What Does Ello Mean for Paid Social Advertising?
Data insights

What Does Ello Mean for Paid Social Advertising?

12y Mathew Sweezey

What Does Ello Mean for Paid Social Advertising?

Will Ello's closed, data-protected model mean changes for the social advertising landscape? Read More...

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Thailand's Digital Landscape
Asia

Thailand's Digital Landscape

12y Ohad Hecht

Thailand's Digital Landscape

Thailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Read More...

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5 Ways to Improve Social Commerce
Social

5 Ways to Improve Social Commerce

12y Angie Pascale

5 Ways to Improve Social Commerce

These strategies can help you harness the power of social media to boost your sales, especially during the holiday season. Read More...

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Social TV: Myth or Reality?
Asia

Social TV: Myth or Reality?

12y Mandeep Grover

Social TV: Myth or Reality?

Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Read More...

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Documenting Content Marketing Delivers ROI Tracking Success for B2B Marketers
Acquisition

Documenting Content Marketing Delivers ROI Tracking Success for B2B Markete...

12y Jasmine Sandler

Documenting Content Marketing Delivers ROI Trackin...

If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts. Read More...

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BlackBerry Expands Mobile Money Functionalities in Indonesia
Asia

BlackBerry Expands Mobile Money Functionalities in Indonesia

12y Sophie Loras

BlackBerry Expands Mobile Money Functionalities in...

BlackBerry is bulking out its BBM Money offerings in Indonesia, which will be available at the beginning of 2015. Read More...

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Can Ello Dethrone Facebook?
Social

Can Ello Dethrone Facebook?

12y Mike O'Brien

Can Ello Dethrone Facebook?

Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. R...

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Facebook to Give PayPal and Venmo a Run for Their Money
Social

Facebook to Give PayPal and Venmo a Run for Their Money

12y Carly Page

Facebook to Give PayPal and Venmo a Run for Their ...

Will Facebook add its own payment service? If the rumors are true, it could be happening sooner rather than later. Read More...

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Facebook Clamps Down on Fake "Likes" to Protect Businesses
Social

Facebook Clamps Down on Fake "Likes" to Protect Businesses

12y Roland Moore-Colyer

Facebook Clamps Down on Fake "Likes" to Protect Bu...

The social network is tackling scammers who seek to produce fake Likes. Read More...

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Facebook’s Audience Network Goes Global
Social

Facebook’s Audience Network Goes Global

12y Yuyu Chen

Facebook’s Audience Network Goes Global

The platform’s Audience Network is available to marketers worldwide, and supports link ads. Read More...

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37 SEO Experts Those in the Know Follow
Search

37 SEO Experts Those in the Know Follow

12y Bryan Eisenberg

37 SEO Experts Those in the Know Follow

Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tric...

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How to Plan a Social Media Strategy in 12 Steps
Social

How to Plan a Social Media Strategy in 12 Steps

12y Bob Cargill

How to Plan a Social Media Strategy in 12 Steps

It's important to have a set strategy for your social media marketing efforts, or you'll be flying blind. Here are 12 steps to take to help you put to...

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RID Amazon Challenge Takes Digital to the Jungle
Asia

RID Amazon Challenge Takes Digital to the Jungle

12y Sophie Loras

RID Amazon Challenge Takes Digital to the Jungle

Australian insect repellent brand RID has teamed up with Publicis Mojo for a digital competition that seeks to take the Facebook winner to the real Am...

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E-Commerce in China: Alibaba Is Just the Beginning
Asia

E-Commerce in China: Alibaba Is Just the Beginning

12y Andy Radovic

E-Commerce in China: Alibaba Is Just the Beginning

Alibaba has attracted global attention with its recent IPO, but it scratches the surface when it comes to other innovative e-commerce platforms coming...

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How Social Depth Strategies Can Impact Business Results
Social

How Social Depth Strategies Can Impact Business Results

12y Roger Katz

How Social Depth Strategies Can Impact Business Re...

The pervasiveness of social media has trained consumers to be much more comfortable interacting with brands online. How can your company leverage this...

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Behind the Technology of Hong Kong’s #UmbrellaRevolution
Asia

Behind the Technology of Hong Kong’s #UmbrellaRevolution

12y Peter Dingle

Behind the Technology of Hong Kong’s #UmbrellaRevo...

A look at the technologies and social media channels being used in the war for communications in Hong Kong’s pro-democracy demonstrations. Read More...

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VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads
Media

VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

12y Yuyu Chen

VIDEO: Head of Facebook's Atlas Speaks About Revam...

In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revo...

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MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation
Media

MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

12y Yuyu Chen

MasterCard Invites U.S. Workforce to Take #OneMore...

The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Read Mor...

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Beyond Tweets: How Social and CRM Are Joining Forces
Automation

Beyond Tweets: How Social and CRM Are Joining Forces

12y Ramon Ray

Beyond Tweets: How Social and CRM Are Joining Forc...

By combining social media marketing with CRM, you can go from just attracting attention to actually making money. How can social and CRM work together...

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Does Facebook’s Atlas Solve the "Cookie Problem"?
Data insights

Does Facebook’s Atlas Solve the "Cookie Problem"?

12y Yuyu Chen

Does Facebook’s Atlas Solve the "Cookie Problem"?

Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Read ...

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Budweiser Serves Up Digital Drinks Through Facebook
Social

Budweiser Serves Up Digital Drinks Through Facebook

12y Emily Alford

Budweiser Serves Up Digital Drinks Through Faceboo...

Until mid-October, Facebook users will be able to send Bud and Bud Light beers to friends in Chicago or Denver using Facebook, email, or text messages...

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Important Facets of Social Selling
Social

Important Facets of Social Selling

12y Jasmine Sandler

Important Facets of Social Selling

If you're not utilizing social media to help your company grow its brand and generate leads - wake up! Here are some tips for how to take full advanta...

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11 Things You Can Do Right Now to Perfect Your Twitter Profile
Social

11 Things You Can Do Right Now to Perfect Your Twitter Profile

12y Jonathan Rick

11 Things You Can Do Right Now to Perfect Your Twi...

News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it r...

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Diet Coke’s New Campaign Taps Social Media to Amplify Its Message
Social

Diet Coke’s New Campaign Taps Social Media to Amplify Its Message

12y Mike O'Brien

Diet Coke’s New Campaign Taps Social Media to Ampl...

The soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where the...

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Millennials More Likely to Purchase What They Share on Social
Data insights

Millennials More Likely to Purchase What They Share on Social

12y Yuyu Chen

Millennials More Likely to Purchase What They Shar...

A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Read ...

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Mr Kipling Boosts Social Media Engagement With Cake Deliveries
Social

Mr Kipling Boosts Social Media Engagement With Cake Deliveries

12y Mike O'Brien

Mr Kipling Boosts Social Media Engagement With Cak...

This past weekend, the British cake manufacturer launched a contest on its social channels that rewards winners with a cake delivered in time to watch...

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Building Champions: The New Role of the CFO
Marketing

Building Champions: The New Role of the CFO

12y Dave Evans

Building Champions: The New Role of the CFO

The chief financial officer (CFO) can now be an important champion for efforts to meet the demanding expectations of connected, involved consumers. Re...

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