch...
View articleWeChat is the darling of the Chinese app world and no brand should be considering a foray into China without it. Read More...
View articleAfter today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines ...
View articleA recent flurry of mobile-related changes in the social media industry means we're about to witness yet another transformation. Are you up to speed? R...
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