Video Marketing and Brand Management Online
Media

Video Marketing and Brand Management Online

18y Andreas Roell

Video Marketing and Brand Management Online

Four reasons why online video can work during a crisis. Read More...

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The Nuts and Bolts of Producing an Online Video Ad
Media

The Nuts and Bolts of Producing an Online Video Ad

18y Christine Beardsell

The Nuts and Bolts of Producing an Online Video Ad

Don't sell your project short. Here are some production and cost factors to consider. Read More...

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Slowing Down to Catch Up
Media

Slowing Down to Catch Up

18y Michael Miraflor

Slowing Down to Catch Up

While it's important to keep up with the interactive topic du jour, it also good to step back and reevaluate how we approach day-to-day operations. Re...

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Optimizing Video Content for Search Engines
Media

Optimizing Video Content for Search Engines

18y Andreas Roell

Optimizing Video Content for Search Engines

Tips for marketers to get their video advertisements into relevant search results. Read More...

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Prime Time for Lifecasting
Media

Prime Time for Lifecasting

18y Christine Beardsell

Prime Time for Lifecasting

It's live! It's unedited! How marketers can look beyond the wow factor to incorporate personal broadband broadcasting into a brand's larger digital st...

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Online Advertising's Stunted Growth
Media

Online Advertising's Stunted Growth

18y Ian Schafer

Online Advertising's Stunted Growth

The interactive industry must make fundamental changes to the way it strategizes, sells, buys, and provides online advertising. Here are five places t...

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The Long and Short of Mobile Video
Media

The Long and Short of Mobile Video

18y Andreas Roell

The Long and Short of Mobile Video

With better video delivery platforms, faster connections, and flat-rate mobile video plans, are we finally ready for mobile video? Read More...

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User-Generated Contests
Media

User-Generated Contests

18y Christine Beardsell

User-Generated Contests

Marketers must move away from a contest mindset toward a program mindset. Read More...

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Decision '08 in Online Video Advertising
Media

Decision '08 in Online Video Advertising

18y Andreas Roell

Decision '08 in Online Video Advertising

Are presidential aspirants Clinton, Huckabee, McCain, and Obama and their online video ads optimized for the Web? Read More...

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Taking the Next Step in Online Video Advertising
Media

Taking the Next Step in Online Video Advertising

18y Christine Beardsell

Taking the Next Step in Online Video Advertising

Realizing the potential of online video advertising is a lot different than doing something about it. Read More...

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Resurrecting Transitional Ads
Media

Resurrecting Transitional Ads

18y Andreas Roell

Resurrecting Transitional Ads

Transitional ads, considered obsolete by some, can be effective if done right. Read More...

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How Brand Utility Changes the Ad Model Online
Media

How Brand Utility Changes the Ad Model Online

18y Christine Beardsell

How Brand Utility Changes the Ad Model Online

Partner with entertainment providers and content creators upfront and codevelop a plan that equally benefits both parties -- plus the viewer! Read Mor...

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In-Stream Advertising: Killing or Saving Online Video?
Media

In-Stream Advertising: Killing or Saving Online Video?

18y Ian Schafer

In-Stream Advertising: Killing or Saving Online Vi...

A new Burst Media study tries to make sense of it all. Read More...

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Hunting for the Ideal Online Video Ad Format
Media

Hunting for the Ideal Online Video Ad Format

18y Andreas Roell

Hunting for the Ideal Online Video Ad Format

Why it's important to use a combination of behavioral targeting, relevant content, and creativity. Read More...

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Strategies for Making Video Ads Go Viral
Media

Strategies for Making Video Ads Go Viral

18y Christine Beardsell

Strategies for Making Video Ads Go Viral

At what point does a seeding strategy make a viral video just another form of interruptive advertising? Read More...

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Socio-Economic Barriers to Web Access Narrows
Data insights

Socio-Economic Barriers to Web Access Narrows

18y Enid Burns

Socio-Economic Barriers to Web Access Narrows

Education and income less likely to influence Internet usage, while gender remains a factor. Read More...

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Dispatch From CES 2008
Media

Dispatch From CES 2008

18y Ian Schafer

Dispatch From CES 2008

Innovation at the Consumer Electronics Show underscores why advertisers must evolve along with technology, and not forget about the hardware. Read Mor...

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Video Syndication Heats Up as Fancast Adds Content from Networks
Media

Video Syndication Heats Up as Fancast Adds Content from Networks

18y Enid Burns

Video Syndication Heats Up as Fancast Adds Content...

Comcast-owned property will carry video and ads from numerous partners, while MTVN details an aggressive syndication strategy of its own. Read More...

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Video Ads Guided by Consumers
Media

Video Ads Guided by Consumers

18y Andreas Roell

Video Ads Guided by Consumers

Why online video advertising is effective, and how it can evolve to be better still. Read More...

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What if Piracy Were Legal?
Media

What if Piracy Were Legal?

18y Ian Schafer

What if Piracy Were Legal?

A dispute between Antigua and the United States over online casinos may have serious implications for the video industry. Read More...

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Activating Brand Content Online
Media

Activating Brand Content Online

18y Christine Beardsell

Activating Brand Content Online

Three things to keep in mind when developing brand video content. Read More...

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What Do You Want From Online Video in 2008?
Media

What Do You Want From Online Video in 2008?

18y Ian Schafer

What Do You Want From Online Video in 2008?

How the next year in online video can become better than the last. Read More...

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In-Game Advertising Reaching New Levels
Media

In-Game Advertising Reaching New Levels

18y Andreas Roell

In-Game Advertising Reaching New Levels

How to get into the video-game advertising game. Read More...

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Keep Bad TV Ad Practices off the Web
Media

Keep Bad TV Ad Practices off the Web

18y Christine Beardsell

Keep Bad TV Ad Practices off the Web

Predictability, technology conspire against a 50-year tradition. Read More...

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Are Social Networks the New Networks?
Media

Are Social Networks the New Networks?

18y Ian Schafer

Are Social Networks the New Networks?

How social networking sites may prove to be the best online video distribution and monetization channel yet. Read More...

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Does It Matter How Good Video Content Is?
Media

Does It Matter How Good Video Content Is?

18y Ian Schafer

Does It Matter How Good Video Content Is?

For advertising, distribution of online content is every bit as important as its quality. Read More...

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You're a Dinosaur, and Your Creative's Old Too
Media

You're a Dinosaur, and Your Creative's Old Too

19y Ian Schafer

You're a Dinosaur, and Your Creative's Old Too

How you can avoid being yesterday's advertising news. Read More...

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